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Amazing Premium Vodka Review

The Vodka market in India hasn’t been experiencing high level of growth for few years now. But while the regular Vodka category has witnessed a flat line, the flavours category has been witnessing good growth in the industry and nearly accounts for 60% of the overall vodka sales. Precisely the reason why you see manufacturers offering flavours of their vodka. So it is only natural that when India Glycols must’ve chosen to launch their vodka, it would be in two flavours, Green Apple and Orange.

If you remember then recently, we reviewed the Single Reserva Whisky which was also from India Glycols. The price of this product is Rs. 750 in UP is also available in Uttarakhand, Chandigarh and Rajasthan. There are also plans to take it National this year. With its price this Vodka is in the same category as some of the highest selling brands like Magic Moments and similar to Single Reserva, this vodka is also made at the company’s Kashipur and Gorakhpur plants.

Now Amazing Premium Vodka has been developed with the help of Raju Vaziraney who has been in the industry for many years and has helped in developing a lot of brands. This is a Grain-based Vodka which is infused with imported enhancers that have been brought from Germany. As you might knoe that enhancers are added flavours that provide the spirit with a premium feel. This is common in the industry and the flavoured vodka market. But since these are imported from Germany, it also is the distinguishing factor for this vodka as compared to the other vodkas made in India. The vodka is also 5-times filtered to make it smooth.

Packaging

Vodka packaging is always more bolder since it needs to be attractive to appeal to the youth and women. Amazing Vodka comes packed in a frosted bottle with four colour printing and the bottle features an illustration of Mermaid suggestive of fantasy. What’s also clear is the flavour with the green colour for the label and the caps. We like the printing on the bottle, it feels premium and nice and also that the word amazing is embossed on the bottle.

Nosing

In terms of nosing you get the subtle green apple flavour, which isn’t very overbearing. With a 37.5% ABV the vodka isn’t exactly very strong. But the filtration process ensures that you can nose that the spirit is refined and smooth. The aroma is also very distinctive and crispy.

Tasting

With the first sip itself you can get the flavour. The spirit is smooth and it feels premium, especially since they’ve used imported enhancers. The finish is medium-longish and there isn’t any afterburn as it trickles down. There is a slight hint of peppery note in the taste to give some spice to it. But again, it isn’t overbearing.
We also added a mixer to it to allow the vodka to open up a little and see what it does. Once added it makes the spirit even more milder, so may be as a tip: don’t add too much of the mixer when you choose to drink it.

Conclusion

So what is it that we think about the Amazing Premium Vodka. For a price of Rs. 750 for a bottle it is clear that it is targeted to users that are looking for good value for money. And of course you do have popular brands in that category already. When mixed with something that you like as you usually consume vodkas then you might feel really at home when it comes to this vodka. But our suggestion would be to not mix it with something very sweet since green apple flavour already has a hint of sweetness. But all in all, it has everything that you want from a vodka at this price point and it surely is worth a try.

Epitome Reserve Whisky Review

In this video we review the limited edition Epitome Reserve Rare Grain Whisky that was launched recently by United Spirits, a Diageo Company. With only 2000 bottles made yet this is India’s first 100% Rice Grain whisky which celebrates India’s iconic people that have shaped the various landscapes and industries that they’ve been in.

The ABV percentage is 46% of this whisky and check out our Exclusive First Review of what we thought.

This video is for entertainment purpose only and the magazine, channel and the host do not promote alcohol consumption.

SHOR- Modern Indian Restaurant and Quarter Bar

Exactly opposite Santacruz police station is the two month old SHOR. It has a stylish ambience with rustic touches to make it warm and friendly and has a seating capacity of close to 45 people. The bar was well stocked with a wide range of cocktails and mocktails. Chota Bheem is their signature drink. Whisky, Kalakhatta, Chaat masala used in preparation of this drink.

For music there as the in-house system with a live DJ station and Karaoke after 10 P.m. This place has Bollywood nights every Thursday and also a Karaoke night once during the week. They do have valet parking service. Cheese and garlic naan bomb starter is a must try. Tiny naan discs served as starter with cheese and garlic stuffing had the right flavours. With dishes inspired from the western coast, the menu not only includes the names of the dishes, but also the place they are inspired from. Signatures include Khakhra from Gujarat, Tadka Hummus from South India, Amritsari Fish from Mangalore and Prawns Koliwada from Mumbai, find your tastebuds, taking a ride along the coast too. The grill section, includes the basics like, Cheese Seekh, Achari Aloo, Fish Tikka and Masala Prawns. The nouveau main course section has dishes like, Truffle Oil and Okra Khichadi, Chicken Gassi, and Goan Fish Curry and Rice. SHOR promises you endless stories and binging sessions over the course of its journey. With a menu that is carefully hand-picked and curated which is juxtaposed with music, this place is sure to win your heart.