The GlenJourneys a luxury single malt brand co-founded by actor, entrepreneur Ajay Devgn, along with Cartel Bros, officially steps into the Indian retail space with its Cask Series. After the debut of its flagship Pioneer Edition, a rare Luxury 21-year-old Highland single malt priced at ₹50,000, which was available in select international duty-free shops, The GlenJourneysis now available in India with a premium edition priced at ₹ 6409. With this entry, the brand is aiming to capture 20% of India’s rapidly expanding luxury whisky single malt segment within the next two years in an industry currently growing at 7% year-on-year.
Crafted in the Scottish Highlands, The GlenJourneys new Cask Series—finished in Rum, Bourbon, and Sherry casks—has been curated exclusively for India, bringing together global whisky-making expertise with a vision tailored to the local market. The Pioneer Edition, with only 600 bottles released worldwide, positioned the brand on the global luxury map.
Maharashtra will be the first market for The GlenJourneys Cask Series, with the brand targeting 10,000 cases in the state by the end of this financial year. The next phase of the rollout will see launches across Haryana, Uttar Pradesh, Goa, and Chandigarh in November 2025, followed by other key markets in early 2026.
Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros, said, “Age refines a whisky— but a great cask defines it. Twelve years may give you a beautifully matured spirit, but a fine cask finish transforms it—it’s not just apple, it’s apple plus. Each expression in The GlenJourneys Cask Series reveals its own distinctive character on the palate, setting it apart from the conventional single malts that simply line the shelf.”
Ajay Devgn, Co-Founder of The GlenJourneys, added: “Globally, whisky lovers are chasing cask-finished malts for the craftsmanship they embody—where tradition meets innovation, and patience meets precision. The GlenJourneys elevates that pursuit with a Cask Series that’s been thoughtfully curated, where every finish reveals the quiet power of time, wood, and artistry.”