Tag Archives: News

Thibault Cuny appointed as the new CEO for Pernod Ricard India

Thibault Cuny has been appointed as the new CEO for Pernod Ricard India. He has held the position of CEO and President of Pernod Ricard, Brasil since 2012. He has also previously worked at Pernod Ricard Holding in Paris as Audit and Development Manager and as Executive Vice President – Finance at Pernod Ricard South Asia since 2006.

Cuny has been under the Pernod Ricard umbrella since 2003 and has held various job titles in the company. Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 8,558 million in 2014/15 and the fastest growing multinational beverage alcohol company in India with a business spanning the entire length and breadth of the country delivering quality products to its discerning consumers.

With leading brands in each segment, Pernod Ricard India holds one of the most comprehensive and Premium portfolios in the industry led by Indian whiskies such as Royal Stag, Blenders’ Pride and Imperial Blue, along with the home grown Wine sold under the brand name Nine Hill and Indian vodka – Fuel. The company also distributes some of the leading international brands including Chivas Regal, Seagram’s 100 Pipers, Ballantine’s, The Glenlivet and Royal Salute Scotch whiskies, Jameson Irish whiskey ABSOLUT Vodka, Havana Club rum, Beefeater gin among white spirits category, Martell  cognac, Jacob Creek wine, Kahlúa and Malibu liqueurs and G.H. Mumm champagne.

Worldwide Alcohol Consumption Declines -1.6%

IWSR 2018 Global Beverage Alcohol Data Shows Growth in Spirits, but Beer and Wine Volume is Down; Market Expected to Grow by 3% Over Next 5 Years

Beverage alcohol drinkers across the globe consumed a total of 27.6bn nine-litre cases of alcohol in 2018, but while that number represents a decrease of -1.6% from the year prior, new data from the IWSR forecasts that total alcohol consumption will steadily increase over the next five years, to 28.5bn cases in 2023.

In terms of retail value, the global market for beverage alcohol in 2018 was just over $1tn, a number which the IWSR expects to grow 7% by 2023 as consumers continue to trade up to higher-quality products.

These figures – and more than 1.5m other points of data – are included in the just-released IWSR Drinks Market Analysis Global Database, which also shows:

Gin was the Leading Global Growth Category in 2018, and Forecasted to Reach 88m Cases by 2023

The largest gain in global beverage alcohol consumption in 2018 was in the gin category, which posted total growth of 8.3% versus 2017. Pink gin was a key growth driver, helping the category sell more than 72m nine-litre cases globally last year. In the UK alone, gin was up 32.5% in 2018, and the Philippines (the world’s largest gin market) posted growth of 8%, fueled by a booming cocktail scene and premiumisation of the market. By 2023, the gin category is expected to reach 88.4m cases globally, with particular strong growth in key markets such as the UK, Philippines, South Africa, Brazil, Uganda, Germany, Australia, Italy, Canada and France. Notably, Brazil has emerged as a new hotspot for the category, with volumes there more than doubling last year and forecasted to grow at 27.5% CAGR 2018-2023, as the gin-and-tonic trend has increased in upmarket bars of São Paulo and Rio de Janeiro.

Consumption of Whisky and Agave-Based Spirits Continues to Increase

Spurred by innovation in whisky cocktails and highballs, the global whisky category increased by 7% last year, driven in large part by a strong Indian economy (whisky grew by 10.5% in India, as consumers continue to trade up in the category). The US and Japan posted 5% and 8% growth, respectively. The IWSR forecasts whisky to grow by 5.7% CAGR from 2018 to 2023, to almost 581m nine-litre cases. Also, continued interest in tequila and mezcal (especially in the US), and innovation in more premium variants and cocktails, drove the agave-based spirits category to 5.5% global growth in 2018 – and is expected to post 4% growth over the next five years (2018-2023 CAGR).

Mixed Drinks and Cider Grow

The mixed drinks category (which includes premixed cocktails, long drinks, and flavoured alcoholic beverages) grew 5% globally in 2018. By 2023, it is projected that more than 597m nine-litre cases of mixed drinks will be consumed across the world. The growth is backed by continued strong gains in ready-to-drink (RTD) cans in the US and Japan, the category’s two largest markets. In Japan, most RTDs are locally made and almost exclusive to Japan. Their popularity is partly due to the fact that they are relatively dry, which makes them more food-friendly and sessionable. In the US, the popularity of alcohol seltzers has been a tremendous engine for growth in the RTD market. In the cider category, as investment levels in those products continue to rise, almost 270m cases are expected by 2023, a 2.0% CAGR 2018-2023. Both of those categories (mixed drinks and cider) are taking share from beer as perceived accessibility increases (less bitter, easier to drink.)

Vodka, Liqueurs, and Cane Spirits are in Decline

Vodka lost volume in 2018 (-2.6%) as the market for lower-priced brands continued its decline in Russia and the Ukraine (two of the largest markets for this spirit). Higher-priced vodkas, however, showed a more positive trend last year. Nonetheless, the outlook for total vodka over the next five years remains sluggish as the category is forecasted at -1.7% CAGR 2018-2023. Also in decline is the flavoured spirits category (liqueurs), which dropped by -1.5% globally in 2018, and is expected to continue to slip in 2019 before rebounding slightly in 2020. Cane spirits (primarily Brazilian cachaça) was down -1.6% last year, and is forecasted to lose another 4.5m cases by 2023.

Beer Continued to Lose Volume in 2018, but is Expected to Rebound

Global beer declined -2.2% in 2018, impacted greatly from volume decreases in China (-13%). Other large markets such as the US and Brazil also fell (-1.6% and -2.3%, respectively), while Mexico and Germany saw growth (6.6% and 1%, respectively). The future outlook for beer, however, paints a more positive picture, as the category is expected to show a slight increase in 2019 and post a 0.7% CAGR 2018-2023.

Wine Volume Declines, but Value Increases

Wine, which had posted strong global growth in 2017, lost -1.6% in volume in 2018 as wine consumption declined in major markets such as China, Italy, France, Germany and Spain (the US market was flat). However, though consumers are drinking less wine, they’re increasingly drinking better – pushing wine value to increase. Globally, the retail value of wine is projected at $224.5bn by 2023, up from $215.8bn in 2018. The one bright spot in wine volume is the sparkling wine category, which is expected to show a five-year CAGR of 1.17% 2018-2023, driven in large part by prosecco.

Low- and No-Alcohol Products on the Rise

Low- and no-alcohol brands are showing significant growth in key markets as consumers increasingly seek better-for-you products, and explore ways to reduce their alcohol intake. Growth of no-alcohol beer is expected at 8.8%, and low-alcohol beer at 2.8%. No-alcohol still wine is forecasted at 13.5%, and low-alcohol still wine at 5.6%. Growth of no-alcohol mixed drinks is predicted at 8.6%. (Above figures are all CAGR 2018-2023.)

Top Ten Performing Global Markets, 2018-2023

A look at the world’s fastest-growing beverage alcohol markets shows an emergence across a variety of developing countries. A combination of growing legal-drinking-age populations and healthy economies is driving some of this growth, which is expected to continue over the next five years.


“Every year our analysts spend months traveling the world to speak with suppliers, wholesalers, retailers, and other beverage alcohol professionals to assess what is happening market by market in this fast-changing business,” says Mark Meek, the IWSR’s CEO. “The raw data we collect is enormously valuable, but equally important is what that data tells us in terms of trends, challenges, and opportunities facing the industry.”

Seagram’s Royal Stag launches a Limited-Edition Cricket World Cup Pack

Royal Stag, the official whisky partner of the ICC Cricket World Cup 2019, is truly making the cricket fever larger than ever with the launch of a new limited-edition Cricket World Cup pack.

The limited edition packaging has been conceptualised and designed by Ogilvy and is inspired by the actual ICC World Cup Trophy. The innovative packaging design represents elements from the sport of cricket along with iconic monuments from England & Wales. The pack truly embodies the spirit of cricket and has been launched just before the start of the ICC Cricket World Cup 2019 being held in England and Wales.

Commenting on the launch of new packaging, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “For Indian fans, The ICC Cricket World Cup 2019 goes beyond the boundaries of a regular sporting event. The passion, madness, thrill, excitement and love for the sport can be seen in every devoted cricket lover. Our long-standing association with cricket bolsters our relationship with consumers across the nation. By introducing a limited-edition Cricket World Cup pack, we are giving cricket lovers a world cup memorabilia to hold on to and together celebrate the spirit of cricket. Additionally, the on pack contest offers consumers a chance to watch the ICC Cricket World Cup Live in England & Wales.”

Speaking on the occasion, Kapil Arora, President, Ogilvy said, “Cricket and Royal Stag have been synonymous with one another for many years. However, when the brand decided to partner with the ICC Cricket World Cup, the world’s greatest festival of cricket – it deserved a special commemoration. The result is a limited-edition pack of Royal Stag that will give fans of the brand and cricket, an opportunity to collect a unique pack that celebrates and brings alive the spirit of the World Cup.”

Sparta – VSOP French brandy is the next need-to-have bottle for your home bar!

KALS Group, Southern India’s alcobev company announced the launch of Sparta – India’s most admired premium grape brandy.

Sparta is an authentic French VSOP brandy that has native elements of authentic French grapes from Cognac Region, which is matured to the tune of 3+ years.

The high-spirited growth of KALS

Deriving its name from ancient Greece – A city in the southern Peloponnese in Greece, capital of the department of Laconia; population 14,400 (est. 2009). It was a powerful city state in the 5th century BC, defeating its rival Athens in the Peloponnesian War to become the leading city of Greece, Sparta embodies the exceptional French style of making heritage and the expertise. Sparta is known for its winning spirit and Sparta of KALS is expected to be the curtain raiser for well-informed connoisseurs!

Sparta is made from carefully selected grapes from the best Indian vineyards which are then double distilled in small batches using traditional French alembic pot stills, to produce a liquor of exceptional smoothness and character.

Sparta is a modern take on a French classic using some of the best southern French grapes, copper pot stills for distillation, and French oak barrels for maturation, all under the direction of Master Distiller. The result is a very special blend with honey blended caramel notes of fresh fruit, vanilla, and a hint of the oak. The brandy can be enjoyed on the rocks or to add some flavour to a signature cocktail.

SPARTA- UNIQUE VALUE PROPOSITION

Sparta is the first authentic french-style brandy to be 100% made from grapes of Cognac region. Nothing else and nothing less then the timeless savoir faire of french double distillation making. since it uses grapes only from the best vineyards of France, Sparta is the first to reveal such an aromatic intensity. Unlike others, it relies on the time-honoured savoir faire of brandy making in small alembic copper pot stills. It is then aged in oak barrels and carefully blended by the cellar master. with its subtle gold colour, Sparta is the perfect harmony of mature and intense aromas. Discover its delicate notes of summer fruits and vanilla coming from the oak barrels. On the palate, its texture is as smooth as silk.

Enjoy it neat, on ice or with your favourite mixer.

Sparta is aged in small French oak barrels under the supervision of French Master Blender imparting a smooth and distinctive taste, exceptional aromas and a complex character of a cognac – style brandy with a long finish. Keeping up with the tradition of French Cognac making, the master blender has developed a unique recipe guaranteeing excellence in every drop.

Chairman & Managing Director Mr. Vasudevan S of KALS Group said, “With this launch KALS takes its aggressive step into the world of spirits with a superbly crafted high end offering. We are confident that Sparta will win accolades and significantly raise the bar for brandy making in India. Sparta is India‘s first handcrafted cognac derivative – style brandy for connoisseurs – from the House of KALS.”

Sparta comes in premium packaging and bottle design inspired from the Mid-19th century with a transparent gold labels that shines & scintillates to captivate the eyes of consumer- Sparta a style known as ‘standard fifth’ or ‘lettered brandy’ with embossing. Sparta will be available initially in three SKUs of 750 ml, 375 ml and 180 ml.

According to Uppiliappan G, CEO, KAL, Sparta is priced at `640 in the Tamil Nadu market. For KALs MGM Brandy is the closest in comparison. However, Sparta is rolled-out in all southern states and expected volumes will be 30,000 cases per month initially, says Uppiliappan.