Longitude 77 Whisky Review

Indian Single Malt whiskies are becoming popular all over the world, known for their great taste and quality. Here we are, bringing you another one that’s sure to impress whisky lovers everywhere, Longitude 77, an Indian Single Malt whisky that has piqued interest in recent months. This offering comes from Seagrams, a Pernod Ricard company, marking Pernod’s inaugural venture into the Indian Single Malt category. This launch is a celebration of the company’s 30-year milestone in India. The Single Malt is priced at ₹5,500 for a 750 ml bottle in Mumbai, with an ABV of 42.8%. It’s important to note that pricing may vary across different states. Currently, it is available in Goa, Maharashtra, Chandigarh, Rajasthan, Haryana, Uttar Pradesh, and Delhi Duty-Free, with plans to expand further. This venture by Pernod aims to honour India’s rich spirit, historical craftsmanship, and local ingredients.

For enthusiasts’ keen on exploring the burgeoning Indian Single Malt scene, Longitude 77 presents an intriguing option. The name ‘Longitude 77’ draws inspiration from the 77° East longitude line that runs through India, reflecting the country’s global position.

Produced in small batches at the Dindori, Nashik (Maharashtra) distillery, Longitude 77 is noted for its unique taste derived from locally sourced ingredients, some of which boast a GI Tag. A Geographical Indication (GI) tag signifies products with a specific geographical origin, possessing qualities or a reputation stemming from that origin, similar to “Scotch Whisky.” Under the guidance of Master Distiller R. Natarajan, Longitude 77 has been crafted to offer a superior taste and luxury experience, justified by its price point.


Before we dive into the tasting, let’s take a moment to look at the packaging. This Indian single malt has been aged for an extra period and has matured twice – first in American Bourbon barrels and then in wine casks. Reflecting its premium nature, the bottle is housed in an indigo-coloured canister. The box itself boasts a matte finish and is adorned with a striking map of India, resembling a postcard stamp at its centre. The design is truly eye-catching, though the brand name could have stood out more. The map, featuring the 77° East longitude line running through India, instantly grabs attention, perhaps even more so than the brand name itself. Inside, the packaging includes a unique layer of paper, setting it apart from typical whisky presentations. The bottle, designed in the classic whisky-malt style, looks sleek and appealing.


When it comes to nosing, the first thing you’ll notice is a sweet aroma, thanks to its finishing in wine casks. This sweetness is reminiscent of berries, vanilla, and caramel. Alongside, there’s a subtle hint of smokiness.


Upon tasting, the flavours of vanilla and caramel sweetness are immediately evident, accompanied by a pleasant bite, characteristic of this smooth and refined spirit. Following the initial taste, a subtle smokiness lingers on the palate, enhancing the whisky’s complexity. This whisky, free from artificial colours, showcases a harmony of caramel, vanilla, and a gentle peat smoke, with a hint of spice adding to its depth. Its profile closely mirrors that of Bowmore, celebrated for its balanced interplay of sweetness and smokiness.


So, what’s the verdict on Longitude 77 whisky? At ₹5,500 in Mumbai, it might seem a bit on the expensive side, and initially, the price did raise some eyebrows. However, it’s worth noting that it can be found at a lower price in other states.

For those who appreciate a gently smoky and sweet flavour profile, coupled with a smooth drinking experience, Longitude 77 is likely to be a hit. It’s particularly recommended for fans of smoky single malts, such as Bowmore and Tomintoul, who are sure to find something to love in this offering.

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