Pernod Ricard India unveiled Seagram’s Xclamat!on at an exclusive launch event held at The Oberoi, Gurugram, introducing a striking new portfolio that unites five premium spirits—whisky, vodka, gin, brandy, and rum—under one identity. Designed and crafted in India, the range reflects the company’s ambition to meet the tastes of a new generation of drinkers seeking quality and variety. With its bold design and accessible price point, Xclamat!on signals Pernod Ricard India’s next growth chapter in the premium admix space and is expected to drive a tenth of the company’s expansion over the next decade.

At the launch event, Jean Touboul, CEO of Pernod Ricard India, described Xclamat!on as “boldness, innovation, and celebration in a bottle,” adding that the brand brings together five spirits under one label for the first time in the company’s portfolio. His words captured the intent behind the creation; an Indian-made collection with international finesse and character.

The collection highlights a blend of local craft and global expertise: whisky made with Speyside malts matured in dual casks, brandy created from Indian and French grapes aged in Limousin wood, and rum infused with the richness of jaggery and aged Jamaican spirit. The vodka draws purity from Indian grain, filtered with Russian moonstone technology, while the gin brings together German juniper and Indian botanicals in seven distinct expressions.

Even the design language of Xclamat!on mirrors its spirit: vivid, expressive, and confident. Glow-in-the-dark labels and aluminum snap lids redefine shelf presence while reducing packaging waste, aligning with Pernod Ricard’s sustainability goals. The rollout begins across Haryana, Uttar Pradesh, Goa, Rajasthan, and Daman, eventually covering 14 markets in the first year. With this launch, Pernod Ricard India strengthens its commitment to innovation, homegrown excellence, and a future-forward drinking culture.