Yearly Archives: 2025

Alcobrew Distilleries Files DRHP with Sebi for ₹600-Crore IPO

  • Founder to offload 18 million shares in OFS
  • Fresh issue proceeds earmarked for expansion and repayment/prepayment of borrowings

With its registered office at New Delhi- Alcobrew Distilleries India Ltd, the maker of whisky brands such as White & Blue and Golfer’s Shot, has filed its draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (Sebi) for a proposed initial public offering (IPO).
The IPO consists of a fresh issue of equity shares aggregating ₹258.26 crore and an offer for sale (OFS) of up to 18 million shares by promoter Romesh Pandita, the founder and chairman of the company. The equity shares carry a face value of ₹10 each. Other promoters include Veena Pandita and the Romesh Pandita Family Trust.
According to the DRHP, Alcobrew plans to utilise the net proceeds from the fresh issue for business expansion, Repayment/prepayment of borrowings, and general corporate purposes. As per regulatory guidelines, 50% of the issue will be reserved for qualified institutional buyers (QIBs), 15% for non-institutional investors (NIIs), and 35% for retail investors.
Founded in 2002, Alcobrew Distilleries was converted into a public limited company in 2022. The Company manufactures, markets, and sells a wide range of alcoholic beverages, including whisky, vodka, and rum. Its brand portfolio spans premium and mass-market offerings such as Golden circle, Golfer’s Shot (premium whisky), White & Blue (blended whisky), White Hills (regular whisky), and One More (vodka).
The company operates manufacturing units in Solan (Himachal Pradesh) and Dera Bassi (Punjab) with integrated distillation and bottling facilities. It has also built a robust distribution network supported by contract manufacturing arrangements, giving it a strong pan-India presence.
In addition to domestic operations, Alcobrew has been expanding its global footprint. The company currently exports to countries across Africa, Asia, and the Middle East,. It continues to scout new overseas markets to strengthen its position among India’s emerging liquor exporters.
On the financial front, Alcobrew reported consolidated revenue of ₹1,615.01 crore in FY25, compared to ₹1,640.11 crore in FY24 and ₹1,216.87 crore in FY23. Its profit after tax (PAT) rose to ₹69.45 crore in FY25, up from ₹62.55 crore in FY24 and ₹52.30 crore in FY23.
India’s alcoholic beverages market has been witnessing strong growth, fuelled by rising disposable incomes, premiumisation, and evolving consumer tastes. Industry experts believe Alcobrew’s diverse brand portfolio, integrated operations, and growing international presence position it well to tap this demand.
Motilal Oswal Investment Advisors is the book-running lead manager to the issue, while KFin Technologies will act as the registrar.

DEWAR’S Launches ‘Here’s to the Story’ Campaign with Bar Swap Experience

If you’ve been following Ambrosia then you would know that Bar Swap’s are a new trend in the country.

And DEWAR’S in its new campaign is banking on that. Their new initiative Here’s to the Story, opens with a unique Bar Swap between SOKA in Bengaluru and LAIR in Gurugram, where two mixologists from SOKA will bring their signature cocktails to Delhi for a one-night takeover.

The campaign will run under the larger umbrella of DEWAR’S Discoveries, a series of activations designed to encourage exploration through flavour, storytelling, and shared experiences. Each event will highlight regional nuances in cocktails, food, and culture, creating opportunities for audiences to engage with Scotch in fresh contexts.

Actor Randeep Hooda has also joined the campaign, bringing his perspective on discovery and storytelling. From flavours rooted in India to experiences abroad, his collaboration highlights the cultural and sensory layers the campaign aims to explore.

Over the coming months, the Bar Swap format and other activations will travel to key cities including Mumbai, Bengaluru, and Kolkata, each edition introducing local elements and new interpretations of Scotch.

So keep an eye out for the dates for these curated experiences. 

Cashmir Vodka Review | Piccadilly’s Winter Wheat Vodka

Piccadilly Distilleries has now entered the vodka segment with Cashmir Craft Vodka. This premium small-batch vodka takes inspiration from Kashmir and sets itself apart with its unique base ingredient—Sona Moti Wheat, also known as the Golden Pearl.

Price & Availability
Cashmir Vodka is priced at ₹1,800 in Goa for a 750 ml bottle, with an ABV of 42.8%. It is currently available across Rajasthan, Maharashtra, Himachal Pradesh, Uttarakhand, Delhi, Daman, and Uttar Pradesh. 

How It’s Made
Sona Moti Wheat, used in Cashmir Vodka, is believed to have been rediscovered after nearly 2,000 years. With its rich golden grains, this wheat has deep roots in Indian culinary heritage. Piccadilly revived it by cultivating and replanting over 200 acres, a process that took six years – post acquiring a handful of grains from a farmer based in Punjab. 

Produced in small batches, Cashmir Vodka uses pristine water from Kashmir. The spirit undergoes seven rounds of distillation followed by five stages of activated carbon filtering for purity and smoothness. To further refine the liquid, it is polished with mango wood charcoal to remove bitterness, and finally filtered through platinum, gold, and silver—giving it a silky and refined texture.

The vodka is curated by Master Blender Surrinder Kumar (the mind behind Indri-Trini and Camikara), the vodka is positioned as a premium contender in its category.

Packaging
In contrast to the often flashy vodka segment, Cashmir opts for elegance and subtlety. The label features a holographic window that, when viewed through, reveals a snow-capped mountain. Iconic Kashmiri motifs—flora, fauna, and even the Shikara—adorn the design in a soft golden hue.

The bottle also states clearly that this vodka is non-hybrid, 100% vegan, and contains no added sugar, making it transparent and consumer-conscious.

Nosing

  • Clean and neutral nose
  • Gentle grain sweetness from wheat
  • Soft minerality

Tasting

  • Smooth, elegant mouthfeel
  • Subtle Vanilla sweetness with spicy bite and crisp dryness
  • Refined texture 
  • Long, Medium finish with a silky character

Conclusion
So how is Cashmir Vodka? 

At a price point of ₹1,800 – it competes with imported vodka brands while offering something distinctly Indian. Its story—the revival of Sona Moti Wheat, gives it authenticity and depth and for vodka lovers – it’s a spirit that can be tried once for sure.

Laphroaig Single Malt and Willem Dafoe Partner in Global Campaign

Laphroaig Islay single malt, has announced its global partnership with actor, Willem Dafoe. The first of its kind in the distillery’s history, the campaign includes a short film titled ‘The Taste’, global advertising, a bespoke cocktail creation and tease of a limited-edition whisky. 

The collaboration marks the latest instalment in the brand’s ‘Unphorgettable’ campaign, which was launched in 2024 and celebrates the unmistakable flavour of this whisky.

The Taste’ brings to life Dafoe’s search to define Laphroaig’s taste —something he can’t quite put his finger on. It draws inspiration from components in Dafoe’s life and his thirst for immersing himself to get a taste of experiences, including the attempt, as a child, to get a sense of flying to space by remaining in a wardrobe for two days. With this individual and curious style, Dafoe seeks the words to describe the bold single malt, and recites humorous descriptions submitted by some of the whisky’s biggest fans —Friends of Laphroaig.

The film and full campaign will be shared globally across channels, with a focus on digital and paid social. This will be reinforced with out of home, print, PR and in-store promotions in key markets, including the US, UK, Germany, Austria, Belgium, Japan, Australia and Global Travel Retail.

Chris Richardson, Managing Director of Suntory Global Spirits, Scotch and Irish, said, “Willem Dafoe is bold, curious, and impossible to define, much like Laphroaig itself. His uncompromising dedication to craft mirrors our own approach to whisky making. He is the ideal partner to bring to life the intense, unmistakable, and truly ‘unphorgettable’ flavour of Laphroaig, and to celebrate those around the world with character as distinctive as his.”

Speaking on the inspiration behind the film, Dafoe said, “The first time I ever travelled overseas, I went to Scotland. I was a kid, and the first thing I thought when my feet touched down on the ground was, something feels familiar here. I feel at home. The land spoke to me, and it must be genetic because my grandmother was from Glasgow. ‘The Taste’ depicts that sort of familiarity that’s found when exploring Laphroaig. It’s the flavours and how they come together.”

Laphroaig has also enlisted award-winning mixologist, Meaghan Dorman, to create a cocktail, named ‘The Other Island’. It blends Laphroaig 10-Year-Old, fresh pineapple, lemon, spiced cinnamon syrup and Amaro Ciociaro, with a touch of prosecco, to create a smoky, tropical and gently spiced spritz, balancing Laphroaig’s familiar character with layered flavours. The cocktail will be available first to guests at The Barley Mow pub in Mayfair, London, being renamed ‘The Barley Dafoe’ for campaign launch, before appearing on menus in additional select bars worldwide.

This Dafoe partnership will also extend to a limited-edition product collaboration, set for release in 2026. Together with Sarah Dowling, Senior Whisky Maker for Laphroaig, Dafoe has developed a limited-edition, that is quietly maturing, steeped in the peat, smoke, salt and the surprising sweetness that infuses all Laphroaig whiskies.  

Moët Hennessy India Appoints Siddharth Suri as Managing Director

Moët Hennessy India has appointed Siddharth Suri as its Managing Director for India. The appointment comes at time when Moët Hennessy India is looking at its journey to accelerates its growth ambitions and strengthens its leadership in the country’s rapidly evolving luxury wines and spirits market.

In his new role, Siddharth will be in-charge of the company’s portfolio in India, which includes Dom Pérignon, Moët & Chandon, Veuve Clicquot, Hennessy, Glenmorangie, Belvedere, Chandon and Volcan. He will be responsible for shaping the company’s long-term growth strategy, driving consumer-centric innovation, and deepening the cultural resonance of Moët Hennessy’s brands with India’s new generation of luxury consumers, whilst building on the company’s legacy of excellence and innovation. Siddharth has worked with Moët Hennessy India earlier as the Sales Director for India and South Asia (Domestic and Travel Retail). 

Speaking on the new leadership appointment Anne Claire Delamarre, President, Asia Pacific, shared, “India is a market of immense potential, with a new generation of consumers embracing luxury, craftsmanship, and global experiences in unique ways. We are deeply committed to continuously expanding our presence here, and Siddharth’s appointment reflects that ambition. His strong leadership, proven track record, and deep understanding of both Moët Hennessy and the Indian consumer landscape make him ideally placed to lead our next phase of growth in this exciting market.”

Speaking on his appointment, Siddharth Suri said, “It is an honour to return to Moët Hennessy India at such an exciting inflection point. India is one of the most dynamic luxury markets in the world today, and I look forward to leading the transformation of the company into its next chapter of growth. By building stronger consumer engagement, customer connections, fostering innovation, and driving sustainable business practices, we will continue to set new benchmarks for Moët Hennessy in India.”

With over 24 years of extensive experience in the FMCG and Wines & Spirits industries, Siddharth brings proven expertise in business transformation, market development, and scaling high-performing teams across domestic, travel retail, and international markets. He has held senior leadership roles at PepsiCo, Pernod Ricard, Moët Hennessy, Diageo, and most recently The Coca-Cola Company (HCCB), where he pioneered the Ready-to-Drink (RTD) alcoholic beverages category in India, shaping an entirely new consumer segment.

Gifting Luxury Wine & Spirits, A New Trend

The culture of gifting in Southeast Asia is evolving, and luxury wines and spirits are at the centre of this trend. Once seen mainly as status symbols, premium bottles are now chosen for their stories, craftsmanship, and cultural resonance. From Singapore to Vietnam, gifting is growing, driven by changing preferences, digital commerce, and premiumisation of F&B.

Affluent consumers are moving beyond imported classics to gifts that reflect local identity. Artisanal spirits such as Bali’s Iwak Arumery, Singapore’s Tanglin Gin, and Thailand’s Chalong Bay Rum showcase heritage-driven narratives through indigenous ingredients and traditional techniques. Similarly, the Philippines’ Don Papa rum draws on folklore and history to create an emotional bond.

Experiences Over Bottles

Packaging and presentation are increasingly as important as the liquid. Limited-edition bottles, collectible sets, and artistic collaborations elevate gifting, while immersive experiences with personalised labels and glassware turn a bottle into a celebration.

Festivals and milestones further drive demand. From Songkran in Thailand to Mid-Autumn Festival in Vietnam and weddings in Indonesia, luxury alcohol has become a prestigious part of celebrations. Corporate gifting, anniversaries, and personal milestones continue to be in vogue, often with bespoke sets.

E-commerce is fuelling the trend, offering curated packs, same-day delivery, and customisation such as engraved labels. The unboxing experience is now part of the value proposition, making online platforms vital for reaching affluent consumers in Singapore, Bangkok, Ho Chi Minh City, and Manila.

Sustainability Meets Premiumisation

Wealthier consumers are increasingly conscious of environmental and ethical practices. Eco-friendly packaging, sustainable sourcing, and transparent production are shaping gifting choices, blending luxury with conscience.

The luxury wine and spirits segment is poised for strong growth. Singapore continues to position itself as a regional hub, while Vietnam and Thailand are emerging as high-potential markets with expanding fine dining cultures. Even in traditionally conservative markets like Indonesia and Malaysia, discreet but premium gifting is gaining ground among urban elites.

Luxury gifting is no longer just about indulgence—it is about culture, story, and experience. With digital platforms enhancing accessibility, heritage brands adding authenticity, and sustainability guiding decisions, the future of gifting in Southeast Asia is premium, personalised, and meaningful.


Singapore: A Regional Hub for Premium Gifting
As Southeast Asia’s financial hub, Singapore leads the luxury wine and spirits market with a strong corporate gifting culture. Premium wines, rare whiskies, and collectible editions dominate, particularly during Lunar New Year. With advanced e-commerce and duty-free at Changi, personalisation and curated sets are driving demand. Prestige brands like Dom Pérignon, Hennessy, Macallan, and Glenfiddich are go-to gifting staples.

Thailand: Tradition Meets Celebration
Thailand’s festive calendar, especially Songkran and year-end corporate occasions, drives gifting. Rum and whisky lead, with Johnnie Walker Blue Label and Moët & Chandon popular among elites. Local craft spirit Chalong Bay rum adds authenticity and cultural depth.

Vietnam: Emerging Fine Wine Market
Vietnam is one of Asia’s fastest-growing wine markets, with Tet as the peak gifting season. French wines, especially Bordeaux and Burgundy, symbolise prestige, while Martell, Rémy Martin, and fine Cognacs remain staples. Younger professionals are also embracing alternatives like Don Papa rum for its storytelling appeal.

Indonesia & Malaysia: Discreet but Growing
In stricter markets, luxury gifting is discreet but aspirational. Weddings, corporate milestones, and private parties feature Johnnie Walker Blue, Royal Salute, Chivas Regal 25, and Macallan Rare Cask, often gifted in bespoke or limited editions.

With cultural collaborations, limited editions, and experiential packaging, luxury wines and spirits continue to shape Southeast Asia’s gifting culture—premium, personal, and meaningful.

Eleven Years in the Barrel, One Landmark Release: Indri Founder’s Reserve

At 689 by The Quorum in Gurugram, whisky enthusiasts gathered for an evening with Jim Murray, author of the Whisky Bible. On the table were two rare releases from Indri: the Founder’s Reserve 11-Year-Old Single Malt and Agneya, both already acclaimed despite limited numbers.

Jim Murray, author of the Whisky Bible

Murray immediately challenged habits. “How many of you add ice?” he asked. A few hands lifted. “Don’t,” he cautioned, explaining that ice dulls aromas and leaves bitterness. Even water, he argued, reduces whisky below strength.

He then guided the audience step by step: warm the glass in your hand, trap aromas until condensation appears, breathe gently from the rim, and never rush the first sip. “Only the second mouthful speaks,” he said, urging guests to chew the spirit, part their lips, and notice how flavours unfold. Balance, he stressed, was key—fruit against oak, sweetness against spice. “A whisky like this deserves an hour.”

The Blender’s Craft

Surrinder Kumar, Master Blender at Piccadily Agro Industries Ltd.

While Murray led the masterclass, the whisky itself reflected the work of Surrinder Kumar, Master Blender at Piccadily Agro Industries Ltd. In a private interaction with Ambrosia, Kumar spoke about creating the Founder’s Reserve 11-Year-Old.

“We worked with six-row barley for a robust spirit,” he said. “Ex-red wine casks from Bordeaux added dried fruits, berries, spice, and tannins.” With nearly 1,500 barrels to choose from, Kumar blended fruity, spicy, and chocolate-led profiles into one balanced expression. “I want first-time tasters to sense that harmony—red fruits, oak, chocolate, vanilla, spice—distinct yet tied together.”

Recognition and Release

The Founder’s Reserve 11-Year-Old is bottled at 50% ABV for India and 58.5% for export. Its profile moves from dark fruits and spice to vanilla, chocolate, and a wine-driven finish.

The release honours Pt. Kidar Nath Sharma, founder of the Piccadily Group, and has earned global recognition: Gold at San Francisco, Platinum in Las Vegas (98 points), eighth at the International Whisky Competition, and medals in New York, Whiskies of the World, and IWSC.

Only 1,100 bottles exist, split between India and select global markets—a rare expression of Indian terroir and craftsmanship.

Scotch Whisky industry seeks Budget lifeline as over 1,000 jobs shed

With over 1,000 direct Scotch industry jobs lost since last Budget, and polling showing the majority back a reduction in the tax burden on Scotch, sector bosses say to the UK Prime Minister, Keir Starmer: “now is the time” to back Scotch Whisky.

Chancellor Rachel Reeves

The Chancellor has been asked to give a lifeline to distillers in the Autumn Budget as the Scotch Whisky industry revealed there have been massive job losses since a further rise in spirits duty at the last Budget. Over 1,000 direct Scotch industry jobs have been lost since the last Budget, 2.7% of all those directly employed by the sector. And as the industry braces for more bad news in the coming budget, expected in November, as Rachel Reeves seeks to plug a black hole in the nation’s finances.

The double whammy of 14% in duty rises over the last two years alone—alongside tariffs in the United States—have left Scotch distillers saying they will reduce investment and see further job losses if taxes once again rise at the Budget this autumn: Industry sentiment surveys (Feb-June 2025) show three in four Scotch whisky distillers expect to defer or move investment outside the UK due to high duty rates; One in four distillers anticipate job cuts directly linked to 14% duty hike over last two years—many of these jobs will be lost in some of the most fragile economic areas in the country, in rural and island communities; About 76% of distillers warn that further increases in duty would reduce likelihood of capital investment or recruitment; Industry is already suffering from losses of £4m a week due to US tariffs.

Starmer had previously wooed the sector, saying before last year’s general election (in November 2023): “It’s clear Scotland’s whisky industry isn’t getting the stability it needs from the Tories and the SNP. Labour will put growth at the heart of our government and back Scotch producers to the hilt.”

In a Survation Poll commissioned in November 2024, shortly after Chancellor Rachel Reeves further increased duty on Scotch Whisky, 66% said they believed that the tax rise had broken the commitment made by the Prime Minister.

“The high tax burden is something the government can take action on… Now is the time,” said Billy Walker, master distiller at Glenallachie Distillery, Speyside.

Commenting on the pressures facing the sector today, Billy Walker, added, “I’ve been in the industry for more than 50 years and rarely, if ever, has there been a time of such peril to the long story of Scotch—tariffs overseas coupled with increasing tax and regulation in our home market.

“Some of the challenges the industry faces the government can’t address, and we accept that. But the high tax burden is something the government can take action on. It is often quoted back to me what the prime minister said, that he would back us to the hilt. Well, now is the time—and the Autumn Budget is the moment.”

Whisky bosses are set to lay out the stark future the sector faces to Treasury mandarins in the coming weeks in the hope the PM and his Chancellor keep their promise to back the sector. 

Barry O’Sullivan, UK Managing Director, Diageo

Barry O’Sullivan, UK Managing Director of FTSE 100 spirits giant Diageo, said, “We urge the Chancellor to support Scotch, a historic, UK homegrown industry that not only supports thousands of jobs, but flies the flag for the UK on quality and craftsmanship around the world.”

Mark Kent, Scotch Whisky Association Chief Executive

Scotch Whisky Association Chief Executive Mark Kent said, “Distillers are right to raise the alarm. Job losses and cancelled investment is the same story we hear right across the industry as a direct result of the high domestic tax burden. We know that this will need to be a revenue raising budget, and the only way the Chancellor can do that through alcohol duty is to reduce the tax burden on Scotch whisky and other spirits. That is self-evident from the government’s own economic data, showing tax rises over the past two years have lost the Treasury over £600m in revenue.”

The industry’s case to the PM and Chancellor will include highlighting hospitality businesses’ dependence on Scotch and other spirits for their own future. Industry figures show 38% of the profits made by bars and restaurants come from spirits.

Matt Macpherson, owner and operator of The Malt Rooms in Inverness

Matt Macpherson, owner and operator of The Malt Rooms in Inverness said, “Pubs and bars like mine cannot sustain themselves on beer sales alone. While beer plays a role in our overall offer, it is not the core of our business model. However, the current alcohol duty regime appears to disproportionately favour beer, placing venues like ours—where premium spirits, especially Scotch whisky, are central—at a disadvantage?”

And Leon Thompson, Executive Director – Scotland, UK Hospitality added, “Those who visit our hospitality venues want to see a diverse selection of cocktails and serves. Spirits like Scotch whisky are a crucial part of that mix, and for the economic viability of our pubs and bars.

“Our hospitality sector is hurting in the face of rising business and employment costs, and we know action is necessary to stem the significant job losses the sector has already seen. With spirits accounting for 38% of a venues’ alcohol profits, action to freeze excise duty would be a welcome help.

At the same time, the sector will highlight that while spirit duties have risen by 14 per cent in just two years, the Office for Budget Responsibility was forced to admit that excise duty collected was £676m lower than expected.

New research from the Scotch Whisky Association shows that versus an RPI increase, forecasts show a freeze of spirits duty would generate an additional £122mn revenue for the Government in 2026/27, cumulative additional £1.03bn tax raised over four years.

Monin Launches PURE – A Refreshing Range with No Added Sugar

Monin has launched PURE, a refreshing, no-added-sugar range designed not just for the health-conscious, but for every culinary and beverage creator. Available pan-India in four natural flavours—Mint, Red Fruits, Green Apple, and Peach Apricot, PURE is crafted with fruit and plant-based extracts, offering a clean taste that’s versatile across cocktails, mocktails, cold brews, iced teas, smoothies, and even desserts. The four flavours are available in 700ml bottles, priced at `955 each in retail.

The launch comes at a pivotal moment, as India sees rising demand for low- and no-sugar drinks. According to NielsenIQ, this category doubled in 2024 to ₹700–750 crore and now makes up 10% of the beverage market. PURE reflects this shift, offering natural flavour without added sugar, artificial sweeteners, or colourants, in line with the growing preference for healthier choices. 

“India’s food and beverage culture is evolving rapidly, and with PURE, we are giving bartenders, chefs, baristas, and home creators the freedom to innovate without compromise. PURE offers a solution that blends our expertise in flavour with the rising need for healthier options. Consumers today are seeking authenticity and transparency, and with PURE, we’re proud to deliver a range that reflects those values while staying true to Monin’s global standards of taste and quality,” says Germain Araud, Managing Director, Monin India.

Monin has been present in India since 1999, establishing a direct subsidiary in 2019. Today, the country is one of Monin’s most strategic markets. It has a state-of-the-art manufacturing facility in Telangana (operational by March 2026) that will serve both India and neighbouring South Asian countries. It has a local R&D centre dedicated to tailoring flavours for Indian preferences and trends. Monin has Studios in Delhi, Mumbai, and Bengaluru—creative hubs where bartenders, chefs, and baristas experiment, learn, and share ideas. The company has a robust network of 150+ distributors, 300+ sub-distributors, and importers nationwide, ensuring broad availability. 

The PURE Flavour Range comprises Mint – A crisp, cooling herbal lift, balanced for iced teas, chilled drinks, and dairy blends; Red Fruits – Juicy berry and stone fruit notes with bright acidity, perfect for spritzes, smoothies, and plated desserts; Green Apple – Fresh, tangy, and lightly floral, ideal for sodas, mocktails, or even sorbets and Peach Apricot -Soft stone fruit, rounded with floral top notes, shines in iced teas, bellinis, yoghurt drinks, and pastry glazes.

Monarch Legacy Edition Brandy Enters Karnataka

  • Tilaknagar Industries, India’s largest brandy maker, expands its premium offering in Karnataka 
  • 98% of brandy consumption concentrated in South India 

Monarch Legacy Edition, the first luxury brandy from Tilaknagar Industries Ltd., has been launched in Karnataka, one of India’s key brandy markets. First introduced in November 2024, Monarch is already available in Maharashtra, Goa, and Pondicherry, making Karnataka its fourth market.  

In a country where brandy makes up over 22% of total spirits consumption by volume, second only to whisky, 98% of this demand comes from South India, with Karnataka playing a key role. From Bengaluru’s thriving cocktail scene to the long-standing appreciation for the spirit across the state, Karnataka is no stranger to brandy.

Amit Dahanukar, Chairman & Managing Director, Tilaknagar Industries Ltd., commented, “South India has always had a deep connection with brandy, and Karnataka has been a key part of that. Our flagship Mansion House Brandy has been loved here for decades. With Monarch Legacy Edition, we are introducing something new for both loyal and curious consumers—a more refined, expressive take on Indian brandy that reflects evolving tastes, while staying true to TI’s legacy and over 40 years of brandy-making expertise.” 

Earlier this year, Monarch Legacy Edition became the only Indian brandy to win at two of the world’s most prestigious spirits competitions, taking home Gold at the World Drinks Awards 2025 and Bronze at the London Spirits Competition.

Sanaya Dahanukar, Marketing Manager, Tilaknagar Industries Ltd., added, “Karnataka is one of the most exciting markets for spirits right now as there is a huge interest in quality, craft, and new experiences. We have seen a great response to Monarch Legacy Edition in our other markets, and we are excited to see how it’s received here. It’s a great sipping spirit, but what surprises a lot of people is how well it works in cocktails too. We are looking forward to seeing it find its place on menus across the state, for consumers looking for something new in the luxury space.” 

Monarch is the 100% pure grape brandy made from a blend of French grape spirits aged up to eight years and Indian grape spirits from Maharashtra’s Sahyadri region. Distilled in traditional copper pot stills and matured in French oak ex-wine casks, Monarch combines the finesse of Cognac-making with the character of Indian terroir. The same care has gone into how Monarch is presented—from its beautiful decanter-style bottle to the deep navy and gold colour palette inspired by Indian royal heritage. 

The Monarch Legacy Edition has 42.8% ABV and the price in Karnataka is ₹5,000 for 750 ml. The price in Maharashtra is ₹6,750; Goa ₹4,000 and Pondicherry ₹3,500.  

Tasting Notes  

  • Aroma: Rich grape and fruit notes with subtle hints of apple, nutmeg, and tobacco.  
  • Palate: Velvety sweetness balanced by creamy oak and indulgent dried fruits.  
  • Finish: Long and warm with cinnamon, peach, and clove nuances.