Tag Archives: Indian liquor market

Haryana Taxes Beer Heavily

The Haryana State Government has increased taxes on beer and from June 12 the prices of beer in the state will go up by 55% for Indian brands and 45% for imported.

Beer brands such as Kingfisher, Carlsberg, Budweiser, and Hoegaarden will see sharp upward price revisions. A 650ml bottle of Kingfisher Ultra, currently retailing at ₹90, will now cost ₹140. Beers such as Corona and Amstel will cost ₹290 up from ₹200 for a pint. Tiger beer is expected to follow suit. A 330 ml beer bottle of Budweiser and Carlsberg will cost ₹120 that used to cost ₹75. Canned beer has been increased to ₹130 (45%) for 500 ml can) from ₹90.

The cost of Indian Made Foreign Liquor (IMFL) and Imported Foreign Liquor (IFL) is set to rise by 15-20% under the new excise policy which the government announced on June 2. Absolute Vodka is likely to go up from ₹1,200 to ₹1,500, and Glenlivet from ₹3,200 to ₹3,800.

Haryana Targets ₹14,064 Crore Revenue

Jitender Dudi, deputy excise and taxation commissioner, Gurugram (West), confirmed the increase to a national newspaper. “Yes, there will be a 55% hike on Indian beers and 45% on imported ones. This is primarily to bring parity with neighbouring states and to promote Indian-made beer and liquor over imported alternatives. The excise department is also focussing on optimising revenue through fair pricing while reducing the consumption of foreign-labelled liquor.”

The Haryana government has set a revenue target of ₹14,064 crore for FY 2025–27 under its new excise policy. In the last 2024–25, the department surpassed expectations, collecting ₹12,700 crore against a target of ₹12,650 crore. Officials credited the achievement to improved enforcement, policy stability, and a rise in legal consumption. The 2025–27 excise policy aims to build on this momentum with reforms in liquor quota, duty structure, and stricter compliance enforcement. “With the increased license fee, it will be easier to achieve the targets,” said Dudi.