Category Archives: news

Bacardi promotes Stephanie Macleod to drive premiumisation and growth of its whisky business

Bacardi is promoting Stephanie Macleod, Master Blender for its portfolio of Scotch whiskies, to a newly created role as Director of Blending, Scotch Whisky – a promotion that recognises her talent and 25 years’ experience in crafting Scotch whisky.

A multi-award winning and highly respected figure in the whisky industry, in her new role Stephanie will continue to lead the famed blending legacy of Dewar’s Blended Scotch whisky, William Lawson’s Scotch whisky, and the five Single Malts – Aberfeldy, Aultmore, Craigellachie, The Deveron and Royal Brackla – as Malt Master.

Her expanded remit will also see her develop the people and processes needed to continue to the premiumisation of the range and help deliver on the family-owned spirits company’s ambition to be industry leaders in innovation and quality.

“It’s an exciting time for Scotch whisky right now as demand grows around the world for top quality, beautifully crafted blends and malts. In my new role, I’ll be ensuring we are able to meet this increasing demand – both now and for many decades to come – while continuing to deliver new, exciting and curated Scotch whiskies, spanning our Blended and Single Malt portfolios,” says Stephanie Macleod, Director of Blending, Scotch Whisky, Bacardi.

At the 2022 International Whisky Competition, Stephanie was crowned ‘Master Blender of the Year’ for an unprecedented fourth year in a row, a feat which recognises her world-leading expertise in the art of blending. She is only the seventh Master Blender in Dewar’s 176-year history.

Stephanie became the first female Master Blender for Dewar’s in 2006, following her official three-year training with the then Master Blender. She joined Bacardi, based in Glasgow in 1998, and began her career in whisky as a Sensory Analyst at the University of Strathclyde, Scotland, working on a project which attempted to unlock the maturation secrets of Scotch whisky.

“The consistent quality and flavour of every drop of our Scotch whiskies is thanks to Stephanie and her team. As Director of Blending, she will bring her mastery of the entire whisky-making process – from barley to bottle – to play a pivotal role in delivering our bold growth ambitions for Scotch whisky,” says Dave Ingram, Chief Supply Chain Officer, Bacardi.

Stephanie is passionate about nurturing the next generation of talent within Bacardi and the whisky industry. She leads a team of Blenders and Assistant Blenders who learn from her wealth of knowledge and expertise every day.

As well as heading-up this talented team, Stephanie will continue to share her story and her love of whisky to inspire others around the world to nose, taste and enjoy a sensory experience which is unlike any other.

Bacardí Rum appoints Roberto Ramirez Laverde as Global SVP

The world’s most awarded rum welcomes back Roberto Ramirez Laverde as Global SVP, Bacardĺ rum, effective immediately.  Roberto takes on an open role following the promotion of Ned Duggan to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. Roberto reports to Ned and joins the Marketing Leadership Team. He will be based in Bermuda.

During his previous tenure at Bacardi from 2013-2019, Roberto contributed to building the premiumisation strategy for the company’s aged Bacardĺ rums and Facundo rum collection. He contributed to launching the iconic rum brand’s portfolio of premium, aged rums and building the architecture that continues to define the premium rum category. Earlier in his Bacardi career he led the Rums Category for Latin America and Caribbean Region, originally joining Bacardi in 2013 as Marketing Director for Mexico. There he supported brands across the portfolio including Bacardĺ rum, Grey Goose Vodka, Bombay Sapphire, Dewar’s Scotch Whiskey and Patrón Tequila.

“In addition to being a brilliant marketer, Roberto understands the value of consumer mindsets, and equally important, he gets Bacardi. He knows our people, our culture and brings a strong track record of collaborating that is key to continue unlocking even greater growth for the brand across the globe,” says Ned Duggan.

Roberto rejoins the brand from Mastercard in Latin America and the Caribbean where he served as Senior Vice President Marketing and Communications for the last four years.

“I am thrilled to be back at Bacardi and to work with the incredibly talented team who has been building and leading the brand. Together, I know we will build Bacardi’s next great story,” says Roberto Ramirez Laverde.

Originally from Mexico, Roberto is fluent in Spanish, a father of four girls and a multi-awarded marketer, including “1 of the 10 most Effective Marketers in Latin America” and most recently, “Best Regional Marketer in Latin America” by Adlatina, an AdAge partner.

Beam Suntory Launches Regenerative Agave Program for Carbon Capture in Tequila Industry

Beam Suntory recently announced that it is launching a first-of-its-kind pilot programme within the tequila industry to explore regenerative agricultural practices in the agave fields near its Casa Sauza operations in Jalisco, Mexico. The programme has the potential to reveal new opportunities to improve carbon capture and supports Beam Suntory’s Proof Positive sustainability agenda and commitment to achieving net zero emissions in direct operations by 2030.

In partnership with environmental professional services company Red BioTerra, the pilot programme will explore methods of maximising carbon capture in agave fields by introducing additional plants, which absorb carbon during the day, between rows of agave, which absorbs carbon at night to avoid water loss. If successful, this method is expected to neutralise 50% of Casa Sauza’s emissions by 2026, and 100% by 2030.

“This marks an exciting step toward more sustainably sourcing the highest quality agave for our renowned Casa Sauza tequila, ultimately benefitting the environment through the power of regenerative agriculture,” said Kim Marotta, Global Vice President of Environmental Sustainability, Beam Suntory. “We are proud to be working toward our sustainability commitments with cutting-edge initiatives across our entire family of brands.”

The pilot programme is the latest development in Casa Sauza’s long-held commitment to environmentally friendly practices. The tequila brand has one of the industry’s lowest water usage rates and is working toward further reducing water, energy and waste at its facilities through continuous production improvements and new technologies – including switching from fuel oil to natural gas. Casa Sauza is also part of the Charco Bendito Project, through which it supports the restoration and protection of a sub-basin of the Lerma–Santiago River and promotes reforestation, soil conservation and recharging the aquifer.

“Caring for the environment is a core value in our pursuit to produce the finest tequila,” said Servando Calderon, General Manager Tequila Operations, Casa Sauza. “We are proud to be kicking off this new pilot programme, which has the potential to capture more than 36,800 tons of carbon per year – leading to healthier soil, increased biodiversity and reduced soil erosion.”

Results from the pilot programme, which is inspired and supported by parent company Suntory Holdings’ Growing for Good initiative, are anticipated by the end of its first year of study, with the potential to extend for an additional seven years.

Carlsberg Group appoints new Chief Executive Officer

The Carlsberg Group recently announced that Jacob Aarup-Andersen will join Carlsberg as Chief Executive Officer, replacing Cees ’t Hart, who will retire by the end of Q3 2023 at the latest. His starting date will be announced later.

Jacob Aarup-Andersen, who is Danish, joins Carlsberg from ISS A/S, where he has served as CEO since 2020. ISS is a global leader in facility management with 360,000 employees operating in 60 countries globally. At ISS, Jacob has led a financial turnaround and the development of a strategy with a core focus on technology and digitisation, sustainability and diversity, equity and inclusion. During his tenure at ISS, the company has regained its growth momentum, with 2022 results above expectations. Prior to ISS, Jacob had senior leadership roles at Danske Bank and Danica Pension. Before that, Jacob worked as an investment professional in firms such as Danske Capital, TPX-Axon Capital, Montrica Investment Management and Goldman Sachs.

Chair of Carlsberg’s Supervisory Board Henrik Poulsen says, “As part of our ongoing succession planning, the Board has been through a comprehensive assessment of CEO candidates from around the world, with Jacob Aarup-Andersen emerging as the best candidate. Jacob is an outstanding CEO with a strong track record in delivering shareholder value and organic and inorganic growth in addition to driving the ESG and digitisation agendas.

“Jacob brings a unique blend of excellent strategic skills, financial acumen and discipline, global operational experience and an engaging and purpose-led leadership style. We’re pleased that he’ll be leading the next stage of Carlsberg’s value-creating growth journey, and we’re looking forward to welcoming him at Carlsberg.”

Jacob Aarup-Andersen says, “I’m really looking forward to joining Carlsberg, a truly iconic company. I’ve always admired the unique heritage and strong values of Carlsberg and look forward to building further on that great foundation. The Group’s strong international presence as well as its brand portfolio and ambitious ESG agenda, combined with the long-term mind-set and the values of giving back to society through the Carlsberg Foundation, are truly inspiring.

“I’m very impressed with the successful journey that Carlsberg has been on these past years. Cees and the leadership team have created a strong foundation, both financially and strategically, and I will continue the strong shareholder value focus. I’m looking forward to working with the team over the coming years to further accelerate the full growth and value creation of this unique company.”

The Macallan reveals a new edition of The Harmony Collection celebrating the world of coffee

The Macallan has recently unveiled the second edition of The Harmony Collection- Smooth Arabica. This limited annual release will be available exclusively at the Delhi, Mumbai and Hyderabad International Duty Free stores from March 2023.

Driven by the brand’s inherent curiosity and its innovative and creative mindset, each release features distinctive packaging that incorporates organic by-products and gives them new life.

This new Collection celebrates the world of coffee and is inspired by the Ethiopian Arabica coffee bean. Its hybrid packaging was created using repurposed and recycled materials including discarded coffee bean husks.

The Macallan Whisky Maker Steven Bremner has created the intensely flavoured whisky to pair with coffee. He immersed himself in the art of coffee by hosting a masterclass with world renowned coffee experts at The Macallan Estate.

Among the coffee masters who shared their knowledge with Steven were Ethiopian coffee grower Kenean Asefa Dukamo, whose family works with the Arabica variety showcased by the whiskey; Scottish coffee roaster Lisa Lawson, a pioneer of speciality coffee in Scotland acclaimed for her roasting techniques; and award-winning American barista Andrea Allen, renowned for creating incredible coffee experiences. UK-based coffee artist Dhan Tamang crafted a range of coffee art, sharing his knowledge on the art of the perfect coffee serve and sensory perceptions, while leading coffee historian Professor Jonathan Morris provided an insight into the roots of coffee and how it has become the global phenomenon it is today.

Steven selected a combination of American and European oak casks to achieve the distinctive notes offered by this single malt.  Smooth Arabica conveys the flavours of a gently spiced and soft americano which come through at an ABV of 40% which can be paired with coffee to provide a new way to savour The Macallan.

This expression is presented in a presentation box, which incorporates repurposed coffee bean husks, a by-product in the coffee-making process. Paper expert Michele Posocco from Italian paper mill Favini worked with The Macallan to create the innovative packaging.  The vibrant green on the Smooth Arabica pack represents the unroasted coffee bean.

In Landmark Change – Tamil Nadu Govt allows serving alcohol at Stadiums, Conferences, Events & Celebrations

The Tamil Nadu DMK government has issued a notification dated March 18, 2023 amending the Tamil Nadu Liquor (Licence and Permit) Rules of 1981 to allow the serving of Indian Made Foreign Liquor (IMFL) and Imported Foreign Liquor to guests, visitors and participants, at international and national summits and events like conferences, celebrations and festivals.

According to the amendment, a special licence would be granted annually by the Deputy Commissioner or Assistant Commissioner of the Excise Department to supply liquor in commercial premises like conference halls, convention centres, marriage halls, banquet halls, and sports stadiums. However, on April 24th, 2023 the Tamil Nadu government amended and removed marriage halls and banquet halls from the list of commercial premises where liquor was allowed to be supplied.  

As per the amendment, the special license for possession and supply of liquor can be obtained by paying an annual registration fee of Rs. One lakh in corporation limits, Rs. 75,000 in municipality limits and Rs. 50,000 in other places. Subsequently, the fee per day for issue of permit for conducting one event, whenever conducted, is Rs. 11,000 in corporation limits, Rs. 7,500 in municipalities and Rs. 5,000 in other places respectively.

The amendment also said that special license for one time possession and supply of liquor in non-commercial premises during conduct of household celebrations, functions, parties etc is Rs. 11,000, Rs. 7,500 and Rs. 5,000 in corporations, municipalities and other places respectively.

The new rules state that the licensee shall obtain supplies from the Tamil Nadu State Marketing Corporation Limited (TASMAC) wholesale depot nearest to the place of events or from such other source as the Deputy Commissioner / Assistant Commissioner (Excise) may appoint or approve, subject to such conditions as he or she may stipulate and as per the quantity of the supplies approved by them. All such applications have to be made online, prior to seven working days from the date of conduct of the event to the Deputy Commissioner / Assistant Commissioner (Excise) in the districts in Form F.A.1.14, along with a copy of the challan of the fee remitted. Then these designated officers will grant a license in Form FL-12 with prior approval of the District Collector.

The issue of liquor under FL-12 special license may be in pegs / bottles for consumption, the Amendment said.

As per the amendment, the licensee has to transport the liquor after obtaining the transport permit in form FTP . 1 from the Deputy Commissioner  / Assistant Commissioner (Excise) of the concerned district. The transport from the source of supply to the licensed premises shall be in accordance with the provisions of these rules.  However, the amendment does not mention any fee for obtaining transport permit.

Further it said that a no-objection certificate from the Commissioner of Police, for events held within corporation limits and from the Superintendent of Police for events held in districts, should be obtained.

Meanwhile, the Minister for Electricity, Prohibition, and Excise V Senthil Balaji announced in the Tamil Nadu Assembly that the government would be deciding on the closure of 500 liquor shops across the state within this year. He mentioned that 96 shops run by TASMAC had violated norms. There are 5,329 retail liquor shops run by TASMAC.

“We are following the norms that other states are following. The IPL management had sought permission to serve liquor in the stadiums during the matches. Considering such international sports and events, we have decided to grant permission,” the minister said.

Opposition Condemns Move

Opposition parties condemned the move of allowing special liquor permits. The Tamil Nadu Bharatiya Janata Party (BJP) President K Annamalai said in a statement that this was an effort to increase the income of distilleries run by DMK leaders. “The DMK came to power by giving assurances that it would close liquor factories and retail shops, but Tasmac is trying to boost the sale of liquor each year by fixing a ceiling limit without bothering about the people. This move will lead to social disorder.”

Around the same time, the Pattali Makkal Katchi filed a public interest litigation at the Madras High Court and the spokesman of the party, Advocate K Balu, termed the move “highly condemnable”. He said the G.O. amending Tamil Nadu Liquor (Licence and Permit) Rules 1981 is illegal, unjust and against the public interest.

“The FL 12 special licence for serving liquor at conference halls, convention centres, marriage halls, banquet halls and sports stadium is contrary to the 2017 guidelines issued by Supreme Court to protect the life of citizens under Article 21 of the Constitution,” he said. Serving liquor in public event venues would cause nuisance to the public and deprive them of their right to peaceful life, the petition said.

AIADMK general secretary Edappadi K Palaniswami tweeted “The same DMK government, which says prohibition is the only goal, has kept liquor shops open for 12 hours. Now, it has allowed liquor in marriage halls and sports stadiums.” 

DMK’s allies, MDMK general secretary Vaiko and CPM state secretary K Balakrishnan also urged the government to abandon the move. Other parties, including PMK, TMC(M), AMMK and VK Sasikala have condemned the notification.

Taylors Wines foray into Indian market

Taylors Wines (known as Wakefield Wine) has entered Indian market through one of the leading Indian importers – Ace Beveragez Private Limited.

Promised Land Shiraz and Chardonnay are launched in India by Rikshit Parsan, Director, Ace Beveragez Pvt Ltd; Jay Meek, General Manager, Trade, Australian Trade and Investment Commission (Austrade), Adelaide; Pratik Angre, Business Development Manager, Ace Beveragez; Catherine Gallagher, Senior Trade and Investment Commissioner, Austrade, New Delhi;  John Southwell, Trade and Investment Commissioner, Austrade, Mumbai; Peter Truswell, Australian Consul General in Mumbai and Bhavin Kadakia, Director – Business Development, Austrade, Mumbai. This is the first Australian wine in the portfolio of Ace Beveragez Private Limited.

Taylors Wines is a family-owned winery established in 1969, which is in the Clare Valley of South Australia. After over fifty years in business, spanning three generations, the Taylor family has been making wines under the Wakefield Taylors Family Wines name – a winery known around the world for crafting powerfully elegant wines of regional distinction and character.

 The Taylor family’s wine-making philosophy is built on the idea of “respect the fruit” meaning, quite simply, that the essence of great wine comes from great fruit. To achieve this, every decision the family makes (referred to within the company as the ‘Taylors Way’) – from the planting of vineyards to what viticulture practices they employ, harvesting, crafting and the investments they make in barrels and ideal storage – even to how we drink the wine – is underpinned by this philosophy.

 In 2017 Wakefield Wines was announced as The World’s Most Awarded Winery by the World Association of Wine Writers and Journalists (WAWWJ) in a global ranking of more than 50,000 producers.

Why the name Promised Land: The name comes from one of the those classic over the fence chats that neighbours have. His neighbour to the east had a beautiful patch of land with gentle rolling hills and soils perfect for grape growing. Bill Taylors, Co-Founder and Company Director, Taylors Wines went to visit him and struck a deal that he’d be the one to purchase the land should he ever decide to sell it. Well, it was almost twenty years later but Bill is nothing but tenacious.

The neighbour kept promised and that section of the estate became forever known as “The Promised Land”.

Delhi extends Old Excise Policy by 6 Months

The Kejriwal led Delhi Government made an announcement today that the old excise policy for Delhi is being extended for further six months. In the interim the government is working on the new excise policy that has been in the news in recent times, following the recommendations made by LG VK Saxena after the CBI probe into the alleged irregularities in its implementation. 

The extension also marks as a blow to the Delhi private players who were looking to keep their shops open having invested heavily in procuring licenses. For the consumer this also means that the offers made by private players have also disappeared since the old policy uses government-run liquor vendors.

The former Deputy Chief Minister of Delhi was recently arrested alleging the irregularities in the new policy, which was believed to be favouring certain players. The ED in their case also stated that kickbacks were provided by the players to the government, which lead to the dismissal of 11 excise officials as well following the probe.

It is believed that Delhi was looking to compete with Haryana with its new policy offering lucrative discounts to the consumers, who often prefer liquor shops in Gurugram, since they offer massive discounts as opposed to most states in India.

CaSa de Spirits launches Fentiro in Goa

CaSa de Spirits Pvt. Ltd, launches its first ever range of spirits under the ‘Fentiro’ brand on December 1st, 2022 in Goa.

Its initial launch in Goa will see its two variants of party shots – “Fentiro Dusk” and “Fentiro Dawn”.  They are the newest and coolest entrant to the party shots category. Fentiro Dusk unleashes the wilder side along with the setting of the Sun and Fentiro Dawn is just the perfect shot as the first light of the rising sun appears in the dawn sky.

Fentiro prides itself as a lifestyle brand, whose priority is to bring exceptional quality, priced competitively, that appeals to the tastes and preferences world over.

CaSa de Spirits Pvt Ltd. is founded by former Divtone Group Country Manager & former WWE Director, Marketing – Carl Sequeira along with founder of Go Fish Entertainment, Sajay Moolankodan. Both industry veterans have rich industry experience, throughout their career of 20+ years of marketing some of India’s largest consumer and alcobev brands. The founders have also brought on board alcobev stalwarts, Shatbhi Basu and Binaisha Sundaram. Together these industry stalwarts bring their 60+ years of combined alcobev industry experience to this new venture.

Shatbhi Basu, celebrated mixologist and founder of STIR academy, who has been honoured by the President of India, for being India’s first female bartender, has spent her career working closely with trade and consumers to educate them on the art and science of mixology. She will drive product research and development for the brand. Binaisha Sundaram, who was part of the team that recently launched Copter 7, has also been associated with the launch of various other leading alcobev brands in India, will drive sales and business development for CaSa de Spirits

Commenting on the launch of Fentiro, Carl Sequeira, Managing Director said, “We were inspired and motivated by our homeland Goa with its unique culture and wanted to create a product that is truly made in Goa from cashew apple along with our proprietary blend, for the world to enjoy. The party shot category has remained stagnant over the past few years, however with Fentiro, we plan to change that! By establishing a new product range, we intend to upend the entire category and build a lasting impact on the minds of consumers over the years.”

Speaking on the occasion, Sajay Moolankodan, Director said, “Over the years, we’ve noticed that the consumer has started to experiment with new tastes and experiences in the alcobev space. With that in mind, we embarked on creating a product that looked and tasted distinctly unique from others in the same category. Fentiro Dusk and Fentiro Dawn are the perfect shots for your parties from dusk to dawn.

Fentiro Dusk and Fentiro Dawn are available in selective outlets and restaurants in Goa, so when in Goa – “Party with Fentiro!”.

ABD launches Jolly Roger Rum in Uttar Pradesh and Rajasthan

Allied Blenders and Distillers Limited, the largest Indian spirits company has extended its deluxe rum Jolly Roger to Uttar Pradesh and Rajasthan. Jolly Roger offers an exceptional rum with matured special spirits.

 The communication of Jolly Roger is reflective of the young audience who value the company of good friends with a great rum. Jolly Roger Rum is available in 750ml, 375ml. and 180ml. sizes.

Commenting on the launch Bikram Basu, Vice-President- Strategy, Marketing and Business Development, ABD said, “We are excited to extend the franchise of Jolly Roger to the markets of Uttar Pradesh and Rajasthan. Winter gets out the woollens, bonfires, barbeque and more of a great rum in Jolly Roger with friends.”