Author Archives: Janhavi Panani

IDAAYA Rum growing in stature

Karishma Manga Bedi, Founder and CEO, Those Good Distillerss talks about IDAAYA, the multi- award-winning Himalayan sipping rum from India’s artisanal spirits house, Those Good Distillerss. Those Good Distillerss, as the brand marks a significant milestone with its retail debut in Gurgaon.

IDAAYA is a small batch production rum that is made unhurriedly and uncompromisingly. Karishma Manga Bedi, “We use ancient Indian methodologies in our processes that is accompanied with the best-in-class Solera method to bottle our rum. The end result is a product that is highly nuanced and upon tasting is a true discovery.

The creation and launch of IDAAYA was an audacious move, one that created curiosity for it and aided a steady growth in Travel Retail especially when benchmarked against international brands. Repeat consumption has allowed us a small but growing base for loyal patrons for whom the exceptional quality of our spirit has strongly resonated.

Our vision at Those Good Distillerss, is to create speciality spirits, those that represent India or those that bring the best to India. Spirits that are crafted without compromise and are compelling in their story and taste. We create for joy and passion and are committed to deliver an elevated experience with IDAAYA and our new spirits that will be revealed in the near future.

At IDAAYA, we have taken the best of the age-old and new world techniques to create a rum that has exceptional character. During our research we found that the oldest reference to a drink made by fermenting and distilling a drink from sugar cane juice was done in India. Our ancient books, the Arthashastras make reference to this as a kind of Amlasidhu. Inspired by this, we are using two techniques to treat our casks, which is proprietary to IDAAYA, Lepam and Dhoopam. Historically, these were done to treat, disinfect and close gaps in the casks. Such treatments also allow the casks to take on distinct characteristics basis the ingredients used, which in this case are all indigenous to India. Additionally, we work with Sal wood casks for our Solera bottling which is indigenous to India and also grows at the base of the Himalayas.

From the onset, our vision has always been to build brands that elevate the spirits experience. IDAAYA has aimed to do just that by ensuring the use of ancient Indian philosophy and technique in how our liquid is treated, the beauty of our decanter like bottle with the Himalayas flutter across it, and the narrative for our brand which is proudly from India. This modern representation of India has to be taken the world stage where is sits right next to some of best brands from across the world. Today, there is an appreciation for a sensibility that is modern in context yet rooted in culture and I think the appeal for this is evident with the Indian and International Awards that the brand has been awarded in the year since its inception.

IDAAYA has also won many International prestigious awards, those that have been judged by Industry leaders and consumers alike including a Double Gold at the SIP Awards USA, Gold at International Spirits Challenge, The Rum and Cachaca Masters, Silver at The Asian Spirits Masters, London Spirits Competition and Bronze at The International Wines and Spirits Competition, World Rum Awards and San Francisco World Spirits Competition.

The brand is currently available across Travel Retail at Duty Free in New Delhi, Mumbai and Bangalore. In addition to this Haryana is the first state in India where IDAAYA is currently available. It will be available across key metros in 2026.

Amrut Expands Luxury Portfolio in North India with IGL Partnership

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Aiming to rank among the top three Indian single malt brands in Delhi, UP, and Uttarakhand
Targeting a 20% market share in these regions
Amrut looking for similar arrangement in North India

India’s premium spirits landscape is seeing a decisive push into the luxury segment, as Bengaluru-based Amrut Distilleries has rolled out an expanded portfolio of high-end Indian single malts across Delhi and Uttarakhand, with Uttar Pradesh next in line. The rollout is being executed through a strategic distribution and marketing partnership with India Glycols Ltd (IGL), one of the country’s largest extra neutral alcohol (ENA) producers.

The move marks Amrut and IGL’s transition from the premium category into the luxury malt space in key North Indian markets, targeting both high-value consumers and institutional buyers, while leveraging IGL’s financial strength, logistics, and market reach.

Explaining the rationale behind the move, the Executive Director of Amrut Distilleries, Thrivikram. G. Nikam said, “Prior to partnering with IGL, we were operating through a local distribution arrangement, with a strong focus on our premium portfolio. At that time, we were selectively present in the northern markets, primarily testing the waters with our higher-end offerings. However, following changes in the excise policy in Delhi we decided to discontinue operations and reassess our approach to the region. Now with IGL we have reintroduced our Luxury Malt brands.”

Asked about the incremental market-share Amrut expects from the arrangement, he said, “While we are not placing specific numbers at this stage, the re-entry with IGL has been encouraging. With a more structured and reliable arrangement now in place with IGL, we are confident of achieving a steady and sustainable growth trajectory in these markets.”

Leveraging IGL’s Operational Strength

On the partnership, Nikam mentioned that the biggest advantage is the alignment of values and long-term vision. “IGL is a respected and well-established organisation, and their market understanding, operational strength, and credibility complement Amrut’s philosophy of quality, integrity, and premium positioning. We see this as a long-term partnership built on mutual trust and shared goals with IGL. We look forward to strengthening our presence in the northern markets through this association with IGL.”

India Glycols operates ENA manufacturing facilities in Kashipur and other locations, supplying high-quality extra neutral alcohol to leading spirits brands across the country. ENA is transported from northern India to southern markets such as Karnataka due to its consistency and quality, despite the presence of local distilleries. Amrut sources ENA from India Glycols. IGL already supplies ENA for the production of nearly 2 lakh cases per month at its bottling facilities and has been producing premium alcohol for over 15 years. The company also owns brands such as Amazing Whisky, Amazing Vodka, and Zumba Limon, but had largely remained an upstream supplier before entering branded spirits in a bigger way.

Amrut open to Partnerships

To the question whether Amrut would be open for similar arrangements, Nikam confirmed “Yes, as part of our growth strategy, we remain open to partnering with strong, credible promoters in other regions as well. Our focus is to work with partners who share our values and have a deep understanding of their respective markets. This approach will guide our expansion into remaining states over time.”

Raju Vaziraney, President of IMFL at India Glycols said that recognising the challenge of launching new whisky labels in a market driven by heritage and credibility, IGL opted to partner with Amrut rather than create a new single malt brand from scratch.

New Launches: Capital, Double Cask and Exclusive Editions

Vaziraney mentioned that in Delhi, three luxury expressions have been rolled out. They are Amrut Fusion—the flagship, internationally awarded Indian single malt; Amrut Amalgam Double Cask—an upgraded and more refined version of Amalgam, featuring new premium magnetic packaging; and Amrut Exclusive Edition – Capital Edition—a city-specific luxury malt positioned among the highest-priced Indian single malts.

In Uttarakhand, four variants have been introduced Amrut Fusion; Amrut Amalgam Double Cask; Amrut Exclusive Edition – Silver Jubilee Edition, commemorating 25 years of the state’s formation; and Amrut Amalgam Peated, catering to consumers who prefer smoky malt profiles.

Uttar Pradesh is scheduled for launch within the next month, with three luxury variants already approved under the agreement.

Export-Grade Quality

To align with international benchmarks, Amrut has increased alcohol strength for these markets with Fusion and Amalgam: 44.1% ABV (up from the usual export 42.8%) and Exclusive Editions: 48% ABV. He reiterated that the same malt quality supplied to export markets is being offered domestically, reinforcing its premium and luxury positioning.

The partnership is targeting aggressive growth in North India. Amrut and IGL are aiming to rank among the top three Indian single malt brands in key markets such as Delhi, UP, and Uttarakhand, with a 20% market share target in these regions.

Pricing for the Exclusive Editions is expected to place them among the top three highest-priced Indian single malts, firmly positioning the range in the luxury category. Within Amrut’s internal classification, these expressions are being marketed as Luxury Malts, above its earlier premium offerings such as McIntosh by IGL.

Vaziraney added that for now, the expansion is limited to Delhi, Uttarakhand, and UP. Amrut already has established distributors in Haryana and Rajasthan and does not intend to disrupt existing partnerships. Further northern expansion will be evaluated based on performance in the current markets.

In Delhi and Uttarakhand, regulatory norms require the manufacturer to maintain depots. Accordingly, stocks are transferred to Amrut-owned depots, while IGL manages end-to-end commercial operations. The trademarks and brand stewardship remain with Amrut, ensuring global brand integrity. A key differentiator of the partnership is its 100% cash-and-carry distribution model, a rarity in India’s spirits trade. Under the arrangement, IGL purchases stocks upfront, often requiring over ₹1 crore per truckload, and assumes responsibility for sales, pricing strategy, promotions, and market execution.

With India’s single malt category continuing to grow rapidly both at home and abroad, the Amrut–IGL alliance signals a new phase of consolidation, premiumisation, and financial discipline in North India’s high-end spirits business.

Why India Matters to HiteJinro Now and How Monika Alcobev Fits into Jinro Soju’s Plan

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Soju’s easygoing character and food-friendly nature have carried it far beyond Korea; its growing following now finds new settings closer to home

HiteJinro Co., Ltd., the South Korean beverage major behind Jinro, the world’s highest-selling spirit brand, has initiated its India chapter through a partnership with Monika Alcobev Limited, entrusting the Indian company with import, distribution, and brand stewardship across key markets. The association reflects a considered entry into a complex and consumption-rich environment, shaped by evolving social rituals, culinary openness, and an increasingly cosmopolitan drinking public.

From HiteJinro’s perspective, India represents a market of exceptional consequence within its international outlook. “India is one of the world’s largest spirit-consuming nations and we see strong long-term potential for Jinro here,” said David, Export Manager at HiteJinro Co., Ltd., pointing to a convergence of scale and shifting taste structures. The country’s expanding hospitality sector and growing familiarity with international categories, he observed, have created conditions conducive to sustained category development.

**Kunal Patel, Managing Director of Monika Alcobev Limited**

That assessment finds resonance with Monika Alcobev’s reading of the domestic market. According to Kunal Patel, Managing Director of Monika Alcobev Limited, globalisation has made Indian consumers far more experimental and open to discovering new beverages. He attributes this change to increased travel, digital exposure, and the steady integration of international cuisines into everyday urban life, particularly among younger consumers.

Jinro arrives in India carrying substantial global authority. In 2024, the brand recorded sales of approximately 96.8 million cases worldwide, retaining its position as the world’s number one spirit for over two decades. For HiteJinro, this scale reflects entrenched consumption habits across more than 80 countries. Beyond its home market, China stands as Jinro’s largest international base, followed by Japan, Southeast Asia, and North America. Europe, including the UK, has increasingly contributed to growth. “That consistency stems from familiarity and trust built across generations of consumers,” David remarked, describing Jinro as an established presence within routine social occasions across diverse geographies.

Patel notes that comparable cultural signals have begun to surface locally. Korean cuisine, he said, has moved decisively into the mainstream, finding acceptance across metropolitan dining circuits. He observes that drinking preferences are increasingly aligned with lighter, lower-ABV spirits suited to extended meals and shared gatherings.

These shifts have informed how Jinro will be introduced to Indian consumers. “Soju lends itself to a wide spectrum of occasions,” David explained. “Its consumption spans informal social settings, food-led environments, and uncomplicated mixed serves.” This adaptability, he added, has supported Jinro’s international expansion and remains central to its market strategy.

Monika Alcobev’s execution plan centres on translating that versatility into recognisable Indian contexts. Patel describes an approach grounded in reassurance and continuity. Trial emerges through visibility and education in relevant venues. Repeat follows when access and experience remain dependable.”

Internationally, Jinro’s recent growth has been driven largely by consumers in the 25–35 age group, with increasing interest from early Gen Z. HiteJinro acknowledges that this demographic profile has influenced its communication framework. “Our engagement prioritises lifestyle, food pairing, and social interaction,” David said, rather than traditional spirits narratives.

That orientation aligns closely with Monika Alcobev’s on-trade focus. Modern Asian restaurants, Korean dining formats, izakayas, and cocktail-forward bars will be instrumental in early adoption. It expects markets such as Delhi NCR, Mumbai, Bengaluru, Hyderabad, and Goa to establish the initial pace, supported by established hospitality ecosystems and premium retail infrastructure.

The Indian portfolio will feature Jinro’s flagship Chamisul Fresh alongside flavoured variants including Green Grape, Plum, Strawberry, and Peach. “Classic expressions continue to anchor our global volumes,” David said, while acknowledging the role flavoured variants play in attracting new consumers across international markets. Patel added that the flavour range offers familiarity for first-time Indian drinkers while supporting repeated consumption across occasions.

HiteJinro places particular emphasis on the influence of the on-trade during the early stages of market development. “For many consumers, their first interaction with soju will take place at a bar or restaurant,” David said. Bartender understanding and recommendation, he explained, carry considerable influence in shaping familiarity and confidence.

That view is echoed by Monika Alcobev. Bartenders act as the first interpreters of the category. When they understand production methods, cultural context, and contemporary serve formats, the category finds firmer footing within everyday drinking behaviour.

HiteJinro evaluates progress in new markets through phased benchmarks. “The initial 12 months focus on distribution reach and trial,” David said. “Between months 12 and 24, repeat consumption becomes the clearest indicator of sustained adoption.” Cultural engagement and consistent on-trade presence will guide subsequent expansion.

Patel shares that long-term perspective. Success, he said, will be evident when Jinro becomes a familiar and trusted presence across bars, restaurants, and retail, supported by disciplined execution and steady consumer demand.

Medusa Enters Draught Segment, Targets On-Trade Growth in Delhi

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Medusa Beverages has launched its draught beer offering in Delhi, expanding its presence in the on-trade and HORECA segment as the brand looks to strengthen consumer engagement in pubs and bars.

The rollout arrives amid growing demand for social and experience-led drinking formats in urban markets, where draught beer continues to attract younger consumers and nightlife audiences. Delhi remains Medusa’s largest market, contributing nearly 5.4 lakh cases and more than 10% market share in FY25, according to company data.

The company said the new offering focuses on improving pour consistency and freshness at the point of consumption. The draught system will use Lindr ‘Naked’ taps imported from the Czech Republic, known for beer dispensing technology designed to maintain optimal serving temperature and smooth texture.

“Draught beer allows us to enhance how consumers engage with Medusa in social spaces,” said Avneet Singh, Founder and CEO of Medusa Beverages. He added that the move also supports stronger partnerships with pubs and bars while maintaining quality control at serving points.

The draught beer will initially be introduced across select hotels, restaurants, cafés, pubs and bars in Delhi, with expansion planned across 50 outlets in the coming months. The launch aligns with the brand’s strategy of building experiential consumption platforms across high-footfall hospitality venues.

The draught format will feature Medusa AIR, the company’s mid-strength beer with 4.5% alcohol content. Positioned as a lighter beer suited to extended social consumption, the variant is intended to support longer drinking occasions while maintaining flavour balance.

Maharashtra signs ₹500-Crore Investment MoU with Carlsberg at Davos

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Maharashtra has secured a ₹500-crore investment commitment from global brewing major Carlsberg, reinforcing the state’s appeal as a key destination for foreign investment in the food and agro-processing sector.

The Memorandum of Understanding (MoU) was exchanged at the World Economic Forum (WEF) Annual Meeting in Davos in the presence of Maharashtra Chief Minister Devendra Fadnavis and Carlsberg CEO Jacob Aarup-Andersen.

Under the agreement, Carlsberg will invest ₹500 crore in Maharashtra, a move expected to generate approximately 750 new jobs. The investment will be directed towards sustainable, long-term projects aligned with the state’s industrial and agricultural development priorities.

State officials said the partnership underscores Maharashtra’s growing attractiveness for global investors, particularly in value-added agro and food-based industries. The project is also in line with the state government’s broader agenda of driving employment generation, promoting sustainability, and accelerating industrial growth.

The Carlsberg MoU adds momentum to Maharashtra’s investment outreach at Davos. On the first day of the WEF, the state signed 19 investment MoUs collectively valued at ₹14.5 lakh crore. These proposed investments span sectors including green energy, food processing, steel manufacturing, IT-ITES, data centres, electric vehicles and automobiles, shipbuilding, and digital infrastructure.

According to a government press release, the cumulative investments are expected to generate nearly 15 lakh job opportunities across Maharashtra.

Tuborg unveils Bold New Visual Identity

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As part of Carlsberg Group’s focus on driving consumer relevance and distinctiveness across its global beer portfolio, Tuborg is stepping into a new era. The brand launched new identity: a bold, dynamic design system that amplifies the brand’s energy and modernity while staying true to its iconic roots.

The new visual identity enables the Tuborg to win in key markets, drive premiumization, and capture the attention of younger, experience-driven consumers. It’s a powerful lever to reinforce Tuborg’s position as a leading international beer brand and unlock new opportunities across channels and occasions.

Tuborg has always been synonymous with music, creativity, and vibrant social experiences. This evolution takes that spirit to the next level. The new identity introduces a cleaner, more contemporary look with striking typography, simplified structures, and a refreshed colour palette that radiates confidence and optimism.

“Tuborg has always been about more than beer, it’s about creating moments that matter,” said Anna Katrine Drumm-Hakim, Global Brand Director for Tuborg.

“Our new Brand Identity reflects that ambition. It’s fresh, modern, and designed to resonate with consumers who seek individuality and excitement. This is a big step in strengthening Tuborg’s global presence and relevance.”

The rollout will take place throughout 2026, starting with priority markets in Asia and Europe, followed by global implementation across the year. Consumers will soon experience Tuborg’s new look in-store, online, and at events.

United Spirits Growth Driven by Strategic Focus on Premiumisation

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Consolidated net sales value of Rs. 3,694 crore in third quarter
For the nine months, profit after tax stood at Rs. 1,259 crore, up 13.7%

United Spirits Ltd. reported a resilient performance for the third quarter and nine months ended 31 December 2025, navigating policy headwinds in key markets while sustaining growth momentum through premiumisation and portfolio strength.

The Diageo-controlled company posted consolidated net sales value (NSV) of Rs. 3,694 crore in Q3FY26, marking a year-on-year growth of 7.6%, while nine-month consolidated NSV stood at Rs. 9,888 crore, up 9.4%. The performance was largely driven by the standalone business, which continued to benefit from strong traction in the Prestige & Above (P&A) segment and improving product mix.

Sharp Uptick in Profitability

Consolidated EBITDA for the quarter rose 5.5% year-on-year to Rs. 599 crore, with EBITDA for the nine-month period reaching Rs. 1,903 crore, reflecting a growth of 6.7%. Excluding a one-off indirect tax item impact of Rs. 40 crore recorded in the first quarter of FY26, underlying EBITDA for the nine months was higher at Rs. 1,943 crore, translating into a stronger growth of 9.0%. Profitability showed a sharp uptick, with consolidated profit after tax for Q3FY26 rising 24.7% year-on-year to Rs. 418 crore, while nine-month PAT increased 11.9% to Rs. 1,299 crore.

On a standalone basis, United Spirits reported Q3FY26 NSV of Rs. 3,683 crore, up 7.3% year-on-year, and nine-month NSV of Rs. 9,402 crore, reflecting a growth of 9.0%. Growth was driven by the company’s strategic focus on premiumisation, with the Prestige & Above segment recording NSV growth of 8.2% in the quarter and 9.8% over the nine-month period. The performance of the higher-end portfolio helped offset the impact of regulatory and policy-led disruptions in Maharashtra, as well as the lapping of a one-time retail pipeline fill in Andhra Pradesh in the prior-year quarter. The Popular segment, however, declined 4.6% in Q3FY26, largely due to the Maharashtra impact, though it returned to growth over the nine-month period with a 4.7% increase in NSV.

Margin expansion remained a key highlight during the period, supported by favourable mix, pricing actions and productivity initiatives. Standalone gross profit for Q3FY26 grew 12.6% year-on-year, with gross margin expanding by 219 basis points to 46.9%. For the nine months, reported gross margin stood at 46.2%, while underlying gross margin, excluding the one-off tax impact, expanded 179 basis points over the previous year. The company attributed this improvement to sustained revenue growth management interventions, headline pricing flow-through, continuous productivity gains and a relatively stable commodity basket, barring bulk scotch.

Advertising and promotion (A&P) investments remained elevated as United Spirits continued to back its key trademarks. The A&P reinvestment rate stood at 14.0% of net sales in Q3FY26, reflecting higher investments behind the top-end of the portfolio, while the nine-month reinvestment rate moderated to 10.6% on a focused and disciplined allocation strategy. As a result of higher A&P spends during the quarter, standalone EBITDA margin for Q3FY26 came in at 16.8%, contracting 35 basis points year-on-year, even as EBITDA rose 5.1% to `618 crore. For the nine-month period, reported EBITDA grew 9.8% to Rs. 1,705 crore, with underlying EBITDA growth accelerating to 12.4% and underlying EBITDA margin expanding to 18.6%.

Profitability at the standalone level remained robust, with Q3FY26 profit after tax rising 11.8% year-on-year to Rs. 529 crore, translating into a net profit margin of 14.4%. For the nine months, PAT stood at Rs. 1,259 crore, up 13.7%, with a net margin of 13.4%. Interest costs for the quarter declined 5.0% year-on-year to Rs. 19 crore, while nine-month interest expense was higher at Rs. 89 crore due to the one-off tax-related interest component, with underlying interest costs trending lower.

Commenting on the performance, Praveen Someshwar, CEO and Managing Director of United Spirits Ltd., said the company delivered a resilient quarter despite policy headwinds in one of its most salient markets, adding that strong momentum in the rest of India and at the top end of the portfolio positions the business well for sustainable long-term growth. Reflecting confidence in cash flows and balance sheet strength, the Board of Directors also approved an interim dividend of Rs. 6.0 per share, underscoring United Spirits’ commitment to shareholder returns even as it continues to invest in brand building and execution capabilities.

Uttar Pradesh Drafting New Excise Policy

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The Uttar Pradesh government is drafting a new Excise Policy 2026-27 to accelerate industrial investment in the state and strengthen revenue resources, according to reports. The government plans to encourage setting up of new distilleries in the state and is looking at companies which can export too.

The Uttar Pradesh government is keen on expanding investments into the state and is working on creating a conducive investment climate. The government said that favourable policies for distillery plants will not only lead to an increase in revenue, but also create employment opportunities at the local level. Establishment of new distillery units in the state will be made simpler and more attractive, and deliberations are underway to make the licensing process more transparent and time-bound, rationalise the fee structure, and provide ease in necessary approvals, the statement said.

Uttar Pradesh government is keen on establishing the state as a major hub for the distillery industry which in turn, it believes, will boost investor confidence in the state. Besides, the expansion of the distillery industry is expected to create thousands of direct and indirect employment opportunities, it said.

Rita Greenwood of William Grant & Sons assumes Chair of the Scotch Whisky Association Council

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The Scotch Whisky Association (SWA) has announced the appointment of Rita Greenwood, Chief Investment Officer at William Grant & Sons, as the new Chair of the SWA Council. The Chair, appointed for a two-year term, leads the Association’s Council of 16 representatives from member companies, which plays a central role in shaping the strategic direction and policy priorities of the Scotch whisky industry.

Rita has been a member of the William Grant & Sons Executive Board since 2017, with 23 years’ experience within the Scotch whisky industry. Her appointment comes at a pivotal time for the Scotch whisky sector, as the industry navigates global trade pressures, tariff uncertainty, regulatory change, and the accelerating transition to a more sustainable operating model.

William Grant & Sons succeeds Chivas Brothers as Chair of the SWA Council. Rita becomes the 24th Chair, and first female Chair in the Association’s 114-year history.

Welcoming the appointment, Mark Kent, Chief Executive of the SWA, said, “Rita’s expertise in commercial excellence and strategy will be crucial as we navigate a challenging period for the Scotch whisky industry.

“Scotch whisky is being significantly impacted by multiple headwinds both here at home and in our global markets, but the industry is focused on overcoming these challenges and delivering long-term sustainable growth.

“The work of the SWA Council is vitally important to ensure Scotch whisky is best placed to make the most of future opportunities. Rita’s experience, passion, and deep understanding of the Scotch whisky sector will help to drive forward the important work before us, ensuring the industry reaches 2030 in a position of strength. We very much look forward to working with her.”

Rita Greenwood said, “I am proud to take on the role of Chair at such an important moment for the Scotch whisky industry. The SWA is vital in representing our collective interests, in championing the sector as we face immediate challenges and unlocking long-term growth opportunities.

“Scotch whisky has a remarkable global reputation and makes a significant economic contribution, but members face a challenging global market at present, so, it is more important than ever that we continue to raise its profile.

“I am committed to ensuring a sustainable future for Scotch whisky and am looking forward to working with Council colleagues and the SWA team to help ensure the industry continues to thrive in the years ahead.”

Tunes & Toniq Shakes Up Gurgaon with a One-Night-Only Immersive Cocktail Experience

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Get ready to pour, taste and move. Tunes & Toniq by Ambrosia is an exclusive, ticketed cocktail experience set to take over Le Meridien Hotel, Gurgaon on 7th March 2026, from 5 PM onwards, promising an unforgettable evening of crafted cocktails, curated flavours, and electrifying music.

Designed for cocktail lovers and experiential seekers alike, Tunes & Toniq brings together the city’s finest bartenders, celebrated alcobev brands, and an immersive soundscape under one roof. The event invites guests to explore a vibrant world of flavours through curated tasting samples, innovative new concoctions, and reimagined classics, all in a high-energy, social setting.

From expertly curated drinks to interactive sessions with industry experts, the experience goes beyond just sipping cocktails. Guests will have the opportunity to engage with master mixologists, discover the stories behind iconic blends, and gain insider tips through a dedicated Cocktail Masterclass.

Adding to the sensory journey is a thoughtfully curated Food Pairing Experience curated by Le Meridien, where dishes are crafted to complement, contrast and elevate the flavours in every glass. As the evening progresses, live music and DJ sets take centre stage, creating a dynamic atmosphere that keeps the energy flowing well into the night.

Attendees can also look forward to winning exclusive brand merchandise and curated goodies, adding an extra layer of excitement to the experience.

Whether you’re a seasoned cocktail enthusiast or simply looking for a high-energy night out, Tunes & Toniq promises a sensory celebration of taste, sound, and social connection — available exclusively via District by Zomato.

The evening is brought to you by Ambrosia magazine with a heritage and legacy of 30 years in the industry.

Event Details:
Date: 7th March, 2026
Time: 5 PM onwards
Venue: Le Meridien Hotel, Gurgaon
Click to Book Your Tickets