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Sterren Beer bags coveted award in Malaysia

Sterren Beer with its authentic German recipe produced in India under the guidelines of German Standards has been selected as the Prestigious Rising Brands of Asia 2019-20.

Incorporated in 2012, by the Chairman and Managing director, Mr. Vasudevan S, who established Sterren under the entity KALS Breweries.

Triumph of Celebration:

The KALS Group of Companies has varied interest spanning liquor retailing, motor fuel and lube, transport and logistics as well as FMCG distribution. With a grand vision to be successful in building a professional team with focused endeavors in the vertical and horizontal expansion of the Group, KALS Distilleries, KALS Beverages and KALS Breweries were formed by the visionary. Their products have already made their imprint in the states of Tamil Nadu, Kerala, AP, Andaman, Karnataka, Chhattisgarh, UP, and Puducherry and with global presence in UAE, Singapore, Malaysia, and Central Africa. Mr. Vasudevan’s visionary thought of Going Global has enabled the Product Life-Cycle Excellence of this product.

L to R: Dr. Uppilliapan Gopalan, COO, Mr. Arulmani Sekaran – Director and Mr. Rajasekaran S – Director of KALS Group, Dr. A.T. Kumara Raja – Chief Economic Advisor to Malaysian Government, Mr. Amit Sengupta – Indian Economist – Cabinet of Parliament to Modi and Chief Editor of Deccan Herald

Brand Quotient

With the headquarters in Chennai, under the stewardship of Mr. Vasudevan S, the brand Sterren celebrates more than 20% market share in this segment in TN and KALS employs more than 3000 employees. Sterren is an entry into ultra-premium with proud variants that fits the choice of all.

Sterren 6 – Premium Quality Beer (Wheat-base Beer)

Sterren 7 – Premium Quality Strong Beer (Lager Beer)

Sterren 8 – Premium Quality Extra Strong Beer (Extra Strong Beer)

Sterren- Authentic Sporty German Word-a Royal Blend of Excellence with Contemporised Brew which are available in three variants of ABV 6%, 7% and 8%. Its quality is simply stellar with an orange citrusy note and available in 650ml, 500 ml and 330 ml beverage grade cans.

Sterren 8 – Premium Strong Beer is enroute to ultra-premiumisation. Sterren -8 indeed is a mix that is consciously branded as a blend of contemporary touch with traditional pitch. Flavour and imported hops makes it a perfect top-notch that rollickingly touches the sentiments of millennials and youths. Sterren is manufactured under the aegis of an agreement through a Technology Transfer Programme from VLB (Berlin) with GMPs complying with the standards of Food Safety Management Systems (ISO 22001:2015), Environmental Management Systems (ISO 14001:2015), & QMS, & BRC AA Standards of International Food Safety Norms

Trailblazing

Practicing brand values like trust, respect, passion and commitment, they strive to create an organisation that delights customers and associates creating a higher recall in every market present. Using their unique German technology and German Recipe they have earned a turnover of 590 million USD. Their recipe is certified under the German Standards. In order to be part of the growing consumption of the beer business and also to be a full-spectrum alcoholic beverage company they strive to deliver integrity, quality and consistency with Sustainable Brand Augmentation for customer loyalty. Their brewery plant is a fully-automatic plant best-in-class in the country with end-to-end manufacturing. It is one of the few brewery plants in the country with Can Beer Line, which services the export market.

Cutting Edge

The German quality of Sterren Beer embarks the taste, flavour and texture on the taste-buds of the consumers. They have invested in research and surveys as they strongly believe in feedback resulting satisfaction and an opportunity of loyalty. The brand interacts and engages with their customers through influential marketing, participation in Oktober fest in Chennai (India), Beer fests and organising Sterren Nights. Their impeccable quality and product packaging also contribute to the high customer acceptance.

Dr. Uppiliappan Gopalan – awarded Most Admired Business Leader for 2019

The winners of the awards for most Admired Leaders 2019 and Prestigious Brands of Asia 2019 were announced at the Malaysia, Global Business Symposium organized by Herald Global at Hotel Inter Continental recently.



The event was attended by honourable guests from all over Asia. The guest of Honour included Datuk Seri Garry Chua – President, Malaysia Retail Chain Association, Datuk AT Kumararajah – Deputy President, Malaysian Associated Indian Chambers of Commerce and Industry (MAICCI), Datuk Munirah Abdul Hamid – Founder, Pertiwi Soup Kitchen, Dr Zainab, Malaysia Palm Oil Board and Mr. Surendran Menon from Malaysia Indian Business council. They shared their respective opinions and perspective alongwith all the leaders and brands in a quick byte session about the topic “One Asia – One Vision, One Identity, One Culture” for improving relations to maintain integrity between Asian nations.

Dr. Uppiliappan Gopalan

After a sharing views, eminent personalities and brands from all over Asia were awarded for their achievements and promising future.

Dr. Uppiliappan Gopalan, COO of KALS Group – awarded as most admired Business Leader for the year 2019. Other people who bagged the awards are Ms. Larissa Ping, Miss World Malaysia, Mr. Georg Sparschuh, President of SCHOTT tubing, Mr. Vishen Lakhiani, Mr. Uday Kotak – CMD of Kotak Mahindra Bank, Mr Mukesh Amabani – CEO of Reliance Industries Limited and Mr. Sachin Tendulkar – Indian Cricketer

Dr Uppiliappan Gopalan- Group COO (KALS Group), an astute strategist with impeccable business acumen, is a Chemical Engineer (B Tech) and an Post Diploma in Management from IIM-Bangalore with Finance & Operations Specialization. He holds an Executive Diploma in Advanced Financial Analytics from globally renowned London Business School (LBS). He also holds a Doctorate Degree in Supply Chain & Finance Integration. Dr Uppiliappan is also Prestigious awardee of Peter Drucker Award for the year 2016 for the outstanding performance in Finance & Business Process Automation Category of Automotive Sector during his stint with M/s Bhatia Brothers Group as COO, an AED 1.8 Mn Conglomerate in UAE with presence in 10 Countries.

Dr. Gopalan is a strategic think-tank cum implementer with recognised proficiency in spearheading operations/business with an aim to accomplish corporate plans and goals successfully. Dr. Gopalan is a well-known adjuct faculty for Finance & Supply Chain and has been invited by various forums as Conference Speaker & Conference Chair. Currently, he serves as Technical Advisory Committee – Titanium Finance Conference for Finance Professionals (Ireland).

He was a Keynote Speaker – Northwest Business Group Conference in Mastering Human Capital (Istanbul) – Role of TQM in Value Addition for Business; Session Planery Speaker –ARTDO – Manila (Asia-Pacific- Re-engineering Towards a Strategic and Driven Workforce; and Conference Co-Chair for 17 International Symposium of Banking, Finance, & Economics (Singapore).

Under Gopalan’s guidance, organisations attained various expertise in financial services and solutions. Being the Top 100 Globally acclaimed SAP Certified Resource for Finance, Treasury, & Supply Chain Modules & Top 10 Operational Excellence Certified Professional in APAC, Dr Gopalan’s core strength lies in Strategy Planning, Mergers and Acquisitions, Emerging Markets Development, Techno-commercial Evaluations, Financial Modelling and Business Valuations, Project Management (Greenfield / Brown Field), and Blue Ocean Strategies. With the hands-on expertise in handling a revenue size of 600 Million USD, Dr. Gopalan is versatile on P & L Management, Operational Excellence, Excellence in Financial Management, & Projects Management.

The Industry Today And The Opportunities Of The Future

The first guest speaker at the TFWA Asia Pacific Conference was Andrew Ford, President of the Asia Pacific Travel Retail Association. He detailed the four areas of his organisation’s activity – advocacy and helping the industry to defend itself, research, (including a report on young China produced in partnership with TFWA), training, and events. With more and more issues facing the industry, and the policy changes that have been taking place in Europe coming to Asia, airports are, he said, more engaged and more aware of the need for advocacy. The association’s Economic Impact report will, he stated, provide valuable insight into the scale and scope of the industry in Asia.

Copyright: TFWA Press Office

A thought-provoking keynote address from The Economist’s Foreign Editor Robert Guest looked at how the geopolitical climate is affecting trading relationships between the world’s superpowers. He spoke of how societies can be ‘open’ or ‘closed’. Travel, he said, can only be good for the world as it broadens the mind. When you let people in, he concluded, you get the benefit of their ideas and culture – and that makes the world more prosperous.

Next on stage, Kate Ancketill, CEO of GDR Creative Intelligence offered fascinating insight into how ‘new retail’ (combining online, offline logistics and data across a single value chain) will define the retail landscape of the future. Multi-tracking, which sees the same retail space adapted and regularly updated to suit a wide range of consumers, is one of the most important movements that is shaping today’s retail.

3Sixty’s Executive Vice President Roberto Graziani spoke of the retail revolution that started with e-commerce and accelerated with the development of smartphone technology. With 25% of all e-commerce sales in the US already being carried out on a mobile, online channels will soon overtake offline. Effective partnerships to leverage data, strong use of data analytics and innovation are essential for omnichannel to truly elevate travel retail.

Offering an airline’s perspective, Campbell Wilson, SVP of Sales and Marketing at Singapore Airlines said that the airline is usually the anchor in any data consortium. He said that sales can no longer only take place on board, and airlines must go online to give travellers what they want, when they want it.

Copyright: TFWA Press Office

Przemyslaw Lesniak, CEO of Lagardère Travel Retail Pacific stated that in the current travel retail market, being a superb retailer is no longer enough. He outlined how he had adopted the welcoming and fun characteristics of the local culture within his own business. More than a brand or retailer, we should actually strive to be ‘an unforgettable host’, he said.

Dong-ik Shin, Director of Concession Planning Team at Incheon International Airport explored the role of retail in the airport of the future. He described a virtuous cycle, in which revenue from travel retail is used to improve facilities and maintain lower charges. This helps airlines to become more competitive and bring in more passengers, which in turn increases retail revenues. Already enjoying duty free revenues which are growing much faster than passenger traffic, his airport’s vision is, he said, to become the world’s best for shopping and dining by 2025.

Duty Free World Council’s President Frank O’Connell took to the stage to announce the launch of an industry-wide training platform, created in partnership with the Institute of International Retail. While face-to-face training can be costly and takes staff off the sales floor, the new programme is a cost-effective way to deliver an internationally recognised educational programme. It will provide clear career pathways which will help to improve staff retention, and build a community of loyal staff which will positively impact returns.

Moving on to the highly pertinent subject of sustainability, Vanessa Wright, Group Vice President of Pernod Ricard stated that increasingly consumers want to work for and buy from companies that ‘do the right thing’. There are a number of simple measures that the travel retail industry can take, such as offsetting, but sustainability should be the responsibility of all in an organisation, not simply that of one department. Her own company’s action plan detailed a commitment to strive for sustainability ‘from grain to glass’.

Gemma Bateson, JTI Worldwide Duty Free Corporate Affairs Director examined the challenges arising from the legislative constraints encroaching on brands’ capacity to market themselves effectively. While regulation is not per se a ‘bad thing’, that regulation, which is often designed for the different circumstances of the domestic market, must be proportionate and sensible. The demand for regulation relating to product labelling will affect all categories, and she called for a united approach in combatting the threat.

Nestlé International Travel Retail’s General Manager Stewart Dryburgh said that there was plenty of room for growth in his category, and confectionery & fine food could be worth US $10 billion in 10 years’ time. Key to this growth is meeting consumers’ three core needs, which are Deeper Connections (meaning how connected consumers are to friends and family); Better for You (the ability to choose healthier products); and Elevated Experiences (which means enjoying a bigger and better experience).

The day concluded with a look into the future of technology from Alan Brennan, Managing Director at creative commercial tech agency dcGTR. He said success within the duty free and travel retail industry will be affected by our ability to research and establish what our customers want. Virtual reality technology can enable us to understand how customers would behave in a store, and what choices they would make, without the need to invest in a physical building.

Worldwide Alcohol Consumption Declines -1.6%

IWSR 2018 Global Beverage Alcohol Data shows growth in spirits, but beer and wine volume is down; market expected to grow by 3% over next five years.
Beverage alcohol drinkers across the globe consumed a total of 27.6bn nine-litre cases of alcohol in 2018, but while that number represents a decrease of -1.6% from the year prior, new data from the IWSR forecasts that total alcohol consumption will steadily increase over the next five years, to 28.5bn cases in 2023. In terms of retail value, the global market for beverage alcohol in 2018 was just over $1tn, a number which the IWSR expects to grow 7% by 2023 as consumers continue to trade up to higher-quality products. These figures – and more than 1.5m other points of data – are included in the just-released IWSR Drinks Market Analysis Global Database, which also shows:
Gin was the Leading Global Growth Category in 2018, and Forecasted to Reach 88m Cases by 2023
The largest gain in global beverage alcohol consumption in 2018 was in the gin category, which posted total growth of 8.3% versus 2017. Pink gin was a key growth driver, helping the category sell more than 72m nine-litre cases globally last year. In the UK alone, gin was up 32.5% in 2018, and the Philippines (the world’s large

st gin market) posted growth of 8%, fueled by a booming cocktail scene and premiumisation of the market. By 2023, the gin category is expected to reach 88.4m cases globally, with particular strong growth in key markets such as the UK, Philippines, South Africa, Brazil, Uganda, Germany, Australia, Italy, Canada and France. Notably, Brazil has emerged as a new hotspot for the categ ory, with volumes there more than doubling last year and forecasted to grow at 27.5% CAGR 2018-2023, as the gin-and-tonic trend has increased in upmarket bars of São Paulo and Rio de Janeiro.
Consumption of Whisky and Agave-Based Spirits Continues to Increase
Spurred by innovation in whisky cocktails and highballs, the global whisky category increased by 7% last year, driven in large part by a strong Indian economy (whisky grew by 10.5% in India, as consumers continue to trade up in the category). The US and Japan posted 5% and 8% growth, respectively. The IWSR forecasts whisky to grow by 5.7% CAGR from 2018 to 2023, to almost 581m nine-litre cases. Also, continued interest in tequila and mezcal (especially in the US), and innovation in more premium variants and cocktails, drove the agave-based spirits category to 5.5% global growth in 2018 – and is expected to post 4% growth over the next five years (2018-2023 CAGR).
Mixed Drinks and Cider Grow
The mixed drinks category (which includes premixed cocktails, long drinks, and flavoured alcoholic beverages) grew 5% globally in 2018. By 2023, it is projected that more than 597m nine-litre cases of mixed drinks will be consumed across the world. The growth is backed by continued strong gains in ready-to-drink (RTD) cans in the US an d Japan, the category’s two largest markets. In Japan, most RTDs are locally made and almost exclusive to Japan. Their popularity is partly due to the fact that they are relatively dry, which makes them more food-friendly and sessionable. In the US, the popularity of alcohol seltzers has been a tremendous engine for growth in the RTD market. In the cider category, as investment levels in those products continue to rise, almost 270m cases are expected by 2023, a 2.0% CAGR 2018-2023. Both of those categories (mixed drinks and cider) are taking share from beer as perceived accessibility increases (less bitter, easier to drink).
Vodka, Liqueurs, and Cane Spirits are in Decline
Vodka lost volume in 2018 (-2.6%) as the market for lower-priced brands continued its decline in Russia and the Ukraine (two of the largest markets for this spirit). Higher-priced vodkas, however, showed a more positive trend last year. Nonetheless, the outlook for total vodka over the next five years remains sluggish as the category is forecasted at -1.7% CAGR 2018-2023. Also in decline is the flavoured spirits category (liqueurs), which dropped by -1.5% globally in 2018, and is expected to continue to slip in 2019 before rebounding slightly in 2020. Cane spirits (primarily Brazilian cachaça) was down -1.6% last year, and is forecasted to lose another 4.5m cases by 2023.
Beer Continued to Lose Volume in 2018, but is Expected to Rebound
Global beer declined -2.2% in 2018, impacted greatly from volume decreases in China (-13%). Other large markets such as the US and Brazil also fell (-1.6% and -2.3%, respectively), while Mexico and Germany saw growth (6.6% and 1%, respectively). The future outlook for beer, however, paints a more positive picture, as the category is expected to show a slight increase in 2019 and post a 0.7% CAGR 2018-2023.
Wine Volume Declines, but Value Increases
Wine, which had posted strong global growth in 2017, lost -1.6% in volume in 2018 as wine consumption declined in major markets such as China, Italy, France, Germany and Spain (the US market was flat). However, though consumers are drinking less wine, they’re increasingly drinking better – pushing wine value to increase. Globally, the retail value of wine is projected at $224.5bn by 2023, up from $215.8bn in 2018. The one bright spot in wine volume is the sparkling wine category, which is expected to show a five-year CAGR of 1.17% 2018-2023, driven in large part by prosecco.
Low- and No-Alcohol Products on the Rise
Low- and no-alcohol brands are showing significant growth in key markets as consumers increasingly seek better-for-you products, and explore ways to reduce their alcohol intake. Growth of no-alcohol beer is expected at 8.8%, and low-alcohol beer at 2.8%. No-alcohol still wine is forecasted at 13.5%, and low-alcohol still wine at 5.6%. Growth of no-alcohol mixed drinks is predicted at 8.6%. (Above figures are all CAGR 2018-2023.)
Top Ten Performing Global Markets, 2018-2023
A look at the world’s fastest-growing beverage alcohol markets shows an emergence across a variety of developing countries. A combination of growing legal-drinking-age populations and healthy economies is driving some of this growth, which is expected to continue over the next five years. “Every year our analysts spend months traveling the world to speak with suppliers, wholesalers, retailers, and other beverage alcohol professionals to assess what is happening market by market in this fast-changing business,” says Mark Meek, the IWSR’s CEO. “The raw data we collect is enormously valuable, but equally important is what that data tells us in terms of trends, challenges, and opportunities facing the industry.”

Thibault Cuny appointed as the new CEO for Pernod Ricard India

Thibault Cuny has been appointed as the new CEO for Pernod Ricard India. He has held the position of CEO and President of Pernod Ricard, Brasil since 2012. He has also previously worked at Pernod Ricard Holding in Paris as Audit and Development Manager and as Executive Vice President – Finance at Pernod Ricard South Asia since 2006.

Cuny has been under the Pernod Ricard umbrella since 2003 and has held various job titles in the company. Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 8,558 million in 2014/15 and the fastest growing multinational beverage alcohol company in India with a business spanning the entire length and breadth of the country delivering quality products to its discerning consumers.

With leading brands in each segment, Pernod Ricard India holds one of the most comprehensive and Premium portfolios in the industry led by Indian whiskies such as Royal Stag, Blenders’ Pride and Imperial Blue, along with the home grown Wine sold under the brand name Nine Hill and Indian vodka – Fuel. The company also distributes some of the leading international brands including Chivas Regal, Seagram’s 100 Pipers, Ballantine’s, The Glenlivet and Royal Salute Scotch whiskies, Jameson Irish whiskey ABSOLUT Vodka, Havana Club rum, Beefeater gin among white spirits category, Martell  cognac, Jacob Creek wine, Kahlúa and Malibu liqueurs and G.H. Mumm champagne.

Worldwide Alcohol Consumption Declines -1.6%

IWSR 2018 Global Beverage Alcohol Data Shows Growth in Spirits, but Beer and Wine Volume is Down; Market Expected to Grow by 3% Over Next 5 Years

Beverage alcohol drinkers across the globe consumed a total of 27.6bn nine-litre cases of alcohol in 2018, but while that number represents a decrease of -1.6% from the year prior, new data from the IWSR forecasts that total alcohol consumption will steadily increase over the next five years, to 28.5bn cases in 2023.

In terms of retail value, the global market for beverage alcohol in 2018 was just over $1tn, a number which the IWSR expects to grow 7% by 2023 as consumers continue to trade up to higher-quality products.

These figures – and more than 1.5m other points of data – are included in the just-released IWSR Drinks Market Analysis Global Database, which also shows:

Gin was the Leading Global Growth Category in 2018, and Forecasted to Reach 88m Cases by 2023

The largest gain in global beverage alcohol consumption in 2018 was in the gin category, which posted total growth of 8.3% versus 2017. Pink gin was a key growth driver, helping the category sell more than 72m nine-litre cases globally last year. In the UK alone, gin was up 32.5% in 2018, and the Philippines (the world’s largest gin market) posted growth of 8%, fueled by a booming cocktail scene and premiumisation of the market. By 2023, the gin category is expected to reach 88.4m cases globally, with particular strong growth in key markets such as the UK, Philippines, South Africa, Brazil, Uganda, Germany, Australia, Italy, Canada and France. Notably, Brazil has emerged as a new hotspot for the category, with volumes there more than doubling last year and forecasted to grow at 27.5% CAGR 2018-2023, as the gin-and-tonic trend has increased in upmarket bars of São Paulo and Rio de Janeiro.

Consumption of Whisky and Agave-Based Spirits Continues to Increase

Spurred by innovation in whisky cocktails and highballs, the global whisky category increased by 7% last year, driven in large part by a strong Indian economy (whisky grew by 10.5% in India, as consumers continue to trade up in the category). The US and Japan posted 5% and 8% growth, respectively. The IWSR forecasts whisky to grow by 5.7% CAGR from 2018 to 2023, to almost 581m nine-litre cases. Also, continued interest in tequila and mezcal (especially in the US), and innovation in more premium variants and cocktails, drove the agave-based spirits category to 5.5% global growth in 2018 – and is expected to post 4% growth over the next five years (2018-2023 CAGR).

Mixed Drinks and Cider Grow

The mixed drinks category (which includes premixed cocktails, long drinks, and flavoured alcoholic beverages) grew 5% globally in 2018. By 2023, it is projected that more than 597m nine-litre cases of mixed drinks will be consumed across the world. The growth is backed by continued strong gains in ready-to-drink (RTD) cans in the US and Japan, the category’s two largest markets. In Japan, most RTDs are locally made and almost exclusive to Japan. Their popularity is partly due to the fact that they are relatively dry, which makes them more food-friendly and sessionable. In the US, the popularity of alcohol seltzers has been a tremendous engine for growth in the RTD market. In the cider category, as investment levels in those products continue to rise, almost 270m cases are expected by 2023, a 2.0% CAGR 2018-2023. Both of those categories (mixed drinks and cider) are taking share from beer as perceived accessibility increases (less bitter, easier to drink.)

Vodka, Liqueurs, and Cane Spirits are in Decline

Vodka lost volume in 2018 (-2.6%) as the market for lower-priced brands continued its decline in Russia and the Ukraine (two of the largest markets for this spirit). Higher-priced vodkas, however, showed a more positive trend last year. Nonetheless, the outlook for total vodka over the next five years remains sluggish as the category is forecasted at -1.7% CAGR 2018-2023. Also in decline is the flavoured spirits category (liqueurs), which dropped by -1.5% globally in 2018, and is expected to continue to slip in 2019 before rebounding slightly in 2020. Cane spirits (primarily Brazilian cachaça) was down -1.6% last year, and is forecasted to lose another 4.5m cases by 2023.

Beer Continued to Lose Volume in 2018, but is Expected to Rebound

Global beer declined -2.2% in 2018, impacted greatly from volume decreases in China (-13%). Other large markets such as the US and Brazil also fell (-1.6% and -2.3%, respectively), while Mexico and Germany saw growth (6.6% and 1%, respectively). The future outlook for beer, however, paints a more positive picture, as the category is expected to show a slight increase in 2019 and post a 0.7% CAGR 2018-2023.

Wine Volume Declines, but Value Increases

Wine, which had posted strong global growth in 2017, lost -1.6% in volume in 2018 as wine consumption declined in major markets such as China, Italy, France, Germany and Spain (the US market was flat). However, though consumers are drinking less wine, they’re increasingly drinking better – pushing wine value to increase. Globally, the retail value of wine is projected at $224.5bn by 2023, up from $215.8bn in 2018. The one bright spot in wine volume is the sparkling wine category, which is expected to show a five-year CAGR of 1.17% 2018-2023, driven in large part by prosecco.

Low- and No-Alcohol Products on the Rise

Low- and no-alcohol brands are showing significant growth in key markets as consumers increasingly seek better-for-you products, and explore ways to reduce their alcohol intake. Growth of no-alcohol beer is expected at 8.8%, and low-alcohol beer at 2.8%. No-alcohol still wine is forecasted at 13.5%, and low-alcohol still wine at 5.6%. Growth of no-alcohol mixed drinks is predicted at 8.6%. (Above figures are all CAGR 2018-2023.)

Top Ten Performing Global Markets, 2018-2023

A look at the world’s fastest-growing beverage alcohol markets shows an emergence across a variety of developing countries. A combination of growing legal-drinking-age populations and healthy economies is driving some of this growth, which is expected to continue over the next five years.


“Every year our analysts spend months traveling the world to speak with suppliers, wholesalers, retailers, and other beverage alcohol professionals to assess what is happening market by market in this fast-changing business,” says Mark Meek, the IWSR’s CEO. “The raw data we collect is enormously valuable, but equally important is what that data tells us in terms of trends, challenges, and opportunities facing the industry.”

Seagram’s Royal Stag launches a Limited-Edition Cricket World Cup Pack

Royal Stag, the official whisky partner of the ICC Cricket World Cup 2019, is truly making the cricket fever larger than ever with the launch of a new limited-edition Cricket World Cup pack.

The limited edition packaging has been conceptualised and designed by Ogilvy and is inspired by the actual ICC World Cup Trophy. The innovative packaging design represents elements from the sport of cricket along with iconic monuments from England & Wales. The pack truly embodies the spirit of cricket and has been launched just before the start of the ICC Cricket World Cup 2019 being held in England and Wales.

Commenting on the launch of new packaging, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “For Indian fans, The ICC Cricket World Cup 2019 goes beyond the boundaries of a regular sporting event. The passion, madness, thrill, excitement and love for the sport can be seen in every devoted cricket lover. Our long-standing association with cricket bolsters our relationship with consumers across the nation. By introducing a limited-edition Cricket World Cup pack, we are giving cricket lovers a world cup memorabilia to hold on to and together celebrate the spirit of cricket. Additionally, the on pack contest offers consumers a chance to watch the ICC Cricket World Cup Live in England & Wales.”

Speaking on the occasion, Kapil Arora, President, Ogilvy said, “Cricket and Royal Stag have been synonymous with one another for many years. However, when the brand decided to partner with the ICC Cricket World Cup, the world’s greatest festival of cricket – it deserved a special commemoration. The result is a limited-edition pack of Royal Stag that will give fans of the brand and cricket, an opportunity to collect a unique pack that celebrates and brings alive the spirit of the World Cup.”

Sparta – VSOP French brandy is the next need-to-have bottle for your home bar!

KALS Group, Southern India’s alcobev company announced the launch of Sparta – India’s most admired premium grape brandy.

Sparta is an authentic French VSOP brandy that has native elements of authentic French grapes from Cognac Region, which is matured to the tune of 3+ years.

The high-spirited growth of KALS

Deriving its name from ancient Greece – A city in the southern Peloponnese in Greece, capital of the department of Laconia; population 14,400 (est. 2009). It was a powerful city state in the 5th century BC, defeating its rival Athens in the Peloponnesian War to become the leading city of Greece, Sparta embodies the exceptional French style of making heritage and the expertise. Sparta is known for its winning spirit and Sparta of KALS is expected to be the curtain raiser for well-informed connoisseurs!

Sparta is made from carefully selected grapes from the best Indian vineyards which are then double distilled in small batches using traditional French alembic pot stills, to produce a liquor of exceptional smoothness and character.

Sparta is a modern take on a French classic using some of the best southern French grapes, copper pot stills for distillation, and French oak barrels for maturation, all under the direction of Master Distiller. The result is a very special blend with honey blended caramel notes of fresh fruit, vanilla, and a hint of the oak. The brandy can be enjoyed on the rocks or to add some flavour to a signature cocktail.

SPARTA- UNIQUE VALUE PROPOSITION

Sparta is the first authentic french-style brandy to be 100% made from grapes of Cognac region. Nothing else and nothing less then the timeless savoir faire of french double distillation making. since it uses grapes only from the best vineyards of France, Sparta is the first to reveal such an aromatic intensity. Unlike others, it relies on the time-honoured savoir faire of brandy making in small alembic copper pot stills. It is then aged in oak barrels and carefully blended by the cellar master. with its subtle gold colour, Sparta is the perfect harmony of mature and intense aromas. Discover its delicate notes of summer fruits and vanilla coming from the oak barrels. On the palate, its texture is as smooth as silk.

Enjoy it neat, on ice or with your favourite mixer.

Sparta is aged in small French oak barrels under the supervision of French Master Blender imparting a smooth and distinctive taste, exceptional aromas and a complex character of a cognac – style brandy with a long finish. Keeping up with the tradition of French Cognac making, the master blender has developed a unique recipe guaranteeing excellence in every drop.

Chairman & Managing Director Mr. Vasudevan S of KALS Group said, “With this launch KALS takes its aggressive step into the world of spirits with a superbly crafted high end offering. We are confident that Sparta will win accolades and significantly raise the bar for brandy making in India. Sparta is India‘s first handcrafted cognac derivative – style brandy for connoisseurs – from the House of KALS.”

Sparta comes in premium packaging and bottle design inspired from the Mid-19th century with a transparent gold labels that shines & scintillates to captivate the eyes of consumer- Sparta a style known as ‘standard fifth’ or ‘lettered brandy’ with embossing. Sparta will be available initially in three SKUs of 750 ml, 375 ml and 180 ml.

According to Uppiliappan G, CEO, KAL, Sparta is priced at `640 in the Tamil Nadu market. For KALs MGM Brandy is the closest in comparison. However, Sparta is rolled-out in all southern states and expected volumes will be 30,000 cases per month initially, says Uppiliappan.