Tag Archives: liquor market

Delhi Earned ₹5,000 Crore from Tax On Liquor

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The newly elected Delhi government run by the Bharatiya Janata Party (BJP) has said that due to the implementation of the new liquor policy under the AAP from November 2021 to August 2022, only private shops were allowed to sell alcohol. It said that over ₹5,000 crore was collected from taxes on liquor in the current financial year.

Responding to a question asked by BJP MLA Abhay Verma in the Delhi Assembly, the government said it earned revenue of ₹5,068.92 crore from excise duty and VAT (value added tax) on the sale of liquor in the financial year 2024-25, till February.

The question comes at a time when the BJP has continued to attack the AAP over the alleged liquor policy scam. Former chief minister Arvind Kejriwal and his deputy Manish Sisodia were among the AAP leaders who were jailed in connection with the alleged scam.

The new Rekha Gupta-led BJP government reported that ₹5,164 crore was collected in taxes on alcohol in 2023-24, ₹5,547 crore in 2022-23 and ₹5,487 crore in 2021-22. The government stated that due to the implementation of the new liquor policy in Delhi under the AAP from November 2021 to August 2022, only private shops were allowed to sell alcohol. However, when the old liquor policy was reimplemented in September 2022, government liquor stores were permitted to operate.

In 2023-24, 21.27 crore litres of alcohol were sold in Delhi, which translates to 5.82 lakh litres per day, while the figure for 2022-23 was 25.84 crore litres.

Beam Suntory is Now Suntory Global Spirits

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Beam Suntory has rebranded itself to become Suntory Global Spirits, marking the 10 years since Suntory acquisitions of Beam Inc. in 2014. The 10 years has seen the company nearly double its growth from a from a $2.5 billion-dollar company to a $5.5 billion-dollar global spirits powerhouse today.

The rebrand includes the launch of a new website and visual identity to celebrate Suntory Global Spirits’ focus on quality, craftsmanship and sustainability –brand attributes that they feel are connected to and complemented by those of its parent company, Suntory Holdings. The rebrand is expected to help the company drive value as one global team and focus on key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-To-Drink, while providing flexibility for growth in the future. 

Since the acquisition of Beam Inc. in 2014, the company has seen an incredible transformation to become an even stronger organization, led by the shared values of Yatte Minahare, Growing for Good and Giving Back to Society.

“Now is the right moment to deepen our shared passion for the innovation and artistry that deliver incredible experiences through our products and fully unlock our unified advantage across our leading spirits portfolio,” said Tak Niinami, President & CEO of Suntory Holdings and Executive Chairman of the Board of Directors at Suntory Global Spirits. “  

“The dedication that Suntory CEO Tak Niinami and Suntory Holdings have shown to advancing our culture and business growth – while also preserving the legacy of craftsmanship and interplay of traditions exemplified in brands from Jim Beam to Laphroaig and Maker’s Mark to Yamazaki – is extraordinary. Becoming Suntory Global Spirits is the natural next step in our evolution,” said Greg Hughes, President & CEO of Suntory Global Spirits. 

The company’s new brand platform also pays homage to the bold steps that Suntory and Beam Suntory, now Suntory Global Spirits, have taken over the last decade in pursuit of Suntory Global Spirits’ ambition to become the World’s Most Admired Premium Spirits Company.