Tag Archives: Vodka Launch

Piccadily Launches Cashmir – A Small-Batch Luxury Vodka Made with Heritage Indian Wheat

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Piccadily, the makers of Indri single malt and Camikara rum have launched Cashmir, a small-batch luxury vodka crafted from heritage Indian winter wheat and glacial water from the Kashmir Valley.

The vodka is made using organic, non-GMO, and non-hybrid wheat and is distilled seven times to achieve a smooth and clean profile. The use of water sourced from Kashmir also enhances its purity and taste say the makers. The vodka draws inspiration from the region’s natural and cultural elements, including the saffron fields Dal Lake, and local craftsmanship. It reflects Piccadily’s continued effort to create premium Indian spirits rooted in provenance and quality.

The vodka is developed by Surrinder Kumar, Piccadily Master Blender and says that Cashmir is a personal tribute to Kashmir, designed to reflect its natural purity and heritage. Praveen Malviya, CEO (IMFL), added that the launch marks Piccadily’s entry into the vodka category as part of its growing premium portfolio.

KALS launches Asio Vodka

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With the vodka market on the upturn, KALS has launched their new Indian Made Vodka, Asio Vodka in the Tamil Nadu market. The vodka is triple distilled from a blend of different grains and filtered one time through seven columns of environmentally sustainable charcoal for a pure tasting smooth spirit.

The bottle is available in three sizes, that is the standard 750 ml, 375ml and the 180 ml. The ideology behind Asio was unique and KALS wanted to create something that provides a great experience to the consumer. In order to create that experience, they created a story that revolves around India. KALS states that no spirit brand truly embodies the spirit of India – and building this story right was their goal.

The company also hosted curated experiences for the consumers in small batches to sample the product. The taste and experience were then adapted to suit the consumer’s palate, whilst retaining the essence of the brand. KALS says that it has been receiving a great response so far. Currently Asio is available in the TN market and there are plans to make it available pan India soon.

The company is looking to develop more sustainable and lucrative brands moving forward. Together with the Brand Union they’ve embarked on a rebrand strategy to transform their products for the next generation of KALS fans. And the strategy with Asio is also similar to that of the other products, which is to ensure market penetration, increase sales of existing products or services on existing markets, and thus to increase our market share. This combined with market development, product development and diversification are part of the key growth strategies for Asio and KALS.