Tag Archives: Premium Whisky

Godawan 100 adjudged ‘Single Malt Whisky of the Year’

Godawan 100, a Collector’s-Edition artisanal single malt, from Diageo India, was adjudged the ‘Single Malt Whisky of the Year’ at the 2024 London Spirits Competition. With 96 points, Godawan 100 topped the score charts in the single malt whisky category from across the world.

Godawan 100 boasts pronounced tropical notes, a lighter palate and a short finish. Its sweet palate reveals notes of caramel, charcoal, cinnamon, and anise, leading to a long, dry finish. Filip Stribrny, Judge, London Spirits Competition, explained “Godawan 100 is a very complex whisky, with rich flavours of dried fruits, sultanas, and dark chocolate. It also has a very balanced flavour profile with a dark, dry finish of oak.” 

As India’s first artisanal single malt whisky from Rajasthan, Godawan is pushing boundaries in whisky craftsmanship and this can be witnessed in the other expressions from the brand portfolio, Godawan01 rich and rounded and Godawan 02 fruit and spicebeing awarded gold medals at the London Spirits Competition 2024. 

“Judges loved the quality of producers from India in the 2024 edition of London Spirits Competition and among the brands, Godawan was the best-preferred brand where all the products from the brand got gold medals,” said Sid Patel, CEO of Beverage Trade Network, organiser of London Spirits Competition. 

These wins add to the Godawan’s record tally of 42 national and international accolades for its liquid innovation, packaging design, and marketing campaigns – establishing it as the most awarded Indian single malt in the recent times. In 2023, the whisky made India proud at the globally renowned Monde Selection Quality Awards in Brussels –securing a Grand Gold Medal for its 02 Fruit and Spice Expression and a Gold Medal for its01 Rich and Rounded expression. 

The whisky is slow-trickle distilled from locally sourced six-row barley, thereby extracting optimal sensory performance. Distilled in Alwar, Rajasthan, the liquid is matured at temperatures exceeding 100°F, resulting in a whisky with a rich and complex character. The arid climatic conditions observed in Godawan contribute to a heightened “Angel’s share” phenomenon, imparting an extraordinary flavour profile that enthralls the senses.  Godawan’s 01 rich and rounded expression offers notes of sultanas and dried fruits on the nose, and raisin, sultana, fig, and apricot on the palate. The finish ends with mature wood, caramel, and a butteriness like baklava. Godawan’s 02 Fruit and Spice expression has fruity aromas on the nose and a palate that boasts rich fruit and floral notes, along with vanilla, sweet ginger, and coconut. It leaves a lingering finish with a dash of spice and roasted coffee beans.

Radico Khaitan launches Spirit of Victory Pure Malt Whisky

Whisky is a tribute to the valour displayed by our Armed Forces during pivotal moments in history; company’s commits to contribute part of the revenue from every bottle to the welfare fund of the Indian Armed Forces.

Radico Khaitan Ltd. uncorked the Spirit of Victory, beginning with the Premium XXX Rum in 2017. In 2022 the Lemon Dash Rum was added to the flavoured white rum portfolio. Following these launches in the Rum category, the company has launched its latest Spirit of Victory 1999 Pure Malt Whisky.

Amar Sinha, COO, Radico Khaitan Ltd.

The Spirit of Victory whisky is a tribute to the valour displayed by our Armed Forces during pivotal moments in history. This special collection pays homage to the bravery and sacrifices made by our soldiers in the 1965, 1971, and the poignant Kargil War of 1999. What makes this launch special is the company’s commitment to contributing a part of the revenue from every bottle sold to the welfare fund of the Indian Armed Forces. At the helm of this spirited journey is Amar Sinha, the Chief Operating Officer of Radico Khaitan, steering the company beyond being a beverage provider.

The Spirit of Victory 1999 Pure Malt Whisky involves blending different single malts, sourced globally, and expertly mixed with Radico’s Indian single malt to create a drink that is not only outstanding, but carries deep meaning. The story of the such an endevour begins in 2017 with the launch of the 1965 Spirit of Victory Premium XXX Rum.

By 2022-23, it achieved a significant milestone by selling over 1 million cases, receiving Gold Quality Awards for six consecutive years (2018-2023) at the Global Monde Selection Awards. The Spirit of Victory Lemon Dash Rum, introduced in 2022, expanded the line, entering the flavoured white rum territory. Both variants have become favourites, marking the 7th brand of the company to achieve the million- case club in March 2023.

The company is looking at reaching into the hearts and minds of consumers. From the ‘1971 War Chronicles’ animated series to the ‘Battlefield Dossier’ series on the “Spirit of Victory” YouTube channel, these efforts aim to educate the younger generation about patriotism and preserve the inspiring stories of our armed forces.

With the alcohol industry leaning towards premiumisation, the success of the 1965 Spirit of Victory Rum positions Radico Khaitan at the forefront of the premium category, challenging stereotypes and reshaping the industry.