Following the popularity of launching alcobev products by actors, looks like Yuvraj Singh is the first sports personality to take the plaunge. He has launched FINO Tequila, a premium artisanal tequila co-founded along with a collective of Indian American entrepreneurs.

The FINO portfolio features four variants currently which include the Blanco (Rs. 13,889), the Rosado (Rs. 34,038) , the Reposado (Rs. 19,175) and the Añejo (Rs. 30,478). Currently these are available at premium retail outlets across Haryana, Delhi and Maharashtra, as well as duty-free stores in Delhi, Ahmedabad and Mumbai, FINO will expand into new markets in the coming years.

The makers are looking to bridges two rich heritages with the product – the authentic Mexican craftsmanship of Jalisco’s highlands and the entrepreneurial spirit of its founders. The tequila is co-founded by Vikram Kumar, Paroon Chadha, Sonali Patel, Jana Iyer and Nick Patel. The brand will be headed by Ayaesha Gooptu as the Country Head of FINO Tequila

The tequila is made of 100% blue Weber agave, hand-selected, estate-grown, and transformed through methods perfected over generations.

Yuvraj Singh, Chief Shot Caller, FINO said, “Launching FINO in India is deeply personal to me. The brand represents everything I stand for, resilience, reinvention and rising above challenges.

FINO founders emphasized this opportunity, ”FINO is entering India with the confidence of a brand that knows it’s offering something genuinely transformative. We believe this is the beginning of India’s tequila renaissance and FINO is ready to lead the charge.”

The tequila was launched in an intimate evening in Gurugram in the presence of other cricketers including Suresh Raina, Yuzvendra Chahal and Mohammad Kaif.