Hunter Beer, the flagship brand of SOM Group of Companies, has achieved two milestones this year – celebrating 25 years and registering average yearly sales of 7 crore bottles.  Hunter Beer is known for its smooth yet strong taste and unapologetically confident identity, representing India’s new-agenbeer drinker: bold, ambitious, and ready for the next big moment.
First launched in 1994 and repackaged in 2016, Hunter operates in the mainstream strong segment (MSS), competing with category leaders. Hunter’s presence spans over multiple states across India, including key markets like Madhya Pradesh, Odisha, Delhi, Karnataka, and Jharkhand.
“World Beer Day isn’t just about beer- it’s about the stories we create with every sip,” said Deepak Arora, CEO, SOM Group of Companies. “Hunter Beer has become a part of those stories- from late- night rooftop conversations to weekend getaways with friends. It’s a celebration of bold flavour and fearless living. With annual sales crossing 7 Crore bottles now, Hunter has built a loyal consumer base across metros and rising Tier-II cities. Its success is rooted in uncompromised quality, vibrant branding, and an iconic flavour profile that speaks directly to India’s bold, independent generation.”
SOM Group of Companies offers a diverse portfolio of premium beers, spirits, and ready-to-drink products. Headquartered in Bhopal, the company has a strong presence across multiple states and exports to several international markets. Its flagship brands are Mahavat Whisky, Bhimbetka Single Malt, and popular beer brands are Hunter, Woodpecker, Power Cool & Black Fort.