Category Archives: news

Ardent Alcobev launches New Glacir Vodka and Gin Soak Dry Gin

Ardent Alcobev – who brought Kevin Peterson’s Dram Bell premium Scotch Whisky to India have launched Glacir Premium Vodka and Gin Soak Premium Dry Gin. Both the brands are distilled and Bottled in Origin (BIO) and aim to appease Indian consumers,

Glacir Vodka is made from the waters of Siberia’s Lake Baikal, while Gin Soak premium Dry Gin is made from botanicals found in Russia’s Altai Highlands, using the twice-soaked botanical distillation process.

Gin Soak Premium Dry gin is priced at Rs. 2300 (700 ml) with a 47% ABV and features nine botanicals led by the Sagan Dali from Russia’s Altai Highlands. The distillation process includes twice-soaked and vacuum distilled at 38°C, preserving all the delicate aromatics. The makers say that it offers notes of wild herbs and dry berries, resulting in a crisp, dry gin with a clean, refreshing finish. The gin is also comes without any added sugar or artificial flavours.

The Glacir Premium Vodka is priced at Rs. 1900 (700 ml) and is distilled and bottled in Russia. The spirit is triple-distilled and charcoal-filtered from the water from Lake Baikal. The vodka features crystal-smooth texture, subtle wheat-grain sweetness, velvety mouthfeel, and neutral yet elegant palate make it ideal for modern vodka enthusiasts and cocktail connoisseurs.

Both will be available in all the retail outlets across Maharashtra and the Mumbai Region soon.

Dune Ethanol Plant, Farmers Protest Environmental Concerns

  • Several plants have been shut earlier in other States
  • May spread to other States, if compliances are not met
  • Effluent Treatment Plants must

The proposed Dune Ethanol Private Limited plant in Hanumangarh district, Rajasthan, has emerged as one of the most contentious rural industrial projects in the state. It has triggered sustained farmer protests that recently escalated into violent clashes with police. According to reports, over 50 people, including women, were injured in the clashes on December 10.

The agitation has acquired a sharp political edge, given that the project was approved during the previous Congress government led by Chief Minister Ashok Gehlot, even as the Congress party is now at the forefront of protests against the same facility.

The Dune Ethanol project, located near Rathi Kheda village in the Tibbi area of Hanumangarh, is a large grain-based ethanol manufacturing unit with co-generation capacity, aligned with the Centre’s Ethanol Blended Petrol (EBP) programme. The company acquired land for the project around 2020 and subsequently received statutory clearances, including environmental approvals, during the Gehlot-led Congress government’s tenure. The project is estimated to cost Rs. 450 crores and the Directors are Robin Jindal and Jatinder Arora. At the time, the project was positioned as part of Rajasthan’s industrial and renewable-energy push, promising investment, employment and alignment with national biofuel targets.

Water Scarcity

However, opposition from local farmers and villagers began to gather momentum from early 2024, with concerns centred on groundwater depletion, environmental pollution and long-term impact on agriculture in an already water-stressed region. Hanumangarh lies in an arid belt where irrigation and drinking water availability remain politically and socially sensitive issues. Protestors argue that ethanol production is highly water-intensive and fear that the plant could consume large volumes of fresh groundwater, undermining farm livelihoods and future water security.

For over a year, the agitation remained largely peaceful, with sit-ins, rallies and repeated memoranda to district authorities. Farmers organised under local platforms such as the ‘Ethanol Factory Hatao Sangharsh Samiti’, while broader farmer unions extended support as the movement grew. The turning point came in mid-2025, when construction activity at the site accelerated, including the erection of boundary walls and deployment of additional security.

Tensions peaked in December 2025 during a Mahapanchayat in Tibbi, when thousands of farmers attempted to march to the factory site. Protesters broke through barricades, entered the premises and damaged property, including administrative buildings and vehicles. The situation spiralled into violence, prompting police action that included tear gas and baton charges. Several people, including policemen and protestors, were injured, and mobile internet services were suspended in parts of the district as a precautionary measure. Section 144 was imposed to prevent further gatherings. The political dimension of the protest sharpened when Congress leaders and MLAs joined the agitation, criticising the BJP-led state government for what they described as police excesses and insensitivity to farmers’ concerns. Several Congress functionaries were detained while attempting to reach protest sites. The BJP government, in response, has pointed out that all major approvals for the ethanol plant were granted under the previous Congress regime, accusing the opposition of political opportunism. Congress leaders, meanwhile, have argued that local opposition and environmental realities warrant a re-examination of the project, regardless of when approvals were issued.

At the core of the farmers’ resistance are three principal concerns. First is water usage, with protestors claiming the plant could consume millions of litres of water daily, aggravating scarcity in the region. Second is the fear of environmental contamination, including discharge and waste management risks that could affect soil fertility and groundwater quality. Third is the perceived threat to agricultural land and livelihoods, with villagers wary of creeping industrialisation in a predominantly agrarian belt.

Company Claims it is Complying with Environmental Norms

Dune Ethanol and district authorities maintain that the project complies with all environmental and regulatory norms and that ethanol production is a national priority to reduce fuel imports and emissions. They also argue that the plant will create local employment and stimulate economic activity. However, farmer groups remain unconvinced and are demanding either cancellation of the project or a fresh environmental assessment with explicit local consent.

With another large Maha Panchayat planned and farmer unions from neighbouring Punjab and Haryana signalling support, the situation remains fluid. The Dune Ethanol controversy has thus become more than a local land dispute, evolving into a test case for how industrial policy, environmental governance and rural consent intersect, and exposing the political contradictions that arise when projects approved by one government become flashpoints under another.

Ethanol Plants Face Shutdowns Across States Over Pollution

Several ethanol and distillery units across India have faced shutdowns, suspensions and regulatory action over the past few years as pollution concerns, particularly untreated effluent discharge and groundwater contamination, trigger protests and intervention by pollution control authorities.

In Uttar Pradesh, the country’s largest producer of molasses-based ethanol, multiple distilleries have been pulled up by the Uttar Pradesh Pollution Control Board (UPPCB) for violating effluent discharge norms. Units in districts such as Pilibhit, Bareilly and Shahjahanpur have faced temporary closures after farmers complained that untreated distillery waste was contaminating agricultural land and water bodies. In several cases, authorities ordered shutdowns until effluent treatment plants (ETPs) were upgraded or made operational, citing high biochemical oxygen demand (BOD) levels in discharged wastewater.

Punjab has also witnessed strong action against ethanol facilities. The high-profile closure of a grain-based ethanol plant in Zira followed sustained farmer protests alleging air and water pollution. The Punjab Pollution Control Board eventually ordered the plant to shut after inspections flagged violations, including improper handling of effluent and emissions. The episode has become a reference point for similar protests in other states.

In Andhra Pradesh, proposed and operational ethanol projects in districts such as East Godavari have drawn objections from local communities and civil society groups, leading to construction halts and demands for stricter environmental scrutiny. Activists have warned that inadequate effluent management could irreversibly damage fertile agricultural belts and water sources.

Experts note that ethanol plants generate high-strength wastewater with heavy organic loads, making them among the most polluting industrial units if not managed properly. While regulations mandate ETPs and, increasingly, Zero Liquid Discharge (ZLD) systems, enforcement remains uneven.

As India pushes aggressively towards its ethanol blending targets, regulators face growing pressure to ensure that capacity expansion does not come at the cost of water security, farmland and public health.

Trilok Desai / R. Chandrakanth

Ambrosia

AB InBev and International Cricket Council Sign Global Partnership

AB InBev and the International Cricket Council (ICC) have signed a global partnership. Starting in 2026, AB InBev will be the Official Beer Partner for all major ICC tournaments. The partnership will be led by Budweiser 0.0, Budweiser’s no-alcohol beer in India, with other ABI mega brands activating in Europe and Africa.​

From attending a match live in-stadium to watching one at a bar or pub with friends, with a lower alcohol-by-volume (ABV) and no-alcohol options like Budweiser 0.0, beer is the natural choice to enjoy responsibly. Through this partnership with the ICC, AB InBev will create more moments of cheers, choice and celebration for cricket fans of legal drinking age all over the world.​

Cricket is one of the world’s most loved sports with more than two billion fans and ICC events are its largest platforms for passion, while AB InBev has been at the forefront of creating experiential activations to grow and deepen fandom,” said Sanjog Gupta, CEO of the ICC. “This partnership is a natural alliance between organisations striving to elevate moments, create memories and deliver experiences via innovation in avenues for fan engagement. We welcome AB InBev to the ICC’s august list of commercial partners and look forward to co-delivering multi-modal event experiences across our tournaments and amplifying excitement for the sport around the world. We look forward to working together to create unforgettable match-day experiences and amplify the exuberance of cricket in countries all around the world.”​

The partnership between the ICC and AB InBev reinforces how beer and sports are better together by offering consumers of legal drinking age more balanced choices for more occasions.​

“Cricket is one of the world’s most popular and fastest-growing sports, and we are excited to connect with fans on this mega platform,” said Marcel Marcondes, Global Chief Marketing Officer of AB InBev. “Beer is the beverage for socialisation and moderation, and our partnership with the ICC provides another occasion for our brands to create unforgettable experiences for consumers everywhere.”​

The partnership includes all major ICC men’s and women’s events through 2027 including the ICC Men’s T20 World Cup 2026 in India & Sri Lanka, the ICC Women’s T20 World Cup 2026 in the UK, the inaugural ICC Women’s Champions Trophy 2027 in Sri Lanka, the ICC World Test Championship Final 2027 in England and the ICC Men’s Cricket World Cup 2027 in South Africa, Zimbabwe and Namibia.

TIGERFIRE Vodka Debuts in India

  • Positions Itself as a Founder-Led Super-Premium Label
  • Roll out across Maharashtra, Goa, Hyderabad, and NCR initially and national market

 India’s premium spirits segment has a new entrant with the launch of TIGERFIRE Vodka, a French-crafted, super-premium brand co-created by actor Sanjay Dutt and entrepreneur Paresh Ghelani. After establishing a presence in the United States across premium retail and on-premise channels, the brand is now making its India debut with a strong focus on craftsmanship, design and founder-led authenticity.

Unlike celebrity endorsement-driven labels, TIGERFIRE is positioned as a brand built directly by its founders. Dutt spent four years working with master distillers in France to shape the liquid profile, which he describes as an expression of personal resilience and reinvention.

“TIGERFIRE is not a product, it is a piece of my story,” Dutt said. “It reflects the fire that has defined my journey and the belief that no matter how hard life hits, you never give in.”

Ghelani, who has led the brand’s strategic foundation and long-term planning, said India’s emerging consumer base is ready for spirits with global quality and a strong sense of purpose. “India’s new consumer is sophisticated, globally aware, and values authenticity. TIGERFIRE was built for that audience — crafted with precision and designed to endure.”

The brand’s core philosophy, “Never Give In,” draws on themes of grit, inner strength and second chances. Its design language is similarly rooted in storytelling. Led by global brand strategist Jason DeLand, the bottle went through two years of prototyping and features black-and-rose-gold detailing, intricate filigree inspired by Indian artistry and a distinctive mark of tiger eyes modeled on Dutt’s own.

Produced in France using 100% French winter pastry wheat, naturally limestone-filtered groundwater, triple distillation, triple charcoal filtration and micro-oxygenation, the vodka carries a 95/100 rating from the Beverage Testing Institute. TIGERFIRE is positioned as an artisan, character-driven spirit with a peppery warmth, silky texture and subtle smoky finish.

The brand is targeting the premium and lifestyle-driven vodka consumer, with a design and identity built around bold minimalism and a masculine, black-led aesthetic. TIGERFIRE will first roll out in Maharashtra, Goa, Hyderabad and the National Capital Region, followed by expansion into other Indian markets and select international duty-free locations.

With the launch, Dutt and Ghelani aim to build TIGERFIRE as a long-term global platform anchored in resilience and craftsmanship, rather than a momentary celebrity-led offering.

Indri Single Malt Unveils Mumbai City Series Duty-Free Exclusive

Indri Single Malt Indian Whisky has expanded its City Series with a new limited-edition expression crafted exclusively for Ospree Duty Free – Mumbai: The Hand-Selected Red Wine Cask. With this release, Indri continues to redefine how India’s cultural stories—its cities, its people, its spirit—can be captured through world-class single malt craftsmanship. Each bottle is a tribute to the soul of its city, shaped by distinctive character, complexity and emotion. Available exclusively through travel retail, this edition offers global travelers a unique expression created solely for Mumbai Duty Free. It is priced at USD120.

Indri City Series – Duty Free, Mumbai:  

This Red Wine Cask single malt, bottled at 48% ABV, reflects the city’s unforgettable vibrancy. From the ocean breeze along Marine Drive to the golden silhouette of the Gateway of India, this edition channels Mumbai’s cinematic charm and unstoppable energy. Intricate artwork inspired by the city’s iconic landmarks complements a whisky rich in depth, texture, and fruity opulence—an immersive sensory ode to a city that never slows down and never stops dreaming. 

Madhu Kanna, Head – International Business, Piccadily Distilleries, said, “With Indri City Series, we are not just crafting limited-edition whiskies—we are bottling the heartbeat of India’s most iconic cities. The new duty-free exclusive for Mumbai reflects our ambition to take Indian single malt to new creative and cultural heights. Each expression is a story, a memory, a moment of the city itself. We’re proud to continue leading India’s whisky renaissance with innovation rooted in authenticity and world-class craftsmanship.” 

 Tasting Notes 

Nose: Mixed sweet fruit jam with raspberry highlights, tropical pineapple, floral notes, caramel, chocolate, and delicate toffee. 
Palate: Full-bodied and expressive, with candied sweetness, Christmas cake richness, dried fruits, fig, and gently warming spice. Balanced oak and vanilla add structure. 
Finish: Smooth, bold, and lingering with layered complexity. 

Bombay High Court Directs Maharashtra to Open Portal for Label Registration

The Bombay High Court has directed the Government of Maharashtra to open the excise department portal for online registration of labels for all alcobev companies, a request filed by the advocates representing the International Spirits and Wines Association of India (ISWAI). This is a temporary directive, pending the hearing of the case filed by ISWAI against the State Government. The next hearing of the case is on December 16. ISWAI went to court, seeking, among other issues, a level playing field in the manufacture of ‘Maharashtra Made Liquor’ (MML).
The Court on November 24 had directed the Government representatives to open the portal for any alcobev player from within the state. However, till December 9, the excise department had not facilitated that process, forcing the Court to take notice of that and cautioning the government. A two-judge bench headed by Senior Judge Revathi Mohite Dere asked why the excise department had not followed the court directive and cautioned the government that it would take serious notice of the lapse.Sources in the Excise Department clarified that the portal is open for anyone to file an application for registering their labels, but it is the department’s prerogative to accept or reject the application.
Only the application for label registration will be accepted once the applicant fits in into the Guideline criteria set by the government. As of now 13 manufacturers are eligible and got the permission to produce MML.

The ISWAI contention has been that the process for companies to get their labels registered is time-consuming, not less than 45 days, and with the court case going on there would be further delay. This, the ISWAI source mentioned would give undue advantage to the eight players who have been granted licenses to set up MML units. They are already marketing MML in the price band of Rs. 160 and Rs. 205 where brand really does not matter to a particular segment of consumers.
As of now, reports from the ground indicate that the products launched under the MML category are doing ‘extremely well’ with product quality being good. Some of the MML players or the consultants who are guiding them come with enormous experience in the liquor industry, either having worked in major companies or having bottling plants or ethanol units. Some of them also own retail shops across Maharashtra where they can give good shelf position for their products.
The ISWAI source said that many of the players were ‘commodity players’ and not ‘brand players’ and they would flood the market having a good lead over the established companies. The source acknowledged that the MML players had drafted consultants who have had strong background in the liquor business and are helping the licensees to set up the businesses, thus giving ‘undue advantage’ to them.
ISWAI went to the court stating that some domestic and international players were producing brands in Maharashtra and selling exclusively in the state and hence should be considered a local player, a criteria to get MML license.
In mid-2025, the Maharashtra government introduced policy changes to incentivise local investment. It brought in the MML category, to include grain-based spirits produced exclusively by local manufacturers. The tax rate for MML is 270 per cent with zero foreign investment/ownership. The government believes that this will spur the local industry.
ISWAI then filed a lawsuit against the Maharashtra government, challenging the sharp hike in excise duty on premium affordable liquor brands and also for exclusion of brands of major players such as Diageo India and Pernod Ricard India from the newly-created lower tax category of MML. ISWAI is represented by Darius Khambatta and Rohan Shah.
The court also asked the government lawyer why the report of the Varsha Nair Committee was not submitted earlier on MML. The report highlights certain salient points to encourage those distilleries which are closed or underutilised in Maharashtra to produce cheap liquor. The report added that this would generate additional revenue to the excise department as well as generate employment provided it is made in Maharashtra for distribution in Maharashtra. It also prescribes certain minimum shareholding pattern for owners.

So far, the department has approved 13 licenses and many more are pending. Companies like Radico Khaitan; Diageo India; Pernod Ricard India and some more are keen on jumping on to this bandwagon to produce economy liquor priced between Rs.160 and Rs.205 for the Maharashtra consumers even while their focus is on premium brands. These companies could launch similar products in this price range with some brand extensions and so on.
The State government is insisting that the policy changes will fetch in more revenue, encourage local industry and create new jobs. MML category is expected to fetch additional excise revenue of Rs. 3,000 crores.

Yuvraj Singh launches FINO Tequila

Following the popularity of launching alcobev products by actors, looks like Yuvraj Singh is the first sports personality to take the plaunge. He has launched FINO Tequila, a premium artisanal tequila co-founded along with a collective of Indian American entrepreneurs.

The FINO portfolio features four variants currently which include the Blanco (Rs. 13,889), the Rosado (Rs. 34,038) , the Reposado (Rs. 19,175) and the Añejo (Rs. 30,478). Currently these are available at premium retail outlets across Haryana, Delhi and Maharashtra, as well as duty-free stores in Delhi, Ahmedabad and Mumbai, FINO will expand into new markets in the coming years.

The makers are looking to bridges two rich heritages with the product – the authentic Mexican craftsmanship of Jalisco’s highlands and the entrepreneurial spirit of its founders. The tequila is co-founded by Vikram Kumar, Paroon Chadha, Sonali Patel, Jana Iyer and Nick Patel. The brand will be headed by Ayaesha Gooptu as the Country Head of FINO Tequila

The tequila is made of 100% blue Weber agave, hand-selected, estate-grown, and transformed through methods perfected over generations.

Yuvraj Singh, Chief Shot Caller, FINO said, “Launching FINO in India is deeply personal to me. The brand represents everything I stand for, resilience, reinvention and rising above challenges.

FINO founders emphasized this opportunity, ”FINO is entering India with the confidence of a brand that knows it’s offering something genuinely transformative. We believe this is the beginning of India’s tequila renaissance and FINO is ready to lead the charge.”

The tequila was launched in an intimate evening in Gurugram in the presence of other cricketers including Suresh Raina, Yuzvendra Chahal and Mohammad Kaif.

ABD Maestro Expands Portfolio with New YELLO Designer Whisky

ABD Maestro Pvt. Ltd. has introduced YELLO Designer Whisky, a new offering that combines Scotch malts from Speyside and the Highlands with Indian malt whiskies. The launch comes shortly after the debut of Rangeela Vodka by Ranveer Singh, who is also the company’s Co-Founder and Creative Partner.

YELLO Designer Whisky enters the market with packaging aimed at reflecting contemporary consumer tastes through its colour-led design, sleek structure, and a transparent “whisky window.” The whisky is priced at ₹2,700 for a 750ML bottle in Maharashtra, where it has first been introduced. The brand will roll out next in Goa, West Bengal, and select North Indian markets.

The blend uses Scotch malts matured in ex-bourbon oak barrels, contributing notes of vanilla caramel and oak, while the Indian malts add depth and a warm finish. According to Bikram Basu, Managing Director of ABD Maestro, the whisky’s development focused on product design, packaging and communication centred around emerging consumer preferences.

India’s premium spirits category continues to evolve, supported by a growing base of consumers seeking products that align with their personal expression and identity. YELLO Designer Whisky is positioned within this segment, targeting urban and culturally aware drinkers.

Pernod Ricard India Raises a Toast to Atmanirbhar Spirit with Seagram’s Xclamat!on

Pernod Ricard India unveiled Seagram’s Xclamat!on at an exclusive launch event held at The Oberoi, Gurugram, introducing a striking new portfolio that unites five premium spirits—whisky, vodka, gin, brandy, and rum—under one identity. Designed and crafted in India, the range reflects the company’s ambition to meet the tastes of a new generation of drinkers seeking quality and variety. With its bold design and accessible price point, Xclamat!on signals Pernod Ricard India’s next growth chapter in the premium admix space and is expected to drive a tenth of the company’s expansion over the next decade.

At the launch event, Jean Touboul, CEO of Pernod Ricard India, described Xclamat!on as “boldness, innovation, and celebration in a bottle,” adding that the brand brings together five spirits under one label for the first time in the company’s portfolio. His words captured the intent behind the creation; an Indian-made collection with international finesse and character.

The collection highlights a blend of local craft and global expertise: whisky made with Speyside malts matured in dual casks, brandy created from Indian and French grapes aged in Limousin wood, and rum infused with the richness of jaggery and aged Jamaican spirit. The vodka draws purity from Indian grain, filtered with Russian moonstone technology, while the gin brings together German juniper and Indian botanicals in seven distinct expressions.

Even the design language of Xclamat!on mirrors its spirit: vivid, expressive, and confident. Glow-in-the-dark labels and aluminum snap lids redefine shelf presence while reducing packaging waste, aligning with Pernod Ricard’s sustainability goals. The rollout begins across Haryana, Uttar Pradesh, Goa, Rajasthan, and Daman, eventually covering 14 markets in the first year. With this launch, Pernod Ricard India strengthens its commitment to innovation, homegrown excellence, and a future-forward drinking culture.

Sunny Leone and Sahil Baweja launch Potions: Cocktail Theatre

Singing Bowls Hospitality, founded by Sahil Baweja and actor-entrepreneur Sunny Leone, have launched Potions: Cocktail Theatre, a new cocktail destination at Ambawatta One in Mehrauli with views of the Qutub Minar.

Conceived as a cocktail theatre, it transforms mixology into performance art, with every drink designed to be an emotional narrative. The venue moves beyond traditional bar formats, positioning bartenders as artists, emotions as themes, and cocktails as acts on a sensorial stage.

“Potions: Cocktail Theatre is more than a bar, it is a platform,” said Baweja. “India has exceptional homegrown mixology talent, and we’re committed to giving it a stage. Every cocktail here is a story, and every bartender is an artist shaping that story.”

“With Potions: Cocktail Theatre, we wanted to bring back drama, nostalgia, and connection to a night out,” said Leone. “Love & Its Aftermath, our first theme, taps into the emotions we all know, the joy, the heartbreak, the chaos, and turns them into experiences.”

The First Theme: ‘Love & its Aftermath

Led by industry veteran Kamal Kohli, the beverage programme opens with a dramatic first season titled “Love & its Aftermath”. Far from a traditional menu, this is a scripted journey through the chaos, humour, and intensity of modern romance—from the thrill of “The Right Swipe” to the chaos of a “3 AM bad decisions” and the poetic yearning of “Judaai”.

Anchored by avant-garde techniques, the lineup features ‘I’ll Die For You’, a daring Absinthe potion designed for the wildly devoted, and the intricate ‘Welcome to Heartbreak’, a complex masterpiece balancing wasabi-infused gin with delicate matcha air. On the playful side, ‘The Right Swipe’ delivers a textural thrill, pairing tequila with a refreshing coconut sorbet to capture the rush of a new match.

The Cuisine and Décor

The cuisine is expertly designed to complement the cocktail theatre. The menu features a curated selection of small and sharing plates from Indian Tandoori and European Mediterranean Grills. In line with the philosophy of platforming talent, the kitchen is led by a trio of chefs: Rajdev (formerly of Lavash, Olive), Kuldeep Rawat (formerly of Rooh), and Arpit Verma (Chica Loca by Sunny Leone).

The set design of the venue is a visual experience in itself, a dramatic contrast between a white fort wall and an all-black volcanic stone cave, with a black-and-white terrace softened by plush greenery, all overlooking the Qutub Minar.