The Madhya Pradesh Travel Mart (MPTM) 2025 which concluded recently saw over 400 travel agents from India and 27 participate and Woodpecker was a beverage partner, hosted at the Jehan Numa Palace, Bhopal.

The evening showcased Madhya Pradesh on a global platform highlighting the heritage and potential of its tourism. It also displayed a curated culinary spread celebrating the region’s cuisine, and an open-air experience where guests mingled, accompanied by Woodpecker’s refreshing brews.

Deepak Arora, CEO, SOM Group of Companies, said, “Woodpecker’s partnership with the Madhya Pradesh Travel Mart is a celebration of Indian entrepreneurship, craftsmanship, and culture. We are proud to be part of an event that not only showcases Madhya Pradesh’s tourism potential, but also connects India with the world. Jehan Numa Palace provided the perfect setting for Woodpecker, a brand born in India yet global in its spirit to complement the evening’s energy and elegance. The gala dinner became one of the most talked-about highlights of MPTM 2025, where state officials, global travel professionals, and international media representatives shared experiences over fine food and craft beverages. It symbolised the essence of modern tourism, a meeting of ideas, cultures, and shared aspirations for sustainable growth. We are happy to be a part of such an initiative by the Govt. of Madhya Pradesh. With its continued commitment to premium experiences, Woodpecker aims to engage with more lifestyle and tourism-led platforms that resonate with the brand’s philosophy- refreshing, youthful, and proudly Indian.”