• World’s First Amethyst-Crystal Filtered Vodka
• Launched in Rajasthan, expansion soon in Delhi, Gurgaon, Goa, and Mumbai

Globus Spirits Limited recently announced the launch of TERAI India Craft Vodka, the vodka filtered through amethyst crystals.

Handmade with care and cultivated from grain to glass at the TERAI distillery in Behror, Rajasthan, TERAI India Craft Vodka is crafted using locally sourced rice and bespoke production methods. The distillate undergoes a unique refinement process—filtered through amethyst crystals—creating a vodka which is smooth, playful, and unlike any other in the premium category.

Commenting on the launch, Shekhar Swarup, Joint Managing Director, Globus Spirits, said, “At Globus Spirits, our vision is to create world-class products that blend Indian tradition with global innovation. TERAI India Craft Vodka, with its unique amethyst crystal refinement, is a first for the world and a bold step in our premiumisation journey. We are confident it will resonate strongly with discerning urban consumers who seek authenticity, craftsmanship, and distinction in their spirits.”

TERAI India Craft Vodka has made its debut in Jaipur and Udaipur, Rajasthan, priced at `2,245 for a 750ml bottle. Expansion to Delhi, Gurgaon, Goa, and Mumbai is planned shortly, with availability across leading retail outlets and select premium channels.

With a distilling heritage dating back to 1958, Globus Spirits has been steadily strengthening its premium portfolio. The journey began with TERAI India Dry Gin, which has become a recognised name in the craft gin space, and now continues with the launch of TERAI India Craft Vodka.