Radico Khaitan elevates Sudhir Upadhyay and Kunal Madan

Radico Khaitan has promoted Sudhir Upadhyay as Chief Sales Officer and Kunal Madan as Chief
Marketing Officer, in its bid to internally cultivate leadership as it prepares for its next growth phase.
Upadhyay, who brings more than 25 years of industry experience and previously served as National
Sales Head, will now spearhead distribution expansion and execution across markets. Madan, a 20-
year veteran in global sales and marketing, will steer brand strategy and the company’s premium
portfolio push, including travel retail.
Managing Director Abhishek Khaitan said the move reflects a core philosophy: leadership is best
grown, not hired. He emphasised that empowering internal talent strengthens institutional
continuity while ensuring the company stays agile and globally competitive.
The reshaped leadership bench also marks a transition with Amar Sinha, Chief Operating Officer,
moving to a different company. Khaitan acknowledged his contributions, calling his tenure
instrumental in strengthening the company’s trajectory. To bolster its premium on-trade presence,
Radico had last year brought in Ajay Kakkar, a distribution specialist with over two decades of
experience across modern and institutional channels.