At 689 by The Quorum in Gurugram, whisky enthusiasts gathered for an evening with Jim Murray, author of the Whisky Bible. On the table were two rare releases from Indri: the Founder’s Reserve 11-Year-Old Single Malt and Agneya, both already acclaimed despite limited numbers.
Jim Murray, author of the Whisky Bible
Murray immediately challenged habits. “How many of you add ice?” he asked. A few hands lifted. “Don’t,” he cautioned, explaining that ice dulls aromas and leaves bitterness. Even water, he argued, reduces whisky below strength.
He then guided the audience step by step: warm the glass in your hand, trap aromas until condensation appears, breathe gently from the rim, and never rush the first sip. “Only the second mouthful speaks,” he said, urging guests to chew the spirit, part their lips, and notice how flavours unfold. Balance, he stressed, was key—fruit against oak, sweetness against spice. “A whisky like this deserves an hour.”
The Blender’s Craft
Surrinder Kumar, Master Blender at Piccadily Agro Industries Ltd.
While Murray led the masterclass, the whisky itself reflected the work of Surrinder Kumar, Master Blender at Piccadily Agro Industries Ltd. In a private interaction with Ambrosia, Kumar spoke about creating the Founder’s Reserve 11-Year-Old.
“We worked with six-row barley for a robust spirit,” he said. “Ex-red wine casks from Bordeaux added dried fruits, berries, spice, and tannins.” With nearly 1,500 barrels to choose from, Kumar blended fruity, spicy, and chocolate-led profiles into one balanced expression. “I want first-time tasters to sense that harmony—red fruits, oak, chocolate, vanilla, spice—distinct yet tied together.”
Recognition and Release
The Founder’s Reserve 11-Year-Old is bottled at 50% ABV for India and 58.5% for export. Its profile moves from dark fruits and spice to vanilla, chocolate, and a wine-driven finish.
The release honours Pt. Kidar Nath Sharma, founder of the Piccadily Group, and has earned global recognition: Gold at San Francisco, Platinum in Las Vegas (98 points), eighth at the International Whisky Competition, and medals in New York, Whiskies of the World, and IWSC.
Only 1,100 bottles exist, split between India and select global markets—a rare expression of Indian terroir and craftsmanship.
With over 1,000 direct Scotch industry jobs lost since last Budget, and polling showing the majority back a reduction in the tax burden on Scotch, sector bosses say to the UK Prime Minister, Keir Starmer: “now is the time” to back Scotch Whisky.
Chancellor RachelReeves
The Chancellor has been asked to give a lifeline to distillers in the Autumn Budget as the Scotch Whisky industry revealed there have been massive job losses since a further rise in spirits duty at the last Budget. Over 1,000 direct Scotch industry jobs have been lost since the last Budget, 2.7% of all those directly employed by the sector. And as the industry braces for more bad news in the coming budget, expected in November, as Rachel Reeves seeks to plug a black hole in the nation’s finances.
The double whammy of 14% in duty rises over the last two years alone—alongside tariffs in the United States—have left Scotch distillers saying they will reduce investment and see further job losses if taxes once again rise at the Budget this autumn: Industry sentiment surveys (Feb-June 2025) show three in four Scotch whisky distillers expect to defer or move investment outside the UK due to high duty rates; One in four distillers anticipate job cuts directly linked to 14% duty hike over last two years—many of these jobs will be lost in some of the most fragile economic areas in the country, in rural and island communities; About 76% of distillers warn that further increases in duty would reduce likelihood of capital investment or recruitment; Industry is already suffering from losses of £4m a week due to US tariffs.
Starmer had previously wooed the sector, saying before last year’s general election (in November 2023): “It’s clear Scotland’s whisky industry isn’t getting the stability it needs from the Tories and the SNP. Labour will put growth at the heart of our government and back Scotch producers to the hilt.”
In a Survation Poll commissioned in November 2024, shortly after Chancellor Rachel Reeves further increased duty on Scotch Whisky, 66% said they believed that the tax rise had broken the commitment made by the Prime Minister.
“The high tax burden is something the government can take action on… Now is the time,” said Billy Walker, master distiller at Glenallachie Distillery, Speyside.
Commenting on the pressures facing the sector today, Billy Walker, added, “I’ve been in the industry for more than 50 years and rarely, if ever, has there been a time of such peril to the long story of Scotch—tariffs overseas coupled with increasing tax and regulation in our home market.
“Some of the challenges the industry faces the government can’t address, and we accept that. But the high tax burden is something the government can take action on. It is often quoted back to me what the prime minister said, that he would back us to the hilt. Well, now is the time—and the Autumn Budget is the moment.”
Whisky bosses are set to lay out the stark future the sector faces to Treasury mandarins in the coming weeks in the hope the PM and his Chancellor keep their promise to back the sector.
Barry O’Sullivan, UK Managing Director, Diageo
Barry O’Sullivan, UK Managing Director of FTSE 100 spirits giant Diageo, said, “We urge the Chancellor to support Scotch, a historic, UK homegrown industry that not only supports thousands of jobs, but flies the flag for the UK on quality and craftsmanship around the world.”
Mark Kent, Scotch Whisky Association Chief Executive
Scotch Whisky Association Chief Executive Mark Kent said, “Distillers are right to raise the alarm. Job losses and cancelled investment is the same story we hear right across the industry as a direct result of the high domestic tax burden. We know that this will need to be a revenue raising budget, and the only way the Chancellor can do that through alcohol duty is to reduce the tax burden on Scotch whisky and other spirits. That is self-evident from the government’s own economic data, showing tax rises over the past two years have lost the Treasury over £600m in revenue.”
The industry’s case to the PM and Chancellor will include highlighting hospitality businesses’ dependence on Scotch and other spirits for their own future. Industry figures show 38% of the profits made by bars and restaurants come from spirits.
Matt Macpherson, owner and operator of The Malt Rooms in Inverness
Matt Macpherson, owner and operator of The Malt Rooms in Inverness said, “Pubs and bars like mine cannot sustain themselves on beer sales alone. While beer plays a role in our overall offer, it is not the core of our business model. However, the current alcohol duty regime appears to disproportionately favour beer, placing venues like ours—where premium spirits, especially Scotch whisky, are central—at a disadvantage?”
And Leon Thompson, Executive Director – Scotland, UK Hospitality added, “Those who visit our hospitality venues want to see a diverse selection of cocktails and serves. Spirits like Scotch whisky are a crucial part of that mix, and for the economic viability of our pubs and bars.
“Our hospitality sector is hurting in the face of rising business and employment costs, and we know action is necessary to stem the significant job losses the sector has already seen. With spirits accounting for 38% of a venues’ alcohol profits, action to freeze excise duty would be a welcome help.
At the same time, the sector will highlight that while spirit duties have risen by 14 per cent in just two years, the Office for Budget Responsibility was forced to admit that excise duty collected was £676m lower than expected.
New research from the Scotch Whisky Association shows that versus an RPI increase, forecasts show a freeze of spirits duty would generate an additional £122mn revenue for the Government in 2026/27, cumulative additional £1.03bn tax raised over four years.
Monin has launched PURE, a refreshing, no-added-sugar range designed not just for the health-conscious, but for every culinary and beverage creator. Available pan-India in four natural flavours—Mint, Red Fruits, Green Apple, and Peach Apricot, PURE is crafted with fruit and plant-based extracts, offering a clean taste that’s versatile across cocktails, mocktails, cold brews, iced teas, smoothies, and even desserts. The four flavours are available in 700ml bottles, priced at `955 each in retail.
The launch comes at a pivotal moment, as India sees rising demand for low- and no-sugar drinks. According to NielsenIQ, this category doubled in 2024 to ₹700–750 crore and now makes up 10% of the beverage market. PURE reflects this shift, offering natural flavour without added sugar, artificial sweeteners, or colourants, in line with the growing preference for healthier choices.
“India’s food and beverage culture is evolving rapidly, and with PURE, we are giving bartenders, chefs, baristas, and home creators the freedom to innovate without compromise. PURE offers a solution that blends our expertise in flavour with the rising need for healthier options. Consumers today are seeking authenticity and transparency, and with PURE, we’re proud to deliver a range that reflects those values while staying true to Monin’s global standards of taste and quality,” says Germain Araud, Managing Director, Monin India.
Monin has been present in India since 1999, establishing a direct subsidiary in 2019. Today, the country is one of Monin’s most strategic markets. It has a state-of-the-art manufacturing facility in Telangana (operational by March 2026) that will serve both India and neighbouring South Asian countries. It has a local R&D centre dedicated to tailoring flavours for Indian preferences and trends. Monin has Studios in Delhi, Mumbai, and Bengaluru—creative hubs where bartenders, chefs, and baristas experiment, learn, and share ideas. The company has a robust network of 150+ distributors, 300+ sub-distributors, and importers nationwide, ensuring broad availability.
The PURE Flavour Range comprises Mint – A crisp, cooling herbal lift, balanced for iced teas, chilled drinks, and dairy blends; Red Fruits – Juicy berry and stone fruit notes with bright acidity, perfect for spritzes, smoothies, and plated desserts; Green Apple – Fresh, tangy, and lightly floral, ideal for sodas, mocktails, or even sorbets and Peach Apricot -Soft stone fruit, rounded with floral top notes, shines in iced teas, bellinis, yoghurt drinks, and pastry glazes.
Tilaknagar Industries, India’s largest brandy maker, expands its premium offering in Karnataka
98% of brandy consumption concentrated in South India
Monarch Legacy Edition, the first luxury brandy from Tilaknagar Industries Ltd., has been launched in Karnataka, one of India’s key brandy markets. First introduced in November 2024, Monarch is already available in Maharashtra, Goa, and Pondicherry, making Karnataka its fourth market.
In a country where brandy makes up over 22% of total spirits consumption by volume, second only to whisky, 98% of this demand comes from South India, with Karnataka playing a key role. From Bengaluru’s thriving cocktail scene to the long-standing appreciation for the spirit across the state, Karnataka is no stranger to brandy.
Amit Dahanukar, Chairman & Managing Director, Tilaknagar Industries Ltd., commented, “South India has always had a deep connection with brandy, and Karnataka has been a key part of that. Our flagship Mansion House Brandy has been loved here for decades. With Monarch Legacy Edition, we are introducing something new for both loyal and curious consumers—a more refined, expressive take on Indian brandy that reflects evolving tastes, while staying true to TI’s legacy and over 40 years of brandy-making expertise.”
Earlier this year, Monarch Legacy Edition became the only Indian brandy to win at two of the world’s most prestigious spirits competitions, taking home Gold at the World Drinks Awards 2025 and Bronze at the London Spirits Competition.
Sanaya Dahanukar, Marketing Manager, Tilaknagar Industries Ltd., added, “Karnataka is one of the most exciting markets for spirits right now as there is a huge interest in quality, craft, and new experiences. We have seen a great response to Monarch Legacy Edition in our other markets, and we are excited to see how it’s received here. It’s a great sipping spirit, but what surprises a lot of people is how well it works in cocktails too. We are looking forward to seeing it find its place on menus across the state, for consumers looking for something new in the luxury space.”
Monarch is the 100% pure grape brandy made from a blend of French grape spirits aged up to eight years and Indian grape spirits from Maharashtra’s Sahyadri region. Distilled in traditional copper pot stills and matured in French oak ex-wine casks, Monarch combines the finesse of Cognac-making with the character of Indian terroir. The same care has gone into how Monarch is presented—from its beautiful decanter-style bottle to the deep navy and gold colour palette inspired by Indian royal heritage.
The Monarch Legacy Edition has 42.8% ABV and the price in Karnataka is ₹5,000 for 750 ml. The price in Maharashtra is ₹6,750; Goa ₹4,000 and Pondicherry ₹3,500.
Tasting Notes
Aroma: Rich grape and fruit notes with subtle hints of apple, nutmeg, and tobacco.
Palate: Velvety sweetness balanced by creamy oak and indulgent dried fruits.
Finish: Long and warm with cinnamon, peach, and clove nuances.
Debuting in Karnataka, India’s first crafted sparkling cocktail RTD
Misfit by Grover Vineyards has unveiled the perfect fuel to spark a bold new wave of self-expression. Making its debut in Karnataka, Misfit is India’s first crafted sparkling cocktail RTD. Misfit has four striking flavours: classics like Mimosa and Cranberry, and new ones like Kir Royale and Kalimotxo.
Born from the recipes of Grover Vineyards, Misfit cocktail spritzers have caps which open with a twist. Blended with natural fruit flavours, high-quality grapes, and the finest ingredients, Misfit spritzers are designed to delight the senses. Each variant offers a crisp refreshment with a fruit-forward balance.
“We noticed a rush to conform, whether it’s chasing the latest fashion microtrend or using the same trending audio just to ace the algorithm. That’s precisely why we created Misfit: a spritzer that cuts through the conformity and encourages consumers to embrace their individuality. Misfit also makes exploring spritzers genuinely fun, especially when it’s often seen as something intimidating. It’s truly for the trendsetters, the rebels and everyone who confidently makes their own rules,” said Sumit Jaiswal, Chief Operating Officer of Grover Vineyards.
With its debut in Karnataka paving the way for a nationwide rollout, Misfit is set to shake things up further with even more flavours on the horizon.
Geist Brewing Co., South India’s first distribution craft brewery, has launched Geist Repeat Strong, a full-flavoured Export-style Craft Lager. With this release, Geist Brewing Co. expands its flagship packaged range of 500ml cans from four to five beers, reinforcing its commitment to delivering consistent, high-quality craft options available across retail outlets and on tap at select locations. Currently available in Bengaluru at `210, the beer is slated to roll out in Pondicherry, Kochi, Trivandrum, Calicut and Kolkata soon.
“At Geist Brewing Co., our mission has always been to make true-to-style craft beer available and accessible to as many appreciating customers as we can. Globally, craft lagers are capturing renewed interest for their balance, depth, and drinkability—qualities Geist Brewing Co. has championed since day one. As pioneers in India’s craft beer movement, Geist Repeat Strong augments our beer portfolio with a craft lager that is approachable and sessionable, celebrating the growing worldwide appreciation for authentic, flavour-forward lagers,” said Narayan Manepally, Founder and CEO, Geist Brewing Co.
Geist Repeat Strong is an interpretation of the German Helles Exportbier. “Geist Repeat Strong exhibits the style diversity in lagers. It’s bold on alcohol and has a distinct balance between malts, hops and finish. These attributes come together in a very unchallenging way, making it very drinkable,” said Vidya Kubher, Head Brewer, Geist Brewing Co.
The Geist Repeat Strong can label design aligns with the core thought of ‘Every day we win‘ visually embodying triumph that speaks to everyone. The vibrant gold tones project positivity, energy, and an approachable optimism, inviting craft beer enthusiasts to celebrate life’s small victories without hesitation. The detailed malt-and-hop illustrations pay homage to the malt blends, hops and yeast used in the beer with deep respect for the Export heritage.
Molson Coors Beverage Company announced the appointment of Rahul Goyal, Chief Strategy Officer, to succeed Gavin Hattersley as President and CEO of the company. Rahul will assume the role and become a member of Molson Coors’ Board of Directors effective October 1, 2025. Gavin will remain in an advisory role until the end of 2025 to help ensure a smooth transition.
During his 24-year career at Molson Coors, Rahul has driven many of the company’s most successful recent ventures, serving in executive roles across information technology, finance and strategy. He started in Golden, Colorado at Coors Brewing Company and has held several global leadership roles such as chief information officer for Molson Coors in the UK and chief financial officer for Molson Coors in India.
Most recently as chief strategy officer, Rahul has focused on expanding the company’s portfolio in meaningful ways to reach more consumers during more occasions. Further, Rahul has driven the company’s beyond beer ambition by building successful partnerships with The Coca-Cola Company and Fever-Tree and leading the acquisitions of ZOA and Naked Life. Rahul also managed the commercial operations of Coors Distributing Company and played a key role in the management of The Yuengling Company, Molson Coors’ joint venture with D.G. Yuengling and Son.
“Rahul has delivered meaningful growth in new spaces for the company thanks to his ability to build partnerships that align with the company’s strategic priorities,” said Board Vice-Chair Geoff Molson. “On top of that, he leads with authenticity and integrity and has built deep trust both inside and outside of Molson Coors, while igniting passion around our transformation journey,” said Board Chair David Coors.
“I am honoured to take on the CEO role and lead this company towards its next chapter of growth,” said Goyal. I’m ready to take on both the opportunities and the challenges ahead of us knowing that we have the brands, the people and the passion to deliver on our ambitions, he added.
The Board of Directors expressed deepest appreciation to Gavin for having accelerated the business growth.
Paul John Whisky, Indian single malt whisky, in partnership with Avolta Duty Free has launched its second Limited Edition Bengaluru Duty Free Exclusive – The Bengaluru Habba.
This exclusive bottling with just 192 bottles is available only at the Kempegowda International Airport’s Duty Free from 19th September 2025 and is priced at ₹13,150. A collectible rarity, the whisky’s rich vibrant flavour profile and thoughtful packaging design captures the spirit of Bengaluru’s festivities, giving travellers and collectors a rare opportunity to experience the unique tropical character that defines Paul John’s legacy, while taking home the joyous celebrations of the city’s popular festivals.
Crafted in Goa, the Bengaluru Habba is a Master Distiller’s Special Selection, and is non chill-filtered, bottled at a robust 56.4% ABV and drawn from a single cask, with no additives and retaining its natural colour.
Tasting Notes
● Colour: Deep amber with glimmers of old oak
● Nose: A delightful burst of ripe tropical fruits laced with hints of cocoa and soft berry
notes
● Palate: Bright layers of baked citrus and toasted caramel unfold gracefully, balanced
with a gentle wisp of peat smoke
● Finish: Long, silky, and honeyed with an elegant touch of oak that lingers beautifully
It features interesting articles like: • UPDA International Summit 2025: Policy, science, and markets drive the agenda • Global alcobev industry market resilience • Tsüipu: From leftover fruit to Nagaland’s favourite wine • Eleven years in the barrel, one landmark release: Indri Founder’s Reserve
As the festive season approaches, the clinking of glasses takes on new meaning— one of celebration, togetherness and the art of gifting. Among the many tokens of appreciation exchanged, luxury spirits are steadily emerging as a preferred choice. More than just a bottle, they embody craftsmanship, heritage and exclusivity, making them ideal for commemorating life’s special moments. Whether it is a limited-edition single malt, a premium gin, or a rare cognac, luxury spirits are no longer just indulgences—they are becoming a language of culture and connection during festive gifting. Speaking about spirits—recently I met Siddhartha Sharma—the Promoter of Piccadilly Distilleries and tasted the Indri-Trini Founder’s Reserve. It represents not only the evolution of Indian whisky-making, but also the country’s ability to stand shoulder-to-shoulder with the world’s finest. The Founder’s Reserve is fast becoming a luxury gifting choice for discerning consumers. It signals a broader trend—Indian spirits are no longer limited to the domestic market; they are redefining global perceptions of quality and authenticity. UPDA also recently concluded its annual conference—with discussions on policy, science and markets as the three drivers of the alcobev landscape in the State. Policy dictates the frameworks within which producers and retailers operate, often determining market accessibility. Science, from advances in fermentation to sustainable packaging, continues to push boundaries of innovation while addressing consumer demand for quality and responsibility. And markets, constantly shifting with consumer preferences and global economic tides, create the rhythm to which the industry must adapt. The interplay of these three factors doesn’t just drive business—it defines the pace of transformation across regions, from emerging markets like India to established hubs in Europe and the Americas.
Globally, the alcobev industry has demonstrated remarkable resilience in the face of uncertainty. From the disruptions of the pandemic to inflationary pressures and supply chain bottlenecks, producers and distributors alike have shown adaptability by leaning on digital platforms, diversifying portfolios, and embracing new consumer trends such as low- and no-alcohol alternatives. Premiumisation remains a strong current, with consumers showing willingness to spend more on fewer, better experiences. We have covered this and more in this issue, so let’s celebrate the festive season and toast to an industry that continues to evolve with grace, strength and resilience.
Jim Beam bourbon, and the Cadillac Formula 1 Team, have entered into a multi-year global partnership that brings together two of the most iconic names in American culture, now united on the world’s fastest stage: Formula 1. In 2026, the Cadillac Formula 1 Team will enter the FIA Formula 1 World Championship as the first new addition to the grid since 2016, with Jim Beam as its Official Spirits Partner.
Formed by TWG Motorsports and General Motors, the Cadillac Formula 1 Team brings together a legacy of engineering excellence and a shared commitment to innovation and performance—representing a new chapter in American participation on the global Formula 1 stage.
“More than a sponsorship, this story has been 90 years in the making. Every evening, Jim Beam, the brand’s legendary founder, would place a mason jar of his proprietary yeast—the living heart of his protected recipe—in the front seat of his Cadillac and drive it home to protect it from fire and prohibition. This daily ritual preserved the essential ingredient that still defines Jim Beam’s unmatched flavour enjoyed today around the world. Today, Fred Noe, Jim Beam’s seventh generation master distiller, still drives a Cadillac, a quiet tribute to the car that helped safeguard his family legacy,” a release from Jim Beam said.
“We are excited to bring the soul of Kentucky to the global stage of Formula 1 with Cadillac, a brand that’s been part of the Beam family’s story through the ages,” said Rashidi Hodari, managing director, James B. Beam Distilling Co.
“Both car racing and making Jim Beam bourbon require every individual and moving part to come together to create a positive collective outcome. The pit crew and our distillery workers both rely on the power of their communities to win. It’s this common understanding and the importance of connection with the next generation of Formula 1 fans that inspires us.”
With a vision to help the sport reach new audiences, the Official Partnership will come to life both on and off the track through immersive fan experiences with a focus on alcohol responsibility, retail and trade activations, and most importantly, a desire to bring people together.
“This partnership brings together two icons of American heritage to create something truly special,” said Cadillac Formula 1 Team Chief Executive Officer Dan Towriss. “Formula 1 is a global stage, and we want to take our fans on this journey with us every step of the way. Our vision goes beyond racing—we’re building a team that lives where sport, technology, and culture collide. With Jim Beam joining our family of partners, the momentum behind this project grows stronger every day as we gear up for our debut next year.”
With a core value of connection, uniting fans across the world, sport and music have always played a role in the Jim Beam brand’s heritage. From sponsoring the National Football League’s (NFL)Kansas City Chiefs and Dallas Cowboys, the Major League Baseball’s (MLB) L.A. Dodgers, and the United States Soccer Federation (U.S.S.F), to car racing including the Indianapolis 500 and NASCAR in the U.S., and Dick Johnson Racing (DJR), Australia’s oldest racing team. The brand has also brought fans together through local music festivals and underground shows around the world, and with global musical acts such as Muse and LeSserafim.