As part of Carlsberg Group’s focus on driving consumer relevance and distinctiveness across its global beer portfolio, Tuborg is stepping into a new era. The brand launched new identity: a bold, dynamic design system that amplifies the brand’s energy and modernity while staying true to its iconic roots.

The new visual identity enables the Tuborg to win in key markets, drive premiumization, and capture the attention of younger, experience-driven consumers. It’s a powerful lever to reinforce Tuborg’s position as a leading international beer brand and unlock new opportunities across channels and occasions.

Tuborg has always been synonymous with music, creativity, and vibrant social experiences. This evolution takes that spirit to the next level. The new identity introduces a cleaner, more contemporary look with striking typography, simplified structures, and a refreshed colour palette that radiates confidence and optimism.

“Tuborg has always been about more than beer, it’s about creating moments that matter,” said Anna Katrine Drumm-Hakim, Global Brand Director for Tuborg. 

“Our new Brand Identity reflects that ambition. It’s fresh, modern, and designed to resonate with consumers who seek individuality and excitement. This is a big step in strengthening Tuborg’s global presence and relevance.”

The rollout will take place throughout 2026, starting with priority markets in Asia and Europe, followed by global implementation across the year. Consumers will soon experience Tuborg’s new look in-store, online, and at events.