Tag Archives: strong beer segment

Proost Beer Achieves Rs. 115 Crore Revenue in FY25

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Grano69 Beverages, makers of beer brand Proost, has registered revenues of over Rs. 115 crores for FY25, achieving EBITDA breakeven. This marks 174% growth over last year’s revenue of Rs. 42 crore and a sharp rise in volumes from 2.5 Lakhs cases in FY24 to 8 lakhs cases in FY25.  

Tarun Bhargava, Co-Founder & CEO, Proost

A key contributor to this year’s performance has been Proost Strong Beer.  The brand expanded its footprint to six states, Delhi, Punjab, Uttar Pradesh, Kerala, Karnataka and Jharkhand while strategically deepening market share in its core regions. The company is set to introduce new products shortly to further strengthen its lineup. Tarun Bhargava, CEO and Co-Founder of Proost Beer, said, “Growing from around 42 crores in FY24 to 115 crores in FY25 and turning EBITDA-Breakeven is a validating moment for the team. It proves that a beer brand in India can be built sustainably, with discipline and capital efficiency, without burning irrational amounts of cash. For us, this milestone represents years of learning, pivots, setbacks, and belief. And honestly, it still feels like day one.”  

Carib Brewery Enters India with Premium Strong Beer

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Caribbean-headquartered Carib Brewery has launched its Carib Premium Strong Beer in India, marking a key milestone in the brand’s international expansion. Carib’s entry into India is in partnership with Globus Spirits Ltd., a leading player in India’s alcoholic beverage industry. The beer is being locally produced through Globus Ansa Private Ltd., a joint venture between Globus Spirits and Carib’s parent company, Ansa McAL.

“At Globus Spirits, we’ve always believed in crafting experiences that transcend borders—and Carib Premium Strong Beer is a perfect reflection of that,” said Shekhar Swarup, Joint Managing Director, Globus Spirits. “This launch is more than introducing a new beer; it’s about celebrating the spirit of two vibrant cultures brought together by cricket, bold flavours, and good times.”

Targeted initially at five key cities in Uttar Pradesh—Lucknow, Kanpur, Varanasi, Ayodhya, and Prayagraj—Carib Premium Strong Beer is crafted to appeal to Indian preferences. With 8% alcohol by volume, a medium body, and a crisp, floral finish, the beer is designed to pair well with India’s spicy and flavour-rich cuisine.

The India launch is part of a broader international strategy led by Adrian Sabga, Managing Director (International & Business Development) at Carib Brewery, who has identified India and Greece as focus markets by the end of 2025. This push is supported by a $200 million investment in a modernised production facility in Champs Fleurs.