Tag Archives: Haryana Launch

Allied Blenders and Distillers Launch ICONiQ Winter Whisky in New Territories

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Allied Blenders and Distillers (ABD) has announced the expansion of its successful brand ICONiQ with the launch of ICONiQ Winter International Grain Whisky in Uttar Pradesh and Haryana. Building on the consumer response in Maharashtra, this launch marks the next chapter in ABD’s journey.  

ICONiQ continues to deliver growth, doubling both its volumes and market share this year in the prestige whisky category. In Uttar Pradesh, ICONiQ is now the No. 2 brand, having crossed 1 million cases in just the first five months of this financial year. The brand witnessed significant improvement in market share in both the states of Uttar Pradesh and Haryana, according to an ABD press release. 

ICONiQ Winter is India’s first whisky designed specifically for the winter months. The blend combines real spices such as cinnamon, clove, nutmeg, pepper, cardamom, and ginger with select Scotch malts and Indian grain spirits. Aged in Bourbon Oak Casks, the whisky delivers a rich, smooth profile with toasted notes and a lingering, cozy finish. It captures the essence of winter through a perfect balance of warmth, comfort, and celebration, appealing to discerning consumers seeking something new yet familiar.

Alok Gupta, Managing Director at ABD, added, “ICONiQ Winter reflects our belief in innovation and understanding consumer preferences. Northern India, with its vibrant festive culture and appreciation for fine spirits, provides the ideal setting for this seasonal creation. We aim to keep the whisky experience dynamic and exciting for evolving consumers. With ICONiQ Winter, we bring warmth and craftsmanship together in a bottle that truly celebrates the season.”

 In Uttar Pradesh the brand makes its debut and is  priced at ₹620 for 750 ml and ₹160 for 180 ml. In Haryana, it will be available at ₹570 for 750 ml and ₹170 for 180 ml.

Maya Pistola Agavepura Launches its Award-Winning Añejo in Haryana

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Asia’s first premium 100% agave spirit, Maya Pistola Agavepura, announces the rollout of its award-winning Añejo (An-ye-ho) variant across Haryana. Handcrafted in small batches, this expression reflects the brand’s unwavering commitment to authenticity and excellence, offering an elevated sipping experience born of time and tradition.

Fuelled by India’s growing interest, agave spirits have a projected growth rate of 12.69% by 2030, according to the iMarc group. Globally, the agave-based spirits category is set to increase at a volume CAGR of 7% from 2021 to 2026, according to the Indian Wine and Spirits Record.  

Made from wild Agave Americana plants aged 11–13 years, Pistola Añejo is matured for over 14 months in Virgin American White Oak barrels. Deep golden-brown in colour, it offers an oaky nose of cocoa and dried figs with a subtle smoky background. This expression is smooth and rich, like a Christmas pudding, and is best enjoyed neat or with a splash of water. It was also described as “enchanting and approachable” by the International World Spirits Competition, making it perfect for single malt lovers, offering a touch of spiciness over a lingering sweetness.    

Pistola Añejo, bottled at 40% ABV, is priced between ₹4,300 and ₹4,500 (750 ml) in Haryana, and the nips (180 ml) are priced between ₹1,000 and ₹1,200, both available at select retail stores across Haryana. It will also be pouring at leading F&B establishments across Haryana.

“With the growing demand for premium 100% agave spirits, expanding our footprint for Pistola Añejo into Haryana was the natural next step,” said Rakshay Dhariwal, Director & Founder, Maya Pistola Agavepura. “This market expansion reflects our commitment to making world-class aged agave spirits accessible to discerning Indian consumers. Pistola Añejo embodies our craftsmanship and our belief that India deserves homegrown spirits of international calibre.”  

 Kimberly Pereira, Chief Operating Officer, Maya Pistola Agavepura said, “Haryana represents more than just a new market for us. It’s an opportunity to deepen the way consumers experience agave spirits. Alongside Pistola Añejo’s arrival, we’re planning curated tastings at top bars to help people discover the nuances of aged agave. We aim to build a culture around premium agave spirits in India, not just make them available.”  

 Since its launch in 2022, the brand has become a symbol of excellence in the realm of agave spirits. They have expanded from Goa to Rajasthan, Maharashtra, Karnataka, Haryana, Delhi, West Bengal, and Assam. Internationally, the spirit is available in select key markets like Singapore, Thailand (Bangkok & Phuket), Europe (Germany, Austria, Denmark, the Netherlands and France), the USA (Chicago, Maryland, Washington DC, New Jersey and New York) and the UK (London).