Flavour Forward | Ambrosia India

Tim Philips, the Global Brand Ambassador for Johnnie Walker and one of the world’s most awarded bartenders shares insights on the rise of cocktail culture, the growing openness of consumers to experiment with new flavors and serves, and how these trends are shaping the industry’s future. His insights will highlight the dynamic ways whisky is being reimagined in contemporary mixology, driving new trends and experiences.

What are the changes you see in India as a whisky producing nation?

India is truly emerging as a true whisky-producing powerhouse. The pace of innovation in local distillation, the experimentation with cask finishes and the development of distinct regional flavours is remarkable. Indian producers are increasingly combining traditional craftsmanship with bold, creative approaches, which is earning recognition not just locally but globally. It shows that India is not just a consumer of whisky, it’s a creator with its own voice in the whisky world.

Scotch Whiskies have never been popular as the base for cocktails. Do you see that changing as the market evolves?

Absolutely. Scotch has traditionally been enjoyed neat or on the rocks, especially here in India, but that’s changing. There’s a younger audience that wants to explore Scotch in a more versatile way. As bartenders experiment with flavour-forward cocktails using Scotch, we can see a new whisky culture taking shape, where Johnnie Walker shines in both classic serves and innovative drinks. It’s an exciting time for whisky lovers.

What are the botanicals you plan to use to find favour with the Indian palate?

Johnnie Walker whiskies are naturally complemented by the rich tapestry of spices and flavours found in India. Citrus, ginger, cardamom, clove, and cinnamon are obvious places to start.

My goal is to help create cocktails that feel authentic to India while still celebrating the integrity of Scotch. India has so much regional diversity and seasonality to celebrate. When you buy locally, spices, fruits, and herbs all sing much louder in drinks.

How would you describe the young Indian consumer’s taste for alcobev drinks?

Young Indian consumers are adventurous, curious and open to new experiences. They enjoy global flavours and craft spirits, while still valuing the richness of local traditions. For them, it is not just about the liquid, it’s about the story, the journey, and the connection behind every sip. This mix of curiosity and sophistication makes India an incredibly exciting market for whisky innovation and premium experiences.

What is the Johnnie Walker formula for whisky cocktails in India?

It’s always a liquid first approach for us. Whisky is the star, and every ingredient is selected to enhance, not overpower its character. In India, it is about crafting drinks where the depth, smoke and subtle sweetness of Johnnie Walker are at the center, complemented by spices, citrus, or fruit that feels authentic to the local palate.

It’s about creating cocktails that are approachable and innovative, while staying true to the craftsmanship and heritage of Johnnie Walker. At the end of the day, the best outcomes will come from working with the intrinsic features of Johnnie Walker. Flavour profiles such as malty, spicy, fruity, fresh, floral, and smoky are, for instance, very significant to dive ‍‌‍‍‌‍‌‍‍‌into.

How flavour preferences and bar culture are influenced by global trends?

Global trends have expanded what Indian consumers expect from their bar experiences. Techniques like smoke-infused cocktails, barrel-aging, and molecular mixology are no longer niche, they are all the ways in which bartenders in India are being inspired to experiment and elevate their craft.

What’s particularly exciting is how Indian bartenders are taking these global techniques and transforming them through a local lens. By incorporating flavours like cardamom, ginger, cinnamon, tamarind and citrus, they are creating cocktails that are inventive yet rooted in Indian tradition. The fusion of global expertise with local creativity is shaping India’s bar culture, making it dynamic.

What kind of your experience would you like to bring to the bar table?

I bring over 20 years of hospitality experience, a thorough knowledge of Scotch and a passion for sharing the story behind every Johnnie Walker blend. My focus is on inspiring both bartenders and consumers to explore flavours, craft cocktails and elevate their whisky experiences. I urge all consumers to explore with confidence the variety in Scotch cocktail and find the right serve for your palate.

You know a city’s serious about food when you go back eight times for it. And while Jaipur’s kachoris are definitely part of the pull, I also return for the block prints, the bazaars, and the city’s old-world charm. But this time, the agenda wasn’t the usual street food chase or Anokhi haul. I was there for one reason: to finally eat at Primitive, Jaipur’s new fire-obsessed, flavour-forward restaurant that’s already turning heads.

Tucked inside Hotel Pearl Palace, Primitive is a design-heavy space that makes you pause and look up. The interiors draw from ancient Indian aesthetics without being literal; carved walls, dramatic lighting, and textured surfaces give it the vibe of a contemporary cave palace. There’s even a Sheesh Mahal-inspired room with shimmering thikri work that almost steals the spotlight from your cocktail. The space is divided into five distinct sections, including a tasting room and terrace bar, each designed with intricate craftsmanship and moody elegance. The entire experience—visual and culinary—is crafted by Karan Singh Wallia and Simran Kaur Wallia, the husband-wife duo behind this venture and the popular Native Cocktail Room.

Smokey bites, spirited sips, and sweet finales

The food here doesn’t come with frills; it comes with flames. The kitchen is led by Chef Mohib Farooqui, and there’s no gas in sight; just woodfire, coal or ember driving the cooking. The result? Familiar flavours, reimagined with creativity.

Shakarkand ‘Do’ Pyaza arrived with roasted sweet potato and onions done two ways. Sweet, smokey, and smartly balanced. The Butte ke Kees, layered with jeeravan spice, corn broth and smoked ghee powder, was homely comfort elevated to fine dining. Beetroot and Walnut Khatai had a mild kick and crunch from the biscuit; simple, bold and plated like art.

Among the non-vegetarian picks, the Prawn Patio stood out. Grilled, saucy, and finished with salli; one of those dishes that disappears before conversation can resume. Primitive Pepper Chicken was another hit: coal-roasted, glazed with tamarind and pepper, topped with garlic chips. The Junglee Murgh, slightly wilder in flavour, came with glossy skin, Mathania chili emulsion and a garlicky yoghurt dip that I now want bottled.

Even the vegetarian mains were confident. Bharelu Bhindi was stuffed, saucy, and felt more indulgent than I expected. Amrood ki Kadhi sounded quirky, but the mix of charred guava and kadhi turned out to be quietly brilliant.

The drinks deserve their own fanbase. Calicut was a dessert in a glass…coffee and coconut over whisky and peach caramel, complete with trivia on Kerala’s coconut heritage. East IndiaCompany was punchy and nostalgic, with smoky whisky, oat milk and dark rum playing surprisingly well together. Masala Chai Old Fashioned brought bourbon and spice together with ease and had me rethinking my usual post-dinner tea.

I couldn’t skip dessert, of course. Gajar ka Halwa came shaped like a carrot, smoked just enough, and topped with cardamom cream cheese frosting. The Primitive Mithai Board was like a candy box curated by someone who respects tradition but shops at a French pâtisserie. Think kaju katli macaron, mosambi fruit gel, and a coffee-cardamom bonbon, among others. And yes, I also tried the Haldi Doodh Ice Cream. Fermented turmeric, pepper milk foam, milk crumble; it was strange, but in a good way.

Verdict

Primitive doesn’t shout innovation. It simmers, chars, and grills its way into your memory. The techniques may be old, but the imagination is fresh. If you’re in Jaipur and looking to try something new without straying too far from the familiar, this is where you should head, well, with an open mind and an empty stomach.

Tag Archives: Flavour Forward

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