Tag Archives: Ardent Alcobev

Ardent Alcobev launches New Glacir Vodka and Gin Soak Dry Gin

Ardent Alcobev – who brought Kevin Peterson’s Dram Bell premium Scotch Whisky to India have launched Glacir Premium Vodka and Gin Soak Premium Dry Gin. Both the brands are distilled and Bottled in Origin (BIO) and aim to appease Indian consumers,

Glacir Vodka is made from the waters of Siberia’s Lake Baikal, while Gin Soak premium Dry Gin is made from botanicals found in Russia’s Altai Highlands, using the twice-soaked botanical distillation process.

Gin Soak Premium Dry gin is priced at Rs. 2300 (700 ml) with a 47% ABV and features nine botanicals led by the Sagan Dali from Russia’s Altai Highlands. The distillation process includes twice-soaked and vacuum distilled at 38°C, preserving all the delicate aromatics. The makers say that it offers notes of wild herbs and dry berries, resulting in a crisp, dry gin with a clean, refreshing finish. The gin is also comes without any added sugar or artificial flavours.

The Glacir Premium Vodka is priced at Rs. 1900 (700 ml) and is distilled and bottled in Russia. The spirit is triple-distilled and charcoal-filtered from the water from Lake Baikal. The vodka features crystal-smooth texture, subtle wheat-grain sweetness, velvety mouthfeel, and neutral yet elegant palate make it ideal for modern vodka enthusiasts and cocktail connoisseurs.

Both will be available in all the retail outlets across Maharashtra and the Mumbai Region soon.

Kevin Pietersen unveils Dram Bell Blended Scotch Whisky by Ardent Alcobev

Ardent Alcobev has launched its new Blended Scotch Whisky for Maharastra in Mumbai. The launch event was held at Imara – Turf Club in Mumbai. The event was hosted by Kevin Pietersen, former England cricket captain and marquee investor in Ardent Alcobev, along with the co-founders.

The scotch whisky is exclusively bottled in Scotland and is available in two variants – the Premium variant, priced at ₹1,750, and the Reserve variant, priced at ₹2,450. According to the makers each bottle represents a blend of heritage and modern sophistication, offering a luxurious experience for whisky connoisseurs. Dram Bell is currently available in Maharashtra from November 2024 and will be available at select retail and on-trade stores. The company also plans to progressively expand distribution into other key markets in the North and South India.  

Expressing his enthusiasm for the launch, Kevin Pietersen shared his personal connection to the brand and the philosophy behind Dram Bell. “My investment in Ardent Alcobev is more than just a business decision; it’s a reflection of my values. Throughout my career, whether on the cricket pitch or in other areas of life, I’ve always valued dedication, quality, and the pursuit of perfection.”

Iain Forteath, Master Blender at Ardent Alcobev and Kevin Peterson at the launch

The evening also witnessed an exclusive Whisky Masterclass led by Iain Forteath, Master Blender at Ardent Alcobev. The interactive session provided attendees with an opportunity to taste various expressions of Dram Bell, while discovering whisky blending and tasting.

Commenting on the launch, Debashish Shyam, Co-Founder and Director of Ardent Alcobev, shared, “We are redefining India’s premium whisky market with a blend that showcases unmatched quality and craftsmanship. With Kevin Pietersen as a strategic partner, we raise the brand’s profile by bridging the gap between international acclaim and preference of Indian market. We are confident that it will appeal to whisky connoisseurs as we merge global standards with local tastes to shape the future of Indian whisky, catering to the evolving preferences of IMFL drinkers.”