Tag Archives: premium beverages

Radico Khaitan launches New Luxury Vodka – The Spirit of Kashmyr

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Radico Khaitan has announced its entry into the luxury vodka segment with the launch of ‘The Spirit of Kashmyr’. Having established itself in the premium whisky segment, Radico Khaitan now broadens its focus with an entry into high-end vodka.

Drawing inspiration from the cultural richness and natural heritage of Kashmir, the new vodka positions itself in the top-end of the Indian vodka category. The Spirit of Kashmyr is a small-batch, grain-based vodka distilled five times and charcoal-filtered for clarity. According to Radico -what sets it apart is its visual and vibrant packaging, a floral motif rendered in papier-mâché style, influenced by the artisanal legacy of Kashmir.

Available in two variants — Natural (Classic) and Saffron — the vodka is currently being introduced in select markets including Goa, followed by other key states in the coming months. Priced at ₹2,500 for a 750 ml bottle in Goa, the brand will be competing in the luxury tier, where vodka consumption in India has seen growing interest among urban consumers.This launch is in line with a broader trend of Indian players tapping into the country’s own cultural narratives to build globally relevant premium brands. With The Spirit of Kashmyr, Rooted in Indian heritage, the launch reflects a growing focus on blending premium craft with cultural authenticity.

Nao Spirits Bags Six Awards

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Nao Spirits & Beverages, India’s craft spirit maker, has further cemented its place on the global stage with its wins at The Gin Guide Awards 2025 (UK), one of the world’s most reputed competitions. With six awards, the homegrown brand has now crossed the 80+ international award milestone, emerging as India’s most awarded gin brand; well on its way to a historic century of global accolades. 

Founded in 2017 by Anand Virmani, Aparajita Ninan and Vaibhav Singh; and later joined by Abhinav Rajput, Nao Spirits was born with a mission to create world-class Indian spirits that celebrate botanicals and showcase homegrown innovation. From starting as a small-batch distillery in Goa to now exporting to over 24 countries and commanding a quarter of India’s gin market, the brand has helped redefine how the world sees Indian craft spirits. 

Nao Spirits’ winning expressions include their signature gins, Greater Than and Hapusa, as well as two of their limited editions, Broken Bat and No Sleep. The distillery is also the only Indian distillery to have been crowned one of the ‘Distilleries of the Year’ along with special mentions.  

In its 11th year, The Gin Guide Awards (UK) is the world’s largest independent gin competition, judged by a diverse panel of distillers, retailers, mixologists, and distributors. It evaluates gins not only on flavour and balance, but also creativity, craftsmanship, and category leadership—making it one of the most comprehensive recognitions in the industry.  

“We’re reimagining what Indian craft spirits can be; pushing boundaries with a constantly evolving portfolio that spans classic and contemporary expressions, and a pipeline of experimental editions. Innovation is at the heart of how we’re redefining the future of craft gins,”says Anand Virmani, Co-founder, Nao Spirits. 

Earlier, Nao Spirits had won four ‘Best in Category’ awards, including a ‘Double Gold’ for Greater Than, at the San Francisco World Spirits Competition, and three category wins. 

The awards are: Medal (Highly Commended) – Greater Than (Traditional Gin – Upto 42% category); Medal (Winner) – Greater Than Broken Bat (Traditional Gin – Aged Gin); Medal (Winner) – Greater Than No Sleep (Contemporary Gin); Medal (Special Mention) – Distillery of the Year; Medal (Winner) – Hapusa (Contemporary Gin – Over 42%); and Medal (Winner) – Hapusa (Cocktail Category – Negroni).