Author Archives: Sanchit Mishra

IndSpirit 2021 Awards underline quality of brands and packaging: Judges

After two years of Covid, Indspirit 2021 Awards evaluation got underway with all seriousness.

It was indeed nice to see the coming together of professionals, after a two year lull, for the Ambrosia wine and spirits tasting sessions, as part of the Indspirit 2021 awards which is happening on December 17 in New Delhi. Five judges for the Ambrosia Alcobev products tasting and four judges for the packaging awards huddled together for two days to judge 252 brands. The eminent jury tasted different brands in all categories of whisky, vodka, gin, rum, brandy, craft spirits, wine and beer and the jury on packaging evaluated on various parameters.

Eminent jury panel

The eminent tasting jury comprised Dr. Binod.K.Maitin, ex-USL and an independent consultant; Graeme Bowie, President – Malt Plant, Piccadily Agro Industries Ltd; Ajoy Shaw, Wine Maker and consultant; Sheetal Kadam, Wine & Spirits promoter and independent consultant; and Bernard Schaefer, a veteran judge from Germany.

The expert packaging jury consisted of Pranav Bhide, Leo Burnett Creative Director; Prof. K. Munshi, former Head of IIT Design department and independent consultant; Dr.Santosh Kshirsagar, Dean of J.J.School of Applied Arts; and Shekhar Ambedkar, Assistant Director and Head of the International Packaging Centre.

Scope for new entrants

The alcobev industry in the country largely comprises of Indian made whisky which accounts for a sizable share in boosting the growth of this sector. Across segments, domestically produced brands account for a higher share of consumer preference and there is still significant scope for new entrants to gain consumer preference.

The spirits industry in India with over 60% preference for whisky, offers great untapped potential for growth. There are several opportunities within the domestic sector markets for Indian whiskies to grow. There is huge country liquor consuming audience base that is seeking better quality products and have been upgrading over the years. India’s relatively young population sees newer individuals/consumers added each year to the legal drinking age – wherein Indian whisky could become the entry point for this audience. There has also been a growth of women whisky drinkers aided by on-premises and retail environments. All of these factors indicate the scope to fully explore the Indian spirits market.

Internationally, markets with a large Indian diaspora as well as those having similar palette to the Indian consumer see a strong preference for Indian whiskies. Some of the world’s top-selling whisky brands come from India and find much consumer love, globally as well.

What the judges have to say about the range

Dr. Binod Maitin says Indian whiskies are predominant among the top whisky rankings based on volume of sales. Indian whiskies have a distinct identity due to the tradition of blending with neutral alcohol produced from cane molasses to produce extra neutral alcohol (ENA). Economy whiskies are made with ENA and flavourings, premium blended whiskies contain Indian and Scotch malts, and single-malt whiskies use only Indian malts. Neutral alcohol from grain has also been adopted by manufacturers, particularly for premium whiskies.

Graeme Bowie, opines that there is huge improvement in quality of the products, even in the economy category. “There is passion for quality.”

Ajoy Shaw is impressed with the huge variety of spirits available for the Indian consumer. The discerning consumer looks for good value, good quality and a plethora of options. Similarly, Sheetal Kadam is delighted to see the expanding range of spirits in the Indian market. The portfolio is ever expanding and good for the consumer who is now spoilt for choice.

Bernard Schaefer, a veteran judge, is always in awe of the brands presented at Indspirit competition, however, some don’t exactly make the mark according to him. One good thing, he says is that there is constant improvement in the quality of products presented every year.

Sensory evaluation

Talking about the competition, Binod Maitin says, “Sensory evaluation is used as the primary means of flavour control in the industry. This chapter describes the origins of flavour in whisky and the typical sensory methods used both during production and in consumer research. The panel is experienced and harmonised. Mistakes in samples are pointed out. Samples are provided for references.”

Graeme Bowie says the brands are fairly good, endorsing the same is Ajoy Shaw who feels that all brands can easily get a bronze medal and more. Sheetal Kadam believes that the quality is above average.

Technology driving change

Technology is driving change in operations and strategy – right from crop analysis to smartphones scanning product labels. Big data and analytics have also been major drivers for the alcobev industry when it comes to improving insights across the supply chain. Having in-place solutions to provide real-time insights can help identify the largest problems at hand and find ways to optimise production and maintain quality.

Analytics is beneficial

Additionally, when we look at operations and quality assessment, and analytics strategy can go a long way in helping run plants, raw material test analysis, blend inspection analysis, quality control, compliance, end of line quality analysis, hygiene assessment, and managing customer complaints. There are multiple visual and physical checks required across various stages, and because it is a restricted environment wherein companies are bound by various regulations, analytics can be extremely beneficial.

Quality of brands improving every year

Talking about the quality of brands on offer, Binod Maitin, who has created many succesful blends, says the alcobev brands are okay. Wines are a problem, he says because of storage issues. Graeme Hamilton opines the products are plausible. Ajoy Shaw believes all brands can do well in the market place. Sheetal Kadam says there is improvement to a large extent as there is demand for upgradation.

Packaging market to touch nearly $39 billion by 2026

The alcoholic drinks packaging market was valued at USD 29.84 billion in 2020, and it is expected to reach a market value of USD 38.87 billion by 2026, registering a CAGR of 5.06% during the forecast period (2021-2026). Globally, growth in disposable income, coupled with increased spending on recreational activities, is a major influencing factor that collectively lead to growth of alcohol consumption, which fuels the growth of the alcoholic drinks packaging market over the forecast period.

Major manufacturing companies in the alcohol industry follow attractive packaging formats, which include ceramic glass bottles, whiskey pouches, bag-in-box, bag-in-tube, etc. Changing consumer preferences are also affecting the market significantly. Over the years, growing awareness among the brand manufacturers about differentiating their alcoholic products based on the packaging is also expected to contribute to the growth of the alcoholic drinks packaging market.

Conventionally, European and American manufacturers are often referred to as the leading producers of alcohol beverages. However, with the rise in demand for Chinese beer and Japanese whiskey, Asia-Pacific is increasingly becoming a major market for alcoholic beverage production, creating a massive demand for alcoholic drinks packaging solutions.

Metal packaging growing market

Owing to various benefits offered by metal packaging, such as better hermetic sealing and high mechanical strength, there is a growing preference for metal packaging from the companies present in the alcoholic drinks packaging market.However, fluctuating raw material prices and implementation of stringent regulations on packaging materials used for alcoholic beverages may hinder the growth of the market.

Judging parameters

The judges looked at parameters such as unit pack, canister, graphics, new ideas and feel. This is what judges had to say on the brands that were presented for packaging, their sustainability and their comparison in the international market place.

Pranav Bhide said the first impressions of the packaging is its versatility. It is important for the brands to stand out. The buzz word in today’s world is sustainability. There is a sea change in the packaging of Indian liquor and it is towards Indianness. Indian brands can match international brands, but it is still not there.

Prof. K. Munshi says after two years of pandemic it is a nice feeling to be here for Indspirit and once again judging packaging. He felt that despite the pandemic entries this year are more and also there is qualitative improvement in packaging. “It was a tough time judging” and hoped that there would be more creativity. However, he felt there was no evidence of sustainable packaging. “Indian liquor industry needs to take help and take advice. Indian brand packaging has long way to go. We need to put in efforts in R & D and innovation.”.

Dr. Santosh Kshirsagar was of the view that this year’s packaging industry did not have much variety as compared to last year. “Indian liquor industry should have a different approach. Indianness needs to be reflected and must stand out in the market place. Sustainability is an extremely important world issue. We have not identified a value for it. It is not easy, but it is a fundamental issue. Caps of bottles are a sensitive issue.. There is a long tradition in design. India has traditional visual imagery. Futuristically it is possible to succeed with this imagery. We need to make a mark with packaging.”

Shekhar Ambedkar says he has seen at Indspirit a range of unique packaging and innovation. “There is uniqueness in materials and the future should be sustainable packaging and believes that regulation would help in that direction. This year there are very commendable glass bottles for beer, especially those with a special tint. Good design is also present. We have been matching international standards. Companies should work towards being unique and that will sell.”

Beam Suntory moves towards 2030 goal, launches Oaksmith in North India

Following a massive success in various markets since its launch, Oaksmith, a premium Indian whisky and the Iconic portfolio from The House of Suntory – Yamazaki, Hibiki, Toki – and Japanese craft gin – Roku –  are all set to expand presence in North Indian states including UP, Haryana, Chandigarh, Rajasthan, Punjab and Delhi.

Beam Suntory, the global premium spirits company, has introduced a range of five premium spirits in markets of North India, signaling its commitment and strategy to grow in India in line with its ambition to reach USD 1 billion in revenue by 2030. Continuing the momentum after launching successfully in pilot markets in 2019, the entry of five premium brands in North Indian market is a huge stride for the company to tread strongly towards its 2030 ambition. The launch of Oaksmith in North India is key to Beam Suntory’s growth strategy in India.

“India is a strategic market for Beam Suntory, and we are thrilled by the appreciation that Oaksmith, Toki, Hibiki and The Yamazaki have received from consumers in India. The growing premiumization of the Indian market and the appreciation for finely crafted spirits make this an exciting time to expand the launch of these brand in India. Indians today are exposed to global trends, which inspired the creation of Oaksmith for whisky lovers in India,” says Neeraj Kumar, Managing Director of Beam Suntory India. On Oaksmith and Oaksmith Gold, he said, “The beautiful blend incorporates our East Meets west competitive advantage and incorporates years of tradition that the Beam Suntory family upholds while showcasing Shinji-san’s award-winning blending capabilities making it a whisky that, quite simply, no one else could possibly create. We are excited to launch our brands across North India with its diverse offerings in terms of culture, people and places. We see a growing opportunity for premium quality spirits across these states”

Lotus Family Trust to pick up 7.13% stake in Tilaknagar Industries

Alcoholic beverage manufacturer, Tilaknagar Industries Limited (TI) in an intimation to the stock exchange has said that its Board of Directors has approved issuing over one crore eighteen lakh equity shares on preferential basis to Barclays Wealth Trustees (India) Pvt. Ltd. acting as a Trustee of Lotus Family Trust.

TI said that the preferential issuance of equity shares would be done for cash at a price of `53 per share, including a premium of `43 per share. After the issue of the aforesaid equity, the Lotus Family Trust would hold 7.13% whereas the promoters would continue to hold nearly 49% equity in TI. The company has got shareholders’ approval for the same at an Extra-Ordinary General Meeting on November 27, 2021.

Recently, TI had reported having completed its debt-restructuring process which included one-time settlements (OTS) with banks, resulting in a financial turnaround. As part of the process, the company had entered into a long restructuring agreement with Edelweiss Asset Reconstruction Company (EARC) wherein total loans of `523 crore have been restructured at `344 crore at an interest rate of 9%.

Earlier, TI had issued approximately 1.39 cr shares to Edelweiss Asset Reconstruction Company Limited (EARC) at a price of `24.36 per equity share (including premium of `14.36 per equity share). The allotment of shares on preferential basis to EARC was done in respect of conversion of part of the debt owed to EARC by the company amounting to approximately `33.86 cr.

The company has also said that the Board of Directors has approved issuing over Twenty Seven Lakh Equity Shares to Edelweiss Asset Reconstruction Company Limited (“EARC”), an asset at a price of `53 per share (including a premium of `43 per share), fully paid-up towards restructuring of debt by way of conversion of part of the debt owed to it by the Company amounting to over Fourteen Crores into Equity Shares of the Company on preferential basis.

Led by strong growth and sharp decline in finance costs, TI, maker of the famous Mansion House brandy, registered profit in the April-June quarter of the current financial, after a series of quarters. The company also reported a 140% increase in net sales to `135.30 crore in the quarter ended June 2021 as against `56.38 crore in the same period a year ago.

Parksons Packaging Ltd. acquires Manohar Packaging, new entity to have presence across India

Manohar Packaging, a leading player in the alcobev industry with a pan India presence has now been sold to Parksons. This gives Parksons a major presence in the alcobev industry. Aditya Patwardhan, Board Member, unveils details of the new entity and the way forward.

What is the nature of the sale of Manohar Packaging to Parksons? Can you share some details?

As widely published in leading newspapers and media, Manohar Packaging (“MPPL”) has been acquired in entirely, by Parksons Packaging Ltd., a Warburg Pincus owned company, and the industry leader in paper based packaging. Post the deal, the Board of Directors of MPPL has been reconstituted strengthening the company’s management team.

The newly constituted board includes Rameshji, Siddharth, and Chaitanya Kejriwal, from Parksons, and Hemant Mundra, from Warburg Pincus. I continue as a board member. All of us will work as a professional management team and continue to encourage an entrepreneurial mindset.

Till the time the integration is complete, MPPL will continue as a subsidiary, however all back end operations, reporting and data management will be merged and streamlined with immediate effect, to offer our clients a seamless experience with a newer and larger network of plants, with clubbed and standardised materials management. We hope to broadly convert around 300,000 tons of sustainable and renewable paperboard in the near future in toto.

What are the strategic benefits to both companies arising out of the transactions?

What this effectively means is, that our clients now have a network of eight mega plants spanning the length and breadth of India, with state-of-the-art technology, standardised inputs, systems, quality parameters, and methods of operations.

The care and detail with which we have been working with our partners and clients – be it in terms of packaging design, development, validation, to market supplies, will only improve. The combined strengths of Parksons scale, and MPPL’s domain expertise in alcobev, will be evident in the work we do going forward.

Our Design Park is unparalleled, and equipped with the best software and digital technology. The combined team of creative pre-press, technical packaging developers, coupled with production experience, will soon be deployed on new projects and will bear testimony to this.

MPPL’s plants located in Goa (West) and Punjab (North), will be part of the total network including Pantnagar (North – 2 units), Sri City (South), Daman & Chakan (West).

What I am most excited about is our increased ground presence with a state-of-the-art plant in Guwahati (North East), with which we can serve our clients in the east of India with speed and efficiency.

Will there be any changes to the way Manohar Packaging continues to work?

As in the case of most mergers & acquisitions, the aim is to grow the new entity and improve our overall ability to serve our clients. Given we’re a ‘B2B’ industry, it is extremely important to ensure we are moving in the same direction and journey as our valued partners.

The Kejriwal family and us share a common vision, the same mind set, goals, and growth plans. There was a meeting of minds, which ticked off all the boxes. The industry and our clients will be the biggest beneficiary of this deal.

Delineation and segregation between shareholding and professional management is important and we all are in it to grow as India’s most preferred supply partner for paper based packaging. Both our companies are held by Warburg Pincus and we’re glad to have them as we will continue to think like entrepreneurs, work in a professional environment, and deploy our knowledge and strength to drive more power to the company.

What is the status of the liquor packaging industry?

Currently, like the liquor industry, the supporting packaging industry is equally fragmented. There are a great number of players in the game, and we are happy to co-exist.

Clients decide whom they wish to partner with, and they have several criteria to choose from in terms of a holistic approach to supply chain, or purely price based on any given month.

We, at Parksons, run highly regulated and governed companies, with sustainability, social compliance, ESG taking high priority in the way we operate and run our facilities.

Hence we’re more focussed on long term client partners who value the need for transparency, professionalism, fair governance, and sustainable practices. We are extremely fortunate and honoured to partner with them, and I’m sure more beverage companies will value this long term approach eventually.

Alcobev is an exciting place to be, and is the gold standard for premium packaging. So likewise, most players in this field, need to be on top of their game with technology upgradation, technical knowledge, and downstream supply chain security given that commodity markets are in their most turbulent phase at the moment. This is where the long term approach wins for most.

How has the pandemic affected the company?

Here again, the fact that our organisations are well managed and governed helped a lot. Both MPPL and Parksons’ plants were up and running shortly into lockdown 1, with the highest safety protocols and were operating when our clients needed us most.

In unprecedented times, I am proud that the human ‘can do’ spirit and agility took precedence and we managed the show when many could not. I earnestly would like to thank our clients and mill partners for supporting us, so we in turn could deliver whatever was needed out of us in short notice with great agility and flexibility.

I would say, looking back, it has been the toughest learning curve for all of us, and we have come out of it stronger. I say this with certainty and hope, that the worst is truly behind us.

How can the premiumisation trend boost the industry?

Premium products are seeing higher salience and acceptance, maybe owing to increase in home consumption due to lockdowns, modernisation of retail outlets (Delhi), and clearing of red tape for home delivery / app enabled ordering of brands as an added convenience to the consumer.

The dark market woes of the alcohol industry still remain, and hence the pack is the first impression that the consumer takes home with them. Most marketeers understand this very well, and we’re beginning to see less ‘me-toos’ and more bespoke work in the recent few quarters.

With premiumisation and better margins, alcobev companies are able to experiment with new innovations, and can justify higher packaging budgets. This brings in a lot of excitement to the consumer as well as the retail shelves, leading to growth and diversification in the industry.

Improvements in the overall consumption experience that the leading premium brands offer, viz.; design cues, primary & secondary packaging upgrades, closure, to pour and palate should lead to better and wider social acceptance of responsible and repeat consumption in the near future. Premium outlets will need premium looking brands, and going by the Delhi market example, there should be tremendous headroom for growth here.

Cheers to that!

Marking the Million Milestone: Royal Green Celebrates 10 Million Sales

Home grown Brand, Royal Green whisky from the house of ADS Group has crossed a massive milestone in the highly competitive Indian Made Foreign Liquor – deluxe segment dominated by multinational companies. The brand recently announced the crossing milestone sale of 10 million cases (cases of 9 ltrs) since it was introduced in the market in 2015.

ADS group started by First Generation Entrepreneurs – Maan Family, launched Royal Green in the deluxe segment with an objective of providing a premium quality product at an affordable price. Crafted by a seasoned master blender for the most discerning palate, Royal Green Whisky is a carefully curated melange of the finest premium Indian Grain spirits and imported scotch malts. Packed in an exquisite green bottle, the blend is far superior in terms of taste, smoothness and after feel.

Pan-India presence

Royal Green was initially launched only in Delhi and Haryana, but slowly has imprinted a strong presence pan-India. Today, it is available in 20 states in India and exported to other countries as well. The Royal Green Whisky has an alcohol percentage of 42.8% V/V, similar to other brands in its category, and is available in 1L, 75cl, 37.5cl, 18cl, and 9cl bottles. In India, the Royal Green Whisky price varies from territory to territory due to the variation in liquor taxation across Indian states and union territories. However, generally, it’s considered an Indian whisky brand priced under `1000.

Fastest growing millionaire Indian whisky brand

In spite of the pandemic induced lockdown in 2020, when most of the brands reported drop in their volume, Royal Green continued its march and grew to become (Source – Millionaire whisky Brands – 2020 by Drinks International) Fastest Growing Millionaire Indian Whisky Brand along with the following tags – fourth fastest growing whisky in the world, 26th biggest whisky brand in the world and 80th biggest spirits brand in the world.

It was quite an impressive show by a home-grown new brand within a short span of time. The sale of 10 million cases has been the major highlight.

Commenting on achieving this milestone – Mr. Virat Maan – CEO – ADS Spirits stated, “We thank all our consumers, Trade Partners and Team at ADS who made it possible. We commenced our journey with a passion to create a whisky brand which would be a treat for the consumer’s senses, and that was the genesis of Royal Green. We take utmost care to ensure best of the quality in each and every ingredient that gets into this blend and also ensure last mile delivery of our product through right channels. I feel that passion for quality and ADS team’s passion to excel in all aspects has made this milestone achievement possible”

To celebrate this breakthrough and to thank its loyal customer base, Royal Green is planning a celebratory campaign with a special commemorative pack bundled with exciting consumer rewards.

Roku Gin Review

In this video we review Roku Gin from Beam Suntory which comes from Japan. Roku stands for the word 6 in Japanese and it pays tribute to the 6 special botanicals that come from Japan.

The gin is available in Mumbai for Rs. 6,500 making it one of the most expensive gins in the market. We have reviewed and tasted the gin which contains the ABV value of 43%.

This video is for entertainment purpose only and the magazine, channel and the host do not promote alcohol consumption.

Click here to watch the full video.

Ambrosia Awards 2021

The 14th edition of INDSPIRIT 2021, organized by Ambrosia, the wine and spirit magazine, held on December 17th 2021 in New Delhi, came as a much needed breather to the alcobev industry. Industry leaders and other stakeholders descended upon Hotel Andaz for IndSpirit 2021, primarily to ‘reconnect’ with the alcobev community.

INDSPIRIT 2021, a mix of conference, exhibition and awards, was a runaway success, not just because ofthe huge number of attendees, but because it set a ‘positive tone’ for the industry.

The Managing Director of SAP Media Worldwide, Mr. Trilok Desai, set the tone for INDSPIRIT 2021 by talking about how the alcobev sector was bouncing back with a positive outlook, after a lull of almost two years adversely affected by the pandemic.

Braving the Delhi winter, industry stakeholders turned out in good number, endorsing the spirit of Ambrosia to move on, overcome the challenges and grab the opportunities. The coming together of the industry was heartening to note for a sector which has so much to offer, thanks to quality enhancements, innovation and camaraderie. Cheers to the Alcobev sector, INDSPIRIT and Ambrosia for saying ‘goodbye to 2021’ and welcoming 2022 with a lot of hope.

Ambrosia Awards 2021 Winners

Category – Beer

BEST MILD BEER

Tag Premium Lager Beer

BEST BEER – STRONG CATEGORY

Bira 91 Gold Wheat Strong Beer

BEST BEER – STRONG CATEGORY

Sterren 8 Premium Strong Beer

Category – Wine

BEST POPULAR WHITE WINE

Fumé Blanc

BEST PREMIUM WHITE WINE

Soma Chardonnay Reserve

BEST PREMIUM INDIAN RED WINE

Reveilo Reserve Syrah

BEST POPULAR IMPORTED RED WINE

Born West Cabernet Sauvignon

BEST SUPER PREMIUM IMPORTED RED WINE

Robert Mondavi Private Selection Cabernet Sauvignon

BEST SPARKLING WINE

Casablanca Spumante Sparkling Wine

Category – Vodka

BEST POPULAR VODKA

One More Pure Craft Vodka

BEST PREMIUM VODKA

Smoke Classic Vodka

BEST SUPER PREMIUM VODKA

Stolichnaya Premium Vodka

BEST SUPER PREMIUM VODKA

Juno Premium Pink Flavoured Vodka

BEST PREMIUM FLAVOURED VODKA

Magic Moments Verve Cranberry Tease Premium Flavoured Vodka

BEST SUPER PREMIUM FLAVOURED VODKA

Absolut Grapefruit Vodka

Category – Gin

BEST PREMIUM GIN

Beefeater London Dry Gin

BEST SUPER PREMIUM GIN

Roku Japanese Craft Gin

BEST FLAVOURED GIN

Edinburgh Gin Rhubarb And Ginger

Category – Rum

BEST POPULAR BLACK RUM

Commander N Chief Caribbean Gold XXX Rum

BEST PREMUIM BLACK RUM

1965 Spirit Of Victory Premium XXX Rum

BEST PREMIUM RUM

Amrut Two Indies Rum

BEST WHITE RUM

Aspira Lemon Twist Rum

Category – Brandy

BEST POPULAR BRANDY

British Empire Brandy

BEST PREMIUM BRANDY

Courrier Napoleon Finest French Brandy

Category – Whisky

BEST IMFL REGULAR WHISKY

Royal Green Whisky

BEST IMFL POPULAR WHISKY

Oaksmith International Blended Whisky

BEST IMFL SEMI PREMIUM WHISKY

Single Reserva Premium Whisky

BEST IMFL SEMI PREMIUM WHISKY

Whistler Blended Malt Whisky

Best IMFL PREMIUM WHISKY

Signature Premier Grain Whisky

BEST FLAVOURED WHISKY

Jack Daniel’s Tennessee Apple Flavoured Whisky

BEST BLENDED SCOTCH BII

Grant’s Distinction Blended Scotch Whisky

BEST SCOTCH (BIO) ABOVE 12 YRS WHISKY

Dewar’s 15 Year Old Blended Scotch Whisky

BEST INDIAN SINGLE MALT

The Three Monkeys Indian Single Malt Whisky

BEST SINGLE MALT

Bowmore Islay Single Malt Scotch Whisky – Aged 12 Years

PACKAGING AWARDS INDSPIRIT 2021

BEST PACKAGING AWARD (UNIT PACK)

United’s Epitome Reserve Rare Grain Whisky

BEST PACKAGING AWARD (UNIT PACK)

Glenfiddich Limited Edition Gift Pack

BEST PACKAGING AWARD (GRAPHICS)

8 PM Premium Black Whisky Cricksaw and Howzat

BEST PACKAGING AWARD (IDEA)

Monkey 47 Schwarzwald Dry Gin

BEST PACKAGING AWARD (BEER CANISTER)

Bira 91 Gold Wheat Strong Beer

BEST PACKAGING AWARD (CANNISTER)

Morpheus Blue XO Premium Brandy

BEST PACKAGING AWARD (BEER BOTTLE)

Sterren 8 Premium Strong Beer

BEST PACKAGING AWARD (BOTTLE SHAPE)

Roku Japanese Craft Gin

BEST PACKAGING AWARD (BOTTLE SHAPE)

Bacardi Reserva Ocho Aged 8 Years

INDIVIDUAL AWARDS INDSPIRIT 2021

FASTEST GROWING BRAND

Rockford Reserve Whisky & Rockford Classic Whisky

EXCELLENCE IN BRAND PROMOTION AND MARKETING

1965 Spirit Of Victory Premium XXX Rum

EXCELLENCE IN BRAND PROMOTION AND MARKETING

Oaksmith God International Blended Whisky

EXCELLENCE IN RETAIL AND DISTRIBUTION

STAR Agencies

NEW PRODUCT OF THE YEAR

United’s Epitome Reserve Rare Grain Whisky

SPECIAL FELICITATION FOR COMPLETEING 11 YEARS

Hospitality Purchasing Managers & Forum (HPMF)

START-UP OF THE YEAR

Kimaya Himalayan Beverages

ENTREPRENEUR OF THE YEAR

Ankur Jain

Founder & CEO

Bira 91

BUSINESS LEADER OF THE YEAR

Abhishek Khaitan

Managing Director

Radico Khaitan Limited

LIFETIME ACHIEVEMENT OF THE YEAR

Shobhan Roy

Epitome Reserve Whisky Review

In this video we review the limited edition Epitome Reserve Rare Grain Whisky that was launched recently by United Spirits, a Diageo Company. With only 2000 bottles made yet this is India’s first 100% Rice Grain whisky which celebrates India’s iconic people that have shaped the various landscapes and industries that they’ve been in.

The ABV percentage is 46% of this whisky and check out our Exclusive First Review of what we thought.

This video is for entertainment purpose only and the magazine, channel and the host do not promote alcohol consumption.

India’s Most Expensive Unknown Vodkas

In this video we take a look at India’s Most Expensive Unknown Vodka’s. Usually consumers always tend to pick vodkas that are more affordable or known to them. But did you know that there are Vodkas in a Super Premium Category as well which are more expensive?

So in this video we take a look at some of these Vodka’s and see how they taste. The ABV % of the Vodkas are 40% and they are available online select states.

This video is for entertainment purpose only and the magazine, channel and the host do not promote alcohol consumption.

Glengarry Highland Scotch Whisky

Not to be confused with the similarly named Glen Garry, Glengarry takes its name from the traditional Scottish bonnet worn for centuries, including the days when tartan and kilts were banned.

It is an ongoing part of the range of whiskies produced by the Loch Lomond Distillery Company, and includes an NAS blend and two single malt expressions.

The blend is described as full-bodied, with a hint of peat smoke, while the NAS malt also has a smoky edge. The 12-year-old single malt is light and floral in character with grassy tones, matured in a mix of Bourbon, refill and recharred casks.

Glengarry is distinct from the much older Glen Garry blended Scotch brand, which was first produced by John Hopkins & Co in the late 19th century, before being acquired by the Distillers Company Ltd (DCL) some decades later.

First launched into the US in 2015, Glengarry is produced at the multi-functional Loch Lomond distillery in Alexandria, Dunbartonshire, which was built in 1966.