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Monarch Legacy Edition Brandy Enters Karnataka

Tilaknagar Industries, India’s largest brandy maker, expands its premium offering in Karnataka
98% of brandy consumption concentrated in South India

Monarch Legacy Edition, the first luxury brandy from Tilaknagar Industries Ltd., has been launched in Karnataka, one of India’s key brandy markets. First introduced in November 2024, Monarch is already available in Maharashtra, Goa, and Pondicherry, making Karnataka its fourth market.

In a country where brandy makes up over 22% of total spirits consumption by volume, second only to whisky, 98% of this demand comes from South India, with Karnataka playing a key role. From Bengaluru’s thriving cocktail scene to the long-standing appreciation for the spirit across the state, Karnataka is no stranger to brandy.

Amit Dahanukar, Chairman & Managing Director, Tilaknagar Industries Ltd., commented, “South India has always had a deep connection with brandy, and Karnataka has been a key part of that. Our flagship Mansion House Brandy has been loved here for decades. With Monarch Legacy Edition, we are introducing something new for both loyal and curious consumers—a more refined, expressive take on Indian brandy that reflects evolving tastes, while staying true to TI’s legacy and over 40 years of brandy-making expertise.”

Earlier this year, Monarch Legacy Edition became the only Indian brandy to win at two of the world’s most prestigious spirits competitions, taking home Gold at the World Drinks Awards 2025 and Bronze at the London Spirits Competition.

Sanaya Dahanukar, Marketing Manager, Tilaknagar Industries Ltd., added, “Karnataka is one of the most exciting markets for spirits right now as there is a huge interest in quality, craft, and new experiences. We have seen a great response to Monarch Legacy Edition in our other markets, and we are excited to see how it’s received here. It’s a great sipping spirit, but what surprises a lot of people is how well it works in cocktails too. We are looking forward to seeing it find its place on menus across the state, for consumers looking for something new in the luxury space.”

Monarch is the 100% pure grape brandy made from a blend of French grape spirits aged up to eight years and Indian grape spirits from Maharashtra’s Sahyadri region. Distilled in traditional copper pot stills and matured in French oak ex-wine casks, Monarch combines the finesse of Cognac-making with the character of Indian terroir. The same care has gone into how Monarch is presented—from its beautiful decanter-style bottle to the deep navy and gold colour palette inspired by Indian royal heritage.

The Monarch Legacy Edition has 42.8% ABV and the price in Karnataka is ₹5,000 for 750 ml. The price in Maharashtra is ₹6,750; Goa ₹4,000 and Pondicherry ₹3,500.

Tasting Notes

Aroma: Rich grape and fruit notes with subtle hints of apple, nutmeg, and tobacco.
Palate: Velvety sweetness balanced by creamy oak and indulgent dried fruits.
Finish: Long and warm with cinnamon, peach, and clove nuances.

Misfit Ready-To-Drink Spritzers by Grover Vineyards

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Debuting in Karnataka, India’s first crafted sparkling cocktail RTD

Misfit by Grover Vineyards has unveiled the perfect fuel to spark a bold new wave of self-expression. Making its debut in Karnataka, Misfit is India’s first crafted sparkling cocktail RTD. Misfit has four striking flavours: classics like Mimosa and Cranberry, and new ones like Kir Royale and Kalimotxo.

Born from the recipes of Grover Vineyards, Misfit cocktail spritzers have caps which open with a twist. Blended with natural fruit flavours, high-quality grapes, and the finest ingredients, Misfit spritzers are designed to delight the senses. Each variant offers a crisp refreshment with a fruit-forward balance.

“We noticed a rush to conform, whether it’s chasing the latest fashion microtrend or using the same trending audio just to ace the algorithm. That’s precisely why we created Misfit: a spritzer that cuts through the conformity and encourages consumers to embrace their individuality. Misfit also makes exploring spritzers genuinely fun, especially when it’s often seen as something intimidating. It’s truly for the trendsetters, the rebels and everyone who confidently makes their own rules,” said Sumit Jaiswal, Chief Operating Officer of Grover Vineyards.

With its debut in Karnataka paving the way for a nationwide rollout, Misfit is set to shake things up further with even more flavours on the horizon.

Geist Launches India’s first Export-Style Craft Lager: Geist Repeat Strong

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Geist Brewing Co., South India’s first distribution craft brewery, has launched Geist Repeat Strong, a full-flavoured Export-style Craft Lager. With this release, Geist Brewing Co. expands its flagship packaged range of 500ml cans from four to five beers, reinforcing its commitment to delivering consistent, high-quality craft options available across retail outlets and on tap at select locations. Currently available in Bengaluru at `210, the beer is slated to roll out in Pondicherry, Kochi, Trivandrum, Calicut and Kolkata soon.

“At Geist Brewing Co., our mission has always been to make true-to-style craft beer available and accessible to as many appreciating customers as we can. Globally, craft lagers are capturing renewed interest for their balance, depth, and drinkability—qualities Geist Brewing Co. has championed since day one. As pioneers in India’s craft beer movement, Geist Repeat Strong augments our beer portfolio with a craft lager that is approachable and sessionable, celebrating the growing worldwide appreciation for authentic, flavour-forward lagers,” said Narayan Manepally, Founder and CEO, Geist Brewing Co.

Geist Repeat Strong is an interpretation of the German Helles Exportbier. “Geist Repeat Strong exhibits the style diversity in lagers. It’s bold on alcohol and has a distinct balance between malts, hops and finish. These attributes come together in a very unchallenging way, making it very drinkable,” said Vidya Kubher, Head Brewer, Geist Brewing Co.

The Geist Repeat Strong can label design aligns with the core thought of ‘Every day we win‘ visually embodying triumph that speaks to everyone. The vibrant gold tones project positivity, energy, and an approachable optimism, inviting craft beer enthusiasts to celebrate life’s small victories without hesitation. The detailed malt-and-hop illustrations pay homage to the malt blends, hops and yeast used in the beer with deep respect for the Export heritage.

Molson Coors Beverage names Rahul Goyal as President and Chief Executive Officer

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Molson Coors Beverage Company announced the appointment of Rahul Goyal, Chief Strategy Officer, to succeed Gavin Hattersley as President and CEO of the company. Rahul will assume the role and become a member of Molson Coors’ Board of Directors effective October 1, 2025. Gavin will remain in an advisory role until the end of 2025 to help ensure a smooth transition.

During his 24-year career at Molson Coors, Rahul has driven many of the company’s most successful recent ventures, serving in executive roles across information technology, finance and strategy. He started in Golden, Colorado at Coors Brewing Company and has held several global leadership roles such as chief information officer for Molson Coors in the UK and chief financial officer for Molson Coors in India.

Most recently as chief strategy officer, Rahul has focused on expanding the company’s portfolio in meaningful ways to reach more consumers during more occasions. Further, Rahul has driven the company’s beyond beer ambition by building successful partnerships with The Coca-Cola Company and Fever-Tree and leading the acquisitions of ZOA and Naked Life. Rahul also managed the commercial operations of Coors Distributing Company and played a key role in the management of The Yuengling Company, Molson Coors’ joint venture with D.G. Yuengling and Son.

“Rahul has delivered meaningful growth in new spaces for the company thanks to his ability to build partnerships that align with the company’s strategic priorities,” said Board Vice-Chair Geoff Molson. “On top of that, he leads with authenticity and integrity and has built deep trust both inside and outside of Molson Coors, while igniting passion around our transformation journey,” said Board Chair David Coors.

“I am honoured to take on the CEO role and lead this company towards its next chapter of growth,” said Goyal. I’m ready to take on both the opportunities and the challenges ahead of us knowing that we have the brands, the people and the passion to deliver on our ambitions, he added.

The Board of Directors expressed deepest appreciation to Gavin for having accelerated the business growth.

Paul John Whisky Launches Limited Edition Single Malt at Bengaluru Airport

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Paul John Whisky, Indian single malt whisky, in partnership with Avolta Duty Free has launched its second Limited Edition Bengaluru Duty Free Exclusive – The Bengaluru Habba.

This exclusive bottling with just 192 bottles is available only at the Kempegowda International Airport’s Duty Free from 19th September 2025 and is priced at ₹13,150. A collectible rarity, the whisky’s rich vibrant flavour profile and thoughtful packaging design captures the spirit of Bengaluru’s festivities, giving travellers and collectors a rare opportunity to experience the unique tropical character that defines Paul John’s legacy, while taking home the joyous celebrations of the city’s popular festivals.

Crafted in Goa, the Bengaluru Habba is a Master Distiller’s Special Selection, and is non chill-filtered, bottled at a robust 56.4% ABV and drawn from a single cask, with no additives and retaining its natural colour.

Tasting Notes

● Colour: Deep amber with glimmers of old oak

● Nose: A delightful burst of ripe tropical fruits laced with hints of cocoa and soft berry

notes

● Palate: Bright layers of baked citrus and toasted caramel unfold gracefully, balanced

with a gentle wisp of peat smoke

● Finish: Long, silky, and honeyed with an elegant touch of oak that lingers beautifully

Jim Beam and Cadillac Formula 1 Global Partnership

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Two American originals united on one world stage

Jim Beam bourbon, and the Cadillac Formula 1 Team, have entered into a multi-year global partnership that brings together two of the most iconic names in American culture, now united on the world’s fastest stage: Formula 1. In 2026, the Cadillac Formula 1 Team will enter the FIA Formula 1 World Championship as the first new addition to the grid since 2016, with Jim Beam as its Official Spirits Partner.

Formed by TWG Motorsports and General Motors, the Cadillac Formula 1 Team brings together a legacy of engineering excellence and a shared commitment to innovation and performance—representing a new chapter in American participation on the global Formula 1 stage.

“More than a sponsorship, this story has been 90 years in the making. Every evening, Jim Beam, the brand’s legendary founder, would place a mason jar of his proprietary yeast—the living heart of his protected recipe—in the front seat of his Cadillac and drive it home to protect it from fire and prohibition. This daily ritual preserved the essential ingredient that still defines Jim Beam’s unmatched flavour enjoyed today around the world. Today, Fred Noe, Jim Beam’s seventh generation master distiller, still drives a Cadillac, a quiet tribute to the car that helped safeguard his family legacy,” a release from Jim Beam said.

“We are excited to bring the soul of Kentucky to the global stage of Formula 1 with Cadillac, a brand that’s been part of the Beam family’s story through the ages,” said Rashidi Hodari, managing director, James B. Beam Distilling Co.

“Both car racing and making Jim Beam bourbon require every individual and moving part to come together to create a positive collective outcome. The pit crew and our distillery workers both rely on the power of their communities to win. It’s this common understanding and the importance of connection with the next generation of Formula 1 fans that inspires us.”

With a vision to help the sport reach new audiences, the Official Partnership will come to life both on and off the track through immersive fan experiences with a focus on alcohol responsibility, retail and trade activations, and most importantly, a desire to bring people together.

“This partnership brings together two icons of American heritage to create something truly special,” said Cadillac Formula 1 Team Chief Executive Officer Dan Towriss. “Formula 1 is a global stage, and we want to take our fans on this journey with us every step of the way. Our vision goes beyond racing—we’re building a team that lives where sport, technology, and culture collide. With Jim Beam joining our family of partners, the momentum behind this project grows stronger every day as we gear up for our debut next year.”

With a core value of connection, uniting fans across the world, sport and music have always played a role in the Jim Beam brand’s heritage. From sponsoring the National Football League’s (NFL)Kansas City Chiefs and Dallas Cowboys, the Major League Baseball’s (MLB) L.A. Dodgers, and the United States Soccer Federation (U.S.S.F), to car racing including the Indianapolis 500 and NASCAR in the U.S., and Dick Johnson Racing (DJR), Australia’s oldest racing team. The brand has also brought fans together through local music festivals and underground shows around the world, and with global musical acts such as Muse and LeSserafim.

Seagram’s Royal Stag Four New Brand Ambassadors: Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare

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Seagram’s Royal Stag recently announced the onboarding of four new dynamic personalities—Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare— as its new brand ambassadors. They now join Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav. Together, they embody India’s passions for Cricket, Cinema, Music, Gaming, while reflecting Royal Stag’s philosophy of Live It Large.

Actor Sidharth Malhotra said, “Royal Stag is all about what I believe in, the courage to try new things and the drive to Live It Large. It’s more than a brand, it’s an attitude that celebrates passion, ambition, and pushing yourself to the next level. I’m excited to be part of a journey that inspires people to dream bigger and live bolder.”

Rapper Badshah shared, “Living large is all about owning who you are, unapologetically. Doesn’t matter where you start from—what matters is the confidence and the hustle you carry. Royal Stag stands for that same belief, and that’s why I vibe with it. Together, we’re here to celebrate individuality and push people to chase their journey, their way.”

Actor Naga Chaitanya said, “Royal Stag is a brand that stays rooted in culture while constantly moving forward, and that’s what makes it so relevant today. I truly connect with this philosophy, and I’m excited to be part of a brand that reflects these values and connects so meaningfully with today’s youth.”

Gamer Payal Dhare added, “Royal Stag embodies the fearless spirit that drives every passionate dreamer. For me, my passion has become my profession. I have broken barriers, challenged stereotypes and redefined success on my own terms. For me, living large is about seizing every opportunity, celebrating every milestone big or small. This is just the beginning of something extraordinary.”

Cashmir Vodka Recognized with Gold at The Vodka Masters 2025

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Cashmir Vodka has been awarded Gold in the Organic category at The Vodka Masters 2025. The vodka launched in May 2025 is distilled from Sona Moti, an ancient heritage variety of organic winter wheat that has been revived after nearly vanishing from cultivation.

The vodka undergoes seven rounds of distillation and five stages of filtration, including activated carbon, mango charcoal, and precious metal layers. It is then blended with glacial water sourced from the Kashmir Valley.

The Vodka Masters is an international competition that recognizes excellence across multiple vodka categories, with entries assessed through blind tastings by panels of distillers, writers, and industry experts. The Organic category highlights vodkas that adhere to strict organic production standards.

This recognition reflects the increasing presence of Indian craft spirits in international competitions and highlights the growing demand for premium organic options in the global vodka market.

Sanjay Dutt’s The Glenwalk Records Sale of a Million in 4 months

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The Glenwalk, co-founded by Sanjay Dutt, has reported strong sales. The company sold over one million bottles in India between April and August 2025. This represents a five-fold increase from the previous year. The brand is available in 15 Indian states and four international markets.

The Glenwalk’s success has been driven by Cartel Bros’ co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, and Manish Sani, whose innovative strategies have propelled the brand’s remarkable trajectory. The Glenwalk plans to launch new products and expand into more markets

The company said in a statement that the figure represents a five-fold increase from 0.2 million bottles during the same period last year. The brand is currently available in 15 states including Maharashtra, Haryana, Delhi, Karnataka and Tamil Nadu, and has expanded its presence to four international markets including Canada, Australia, New Zealand and the UAE. It is stocked across more than 10,000 retail and bar outlets and featured in 24 duty-free stores globally. In Meghalaya, where it was recently launched, the brand is priced at ₹1,708 and targets sales of 8,000 cases in the first year

“Witnessing The Glenwalk’s meteoric rise in such a short span has been genuinely inspiring. We’ve achieved in two years what takes many brands decades. Our success is a testament to the team’s relentless effort and the high-quality product we offer, and I’m excited for this next phase of growth,” said Sanjay Dutt, co-founder and brand ambassador. The Glenwalk has received over 10 global whisky awards and four business recognitions. It plans to introduce two new expressions – a 5-Year-Old and a 7-Year-Old and expand into six more Indian states and five overseas markets, including the US, Hong Kong, Nepal, Sri Lanka and Africa.

The Glenwalk is now available in Meghalaya. The brand has expanded across 15 Indian states, including Maharashtra, Haryana, Delhi, Karnataka, and Tamil Nadu. Internationally, it is present in Canada, Australia, New Zealand, and the UAE, available at over 10,000 retail and bar outlets, and featured in over 24 duty-free stores worldwide.

“The Glenwalk’s journey has been phenomenal, and our success is a direct result of our strategic vision and the immense market potential we identified,” said Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros. Sanjay Dutt, celebrity brand ambassador and co-founder, added, “Witnessing The Glenwalk’s meteoric rise in such a short span has been genuinely inspiring. Our success is a testament to the team’s relentless effort and the high-quality product we offer.”

Kingfisher Triumphs at World Beer Awards 2025

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United Breweries Limited has recently announced that Kingfisher has won four coveted honours across categories at the World Beer Awards 2025.

At this year’s awards, Kingfisher Ultra was the Gold Country Winner in International Lager; Kingfisher Strong bagged the Silver in Seasonal: Oktoberfestbier/ Märzen; Kingfisher Premium Lager won the Silver in Helles/Münchner; and Kingfisher Ultra Max won the Bronze in Seasonal: Maibock/ Helles Bock.

Speaking on the achievement, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “We are truly honoured to see Kingfisher shine on a global platform yet again. These awards are a testament to our commitment to quality brewing and innovation while staying true to Kingfisher’s legacy of Good Times. This recognition not only makes India proud, but also reinforces our journey to delight consumers worldwide.”