Tag Archives: Indian Brands

Radico Khaitan launches New Luxury Vodka – The Spirit of Kashmyr

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Radico Khaitan has announced its entry into the luxury vodka segment with the launch of ‘The Spirit of Kashmyr’. Having established itself in the premium whisky segment, Radico Khaitan now broadens its focus with an entry into high-end vodka.

Drawing inspiration from the cultural richness and natural heritage of Kashmir, the new vodka positions itself in the top-end of the Indian vodka category. The Spirit of Kashmyr is a small-batch, grain-based vodka distilled five times and charcoal-filtered for clarity. According to Radico -what sets it apart is its visual and vibrant packaging, a floral motif rendered in papier-mâché style, influenced by the artisanal legacy of Kashmir.

Available in two variants — Natural (Classic) and Saffron — the vodka is currently being introduced in select markets including Goa, followed by other key states in the coming months. Priced at ₹2,500 for a 750 ml bottle in Goa, the brand will be competing in the luxury tier, where vodka consumption in India has seen growing interest among urban consumers.This launch is in line with a broader trend of Indian players tapping into the country’s own cultural narratives to build globally relevant premium brands. With The Spirit of Kashmyr, Rooted in Indian heritage, the launch reflects a growing focus on blending premium craft with cultural authenticity.

India’s First Homegrown Vermouth Launches in Bangalore

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After a successful debut in Goa, Davana Vermouth Indica – India’s first 100% homegrown vermouth, is now available in Bangalore. This expansion brings the brand’s expressions, Bianco and Rosso, to the garden city.

Davana is crafted using a Chenin Blanc wine base and infused with 21-23 native botanicals, including its namesake ‘Indian wormwood’ known as ‘davana’. Available in two distinct styles — Bianco, a light and floral blend with citrus and spice, and Rosso, a deep, spiced, and bittersweet offering — the brand presents an aperitif that’s versatile, elegant, and unmistakably Indian. 

While vermouth has long held its place in cocktails like the Negroni, Martini, and Manhattan, it has rarely taken centre stage in Indian bars or conversations. Davana is looking to change that. The brand is not only looking to offer a local alternative to imported vermouths but also aims to educate consumers about vermouth as a category — as a pre-dinner ritual, a low-ABV sipping experience, and a key cocktail component. 

Adarsh Gadvi, Co-Founder, Davana Vermouth Indica, says, “After Goa, we decided to bring Davana to a market that would spark conversations around vermouth. We’re excited to showcase a new generation of Indian spirits made for the world — but rooted at home.” 

Founded by Adarsh Gadvi and Evgenii Savvateev, Davana took shape after over two years of development and more than 50 recipe trials. The bottle is a visual ode to India — adorned with intricate illustrations of lotus, peacocks, tigers, and the aromatic davana herb. The embossed Devanagari logo on the textured, cork-sealed bottle embodies bold design, artisanal craftsmanship.  

Radico Khaitan, eyeing ₹500 crore from premium brands

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Radico Khaitan expects sales of ₹500 crore from its luxury brands in the next fiscal, according to its Managing Director Abhishek Khaitan. The premium brands are the famous Indian single malt ‘Rampur’ and the artisanal gin Jaisalmer Indian craft gin. The company has plans to add to more brands in the next fiscal.

The company has been experiencing robust sales and expects 8 to 9% growth in volumes and by 12 to 15% in terms of value. The prestige and above segments have been registering double digit growth and the company expects to close in the same range of about 15%.

Radico Khaitan’s luxury portfolio consists of Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Sangam World Malt and Spirit of Victory 1999 Pure Malt. “For the first time in Q3 (December quarter) we achieved a turnover of ₹100 crore (from premium) and for the nine months of FY’24, we have achieved ₹250 crore (turnover). We are very confident that for FY’26, Radico Khaitan should achieve ₹500 crore of turnover, just for the luxury segment only,” said Khaitan.