News

Jan 2021

Women in the Dry State of Gujarat are Jumping on the Alcohol Consumption Bandwagon!

Earlier, we reported that binge drinking among women has been increasing steadily over the past few years. Thirteen percent of adult women have reported binge...

Jan 2021

UP Govt approves New Excise Policy

The Yogi Adityanath-led government has approved its new excise policy which is set to reduce the excise duty on the alcobev products in the state....

Jan 2021

Japan’s Kirin Holdings to buy under 10% stake in Indian craft beer brand Bira

According to Bira’s CEO, Ankur Jain, and a spokesperson of Kirin Holdings, the Japan-based company is buying under 10% stake in Bira, an Indian craft...

Dec 2020

Binge drinking is cool for Indian women

“More women are drinking and women are drinking more,” a new survey made eye-opening claims — and not for the reasons you’d think. Men had...

Nov 2020

Amrut launches Fusion X (ten)

To commemorate and celebrate its Late CMD N R Jagdale legacy To celebrate the 10th anniversary of the brands flagship Single Malt Whisky - the...

Nov 2020

Pernod Ricard posts encouraging results than expected

The world’s second biggest alcobev manufacturer, Pernod Ricard posted its results recently and they seemed more encouraging than expected. The Q1 FY21 marked and improvement...

Oct 2020

Alcobrew launches One More Pure Craft Vodka

One More Pure Craft Vodka, from Alcobrew Distilleries was launched recently in UP recently. The vodka has been launched keeping in mind the growing popularity...

Oct 2020

Will India move to Ban Imported Goods at Defence Canteens?

A recent report from Reuters states that India has asked its Canteen Stores Department (CSD) to stop procuring imported Scotch for its 4,000 military stores....

Oct 2020

Jack Daniel’s announces Global Relaunch of its Brand

Unveils platform titled ‘Make It Count’, first global campaign in its 154-year history. As part of the rebranding exercise and for the first time in...

Aug 2020

Amrut expands into the Domestic market

Indian whiskies have slowly but surely been making their mark on an international stage. While a number of them have reached millionaire status one of...