“Bourbon, Welcome to India”
Ambrosia Magazine 2025 Awards jury member and global spirits expert shares his take on the future of Bourbon and American whisky in India. He is... |
Women Power: Impacting the Alcobev LandscapeThe spirits industry continues to be male-dominated, the reasons for that are many, including the taboo attached to drinking in some societies. But with premiumisation,... |
Dram Bell Premium Whisky Review - Kevin Pietersen’s Whiskyhttps://youtu.be/9kmOypSe1J0?si=ElSx4QKstWoPIwqw It isn't everyday that a famous English cricketer decides to launch their own Scotch whisky - well may be not globally atleast. In India... |
Recent Bloodbath in Stocks, How Liquor Stocks are Performing
In the recent past, the stock market has crashed massively with the BSE Sensex going below 77,000 and the NSE Nifty50 also saw a sharp... |
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India’s Love Affair with Flavoured Rum: A Trend on the Rise
Flavoured rum is redefining India’s spirits industry, appealing to modern drinkers with its versatility and unique profiles. As new innovations emerge, the segment continues to... |
Growth of $4bn+ Expected from No-Alcohol Category by 2028
The no- and low-alcohol drinks market is experiencing a transformative period of growth, driven by evolving consumer behaviours and the momentum of no-alcohol. Across 10... |
2024 in Retrospect: How Alcobev Players Defied the Odds and Broke New Grounds
The alcobev sector flourished in 2024, balancing growth with challenges. Premiumisation, innovation, and sustainability stood out as key drivers of success and future opportunities. India’s... |
Ring in the New Year with these Cocktail RecipesIt's the holiday season and what better way to celebrate than to sip on some truly exceptional cocktails? Dive into this list of must-try cocktails... |
United Breweries Limited launches Amstel Grande, ushering in a new era of Premium Beer in India
United Breweries Limited (UBL) recently announced the launch of its iconic premium beer brand, Amstel Grande, in India. The grand unveiling took place at an... |
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Bar Takeovers in India: The Fusion of Cultures, Cocktails, and Creativity
India's bar scene is undergoing a vibrant shift with the rise of mixologists hosting exclusive pop-ups. These events are reshaping the nightlife experience, blending diverse... |
Australian premium wines return to Mumbai
To leverage the opportunities from the Australia-India Economic Cooperation and Trade Agreement (ECTA) and the increasing demand from the Indian consumers, a number of Australian... |
What India Poured, Sipped, and Loved this Diwali
As India celebrated Diwali, evolving drink trends revealed a preference for fusion flavours, premium spirits, and wellness-driven options, showcasing a significant shift in festive indulgence.... |
Scotch Whisky exports in first half of 2024 reflect global economic headwinds
Export value of Scotch whisky in H1 2024 was £2.1bn, down £463.2m (-18%) compared with H1 2023 Export volume of Scotch whisky in H1 2024 was... |
Growing Investor Sentiment in Indian Alcobev Industry
The Indian alcobev sector has exhibited continuous growth exuding investor confidence. Liquor companies are no longer taboo when it comes to investments by the general... |
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Kejriwal on Bail, AAP Rejoices; Atishi new CM of Delhi
The Supreme Court bench comprising Justice Surya Kant and Justice Ujjwal Bhuyan on September 13 granted bail to Delhi Chief Minister Arvind Kejriwal in a... |
Drinking Trends in India
Johnnie Walker, The Glenlivet, Indri, Bacardi, Patrón, Campari, Jameson, Kingfisher, Himalayan, and Schweppes dominate the list 71 Indian Brands Make the Top Ten List in different... |
INDSPIRIT 2024 Keynote Address: Empowering India with Vijay Rekhihttps://youtu.be/9idS04j8r3o?si=XKBm-fIONH0wgZfD INDSPIRIT 2024 and Ambrosia Awards 2024 was held recently in Gurgaon, Haryana in front of a packed audience. Join us at INDSPIRIT 2024 for... |
INDSPIRIT 2024: A New Era for the Alcobev Industry | Inaugural Address by Trilok Desaihttps://youtu.be/rhRaT5lU6aU?si=XLZjyMUoR94ypwS3 INDSPIRIT 2024 and Ambrosia Awards 2024 was held recently in Gurgaon, Haryana in front of a packed audience. Dive into the heart of the... |
Top Products and People honoured at Ambrosia Awards 2024
The 16th edition of the prestigious Ambrosia Awards 2024, organized by Ambrosia Magazine – the Wine and Spirits Magazine, celebrated the finest achievements in the... |
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‘Drink better, not More’ is our Vision - Hina Nagarajan, MD & CEO, Diageo India
Taking over the reins of one of the biggest companies in the market, can never be an easy task, especially when the daunting objective is... |
A Peek into the Whisky Whisperer's World: Jim Murray Unfiltered
Jim Murray stands as a prominent figure and key player in the global whiskey scene, having held the title of the world's first full-time whisky... |
Blind Tasting All Beers below Rs. 200 with a Consumer
https://youtu.be/8VmAstV7oRI?si=dR7HowR7PsiEV2Xo |
The Indian Single Malt Whisky Landscape
Indian Whiskies are experiencing a new high. With a growing drinking population the Indian alcobev industry is likely to boom to a new high. In... |
Heineken's Five Star Experience
With millennials leaning towards fresher and lighter tipple, Heineken recently launched their Heineken Silver Draught beer in Maharashtra with the aim to make it available... |
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Govt Takes Big Decision, ENA outside GSTAlcohol industry welcomes decisionCouncil recommends cut in GST on molasses from 28% to 5% The 52nd GST Council which met under the Chairpersonship of Union Minister... |
The Rise of Craft Beer and a Burgeoning Microbrewery Segment in India
Recent years have seen the rise of craft beer, a new crop of premium beer produced in small batches by independent producers. There are now... |
Innovations in Packaging, Adding to the Consumer Experience
The total sales of Indian-made foreign liquor (IMFL) products were 388 million cases in 2022, up from 305 million cases in the previous year with... |
Experiential shopping: The rise of the flexible liquor consumer
From local rice beer and wine to the more complex sura, through varieties like palm toddy and cashew feni, India has always had a rich... |
5 Women Bartenders who have made their mark
Working in a bar is a great career option for anyone with a creative mind and a drive to learn. The preconceived notion that bartending... |
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Carlsberg Group appoints new Chief Executive Officer
The Carlsberg Group recently announced that Jacob Aarup-Andersen will join Carlsberg as Chief Executive Officer, replacing Cees ’t Hart, who will retire by the end... |
Radico Khaitan to invest ₹900 crores in UP, makes commitment at Global Investors Meet
• UP alcohol industry to get a boost with investments worth ₹16,392 crores • Radico investing ₹650 crores in Sitapur 400KL grain distillery At the... |
Whisky industry calls on Chancellor to fulfil Manifesto Pledge to Scotch
The Scotch Whisky Association (SWA) which conducted a poll shows that a third of the voters are less likely to support the Conservatives if the... |
Liquor and duty free sales look upbeat as the Covid threat recedes
There is an air of optimism as the threat of Covid is on the wane. A report on the growth of the alcobev and duty... |
'The Youth will be finished'
Supreme Court on illicit liquor related deaths • Spurious liquor claims over 50 lives in Bihar • Bihar Chief Minister says no compensation to families... |
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UK wants to say Cheers with Scotch despite tariffs
In a recent visit to India, UK Ex-Prime Minister Boris Johnson decided to push for a Free Trade Agreement. The idea was to have fewer... |
30 Best Bars India announces new category – Best Sustainable Bar
A jury of over 50 industry professionals and bar enthusiasts from across the country are currently at work to create the long list of Top... |
India and Australia seek boost in wine trade and access
India and Australia have maintained a cordial relationship for many years, with bilateral trade between the two nations valued at $27.5 billion in 2021. The... |
Pent up demand in Global Duty Free markets, but there is caution
The global duty free retail market size was valued at USD 35.87 billion in 2021. The market is projected to grow to 72.23 billion by... |
Alcohol Market Insights Report 2022 and Future Growth Analysis by 2026
The number of alcohol consumers in India continues to rise on the account of rising urban population. Consuming alcoholic beverages has become a customary tradition... |
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Excise takes a hit in Delhi; Political battle between AAP and BJP
• Delhi government discontinues Excise Policy 2021-22 from August 1, 2022 • 468 private liquor shops operating in the city, shut from August 1 as licenses expire... |
