India’s premium vodka space is heating up, and the latest entrant comes with both creative flair and serious industry backing. Rangeela Contemporary Indian Vodka, launched by ABD Maestro is a joint venture between Allied Blenders & Distillers and actor Ranveer Singh.
Positioned at ₹2,400 for a 750 ml bottle in Maharashtra, with an ABV of 42.8%, Rangeela is clearly targeting consumers who are trading up and exploring premium spirits. It is already available across key markets including Goa, Delhi, Haryana, Uttar Pradesh, Kolkata, and Bengaluru.
What’s in the Name?
ABD Maestro combines celebrity-driven creative direction with industry expertise. The venture is backed by Kishore Chhabria, Chairman of Allied Blenders & Distillers, and led by industry veteran Bikram Basu as its MD.
Rangeela itself is produced at ABD’s Aurangabad distillery and crafted using a blend of grain and grape neutral spirits. The vodka undergoes triple distillation and platinum chill filtration, processes that enhance smoothness, clarity and overall refinement.
The name ‘Rangeela’ meaning colourful and expressive, reflects the brand’s intent – to create a vodka that embodies modern India’s confident and vibrant personality – and of course Ranveer flair.
Packaging
Rangeela’s packaging strikes an interesting balance. At first glance, it feels more like a premium gin than a vodka – clean, minimal and sophisticated. But look closer, and the playful use of colour adds a distinctive identity.
The vodka comes in different coloured bottles, but don’t let that fool you. It doesn’t indicate variants – the spirit remains the same – but they reinforce the brand’s expressive positioning. The label is bold yet uncluttered, giving it strong shelf presence without appearing excessive. It’s premium, but not intimidating.
Nosing
On the nose, Rangeela delivers exactly what you expect from a premium vodka—clean, crisp, and well balanced.
There’s a gentle sweetness and a soft, neutral aroma that feels refined rather than aggressive. It signals careful distillation and quality control.
Tasting
The tasting experience is where Rangeela finds its strength. It opens clean and smooth, with a silky texture on the palate. Subtle citrus and faint grape notes emerge, adding gentle character without overpowering its clean core. There is a light natural sweetness that enhances drinkability, followed by a crisp, refreshing finish that lingers pleasantly.
Does it Fit?
Rangeela is clearly designed for India’s new-generation premium consumer—those who care about both the liquid and the brand story.
It doesn’t attempt to be overly technical or intimidating. Instead, it focuses on drinkability, identity and versatility. The combination of grain and grape neutral spirits gives it a slightly softer, more rounded mouthfeel compared to standard grain-only vodkas.
At its price point, it competes with established premium international and Indian brands, and surely has its task cutout for itself.
Verdict
Rangeela Contemporary Indian Vodka is a well-executed premium offering. It may not be designed as a technical showpiece, but it delivers where it matters most – drinkability, versatility and appeal to modern consumers. For those looking to explore a premium Indian vodka that feels contemporary, approachable, and distinctly expressive, Rangeela is worth a try for sure.