Paul P.John, an entrepreneur by choice, who ventured into the alcoholic beverages industry in 1992 and established John Distilleries in 1996, has not only steered the company to great heights, but also put on the world map India’s capabilities when it comes to producing some of the finest single malts.
Today John Distilleries has been declared the 4th largest liquor company in the country with production at over 8 locations across 7 states in India. The strong portfolio of brands in various liquor categories such as whiskies, brandy, and wines. His flagship brand, Original Choice is one of the top selling brands in India’s popular whisky segment and one of the top 10 selling whiskies in the world with sales exceeding 12 million cases a year.
His zeal to surpass the ordinary and his personal passion for single malts led him to create the Paul John Indian Single Malts.
Paul John Single Malts were launched in the UK in 2012 and they are currently available in over 43 countries. The brand’s several expressions have won over 280 renowned international awards.
And now for his stewardship, Paul P.John, Chairman of John Distilleries Pvt Ltd has been inducted into Whisky Magazine’s Hall of Fame at the World Whisky Awards 2022 held in London in March.
How does it feel to be inducted into Whisky Magazine’s Hall of Fame at the World Whisky Awards 2022?
It is a great honour to be recognised for the work that I have done, and especially for producing premium quality whiskies from India.
What are your future plans in the Scotch space?
We feel there’s a lot of potential be it in domestic or international markets specifically for single malts. Across the world, consumers are not fully aware of drinking or experiencing single malts properly, and as part of our efforts to build awareness of our brand we are helping consumers enjoy single malts better and we find more and more people turning towards such whiskies are their choice of drink.
Do you see a dramatic increase in Scotch sales in the near future?
(Allow us to point out that we don’t call ourselves Scotch, ours are single malts as we do not make our whiskies in Scotland)
And yes we do see a great potential in the sales of single malt whiskies across all markets.
What is the scope for Scotch brands bottled in India?
Both countries are working on bringing down the duties, if that happens there’s a lot of potential but until then there’ll be just a small growth.
How do you plan to increase the footprints of your premium single malt brands in India and abroad?
We’ve been on the job for the last ten years and we’ve had a steady increase in our footprint. We will continue to build brand awareness, venturing into new countries while continuing to build our presence in existing markets, today we are available across 40 countries in the world.
Which countries are you focussed on for your brands and why?
Mainly UK, USA, rest of Europe and Australia, and of course India.
What are your comments on the recent FTA with Australia?
We welcome more competition.
Which countries would you like to see India signing FTAs and why?
We are fine with working with whatever our government decides.
Are you looking at other segments like Tequila, Gin and Vodka?
Yes, we are planning to launch a premium gin shortly.
What is the next big award you hope to win?
Consumers, accepting the brand is the best award and recognition we can possibly get.