Karan Tacker’s Goonda, India’s homegrown 100% agave spirit brands, is now available in 750 ml bottle. Building on the steady success of the 180 ml variant, the 750 ml format is available across Goa, Mumbai and Pune. The introduction of a larger format signals the brand’s move toward national scale and a stronger presence in the premium spirits segment in both on and off-premise.
Goonda estimates that the annual production capacity of agave spirit in India is approx. 3 to 4 lakh litres. Since its launch earlier this year, the brand has sold over 30,000 bottles across Maharashtra and Goa, and projects a scale-up in FY 26-27
Actor & Co-founder Tacker says, “This is the moment for Indian agave. We want to build a future where India is seen as a serious agave-producing region and not just an emerging curiosity. The 750 ml launch is a step toward a long-term vision in which Indian agave sits confidently on global shelves.”
1.7 lakh cases in 2025
The Indian agave industry is changing quickly, growing from about 38,000 cases before the pandemic to an estimated 1.7 lakh cases this year, with over 80% of the volume still coming from imports and leaving a major gap for quality homegrown brands. Consumer interest is rising as agave spirits are viewed as lighter, cleaner and lower in congeners and calories, which appeals strongly to today’s health-focused drinker and is driving double-digit category growth.
Co-founder Ashish Jasuja adds, “Goonda will scale across categories and states. We consider ourselves trailblazers in this space. Not only do we have a splendid Silver and Reposado, which every company offers, but we have redefined the agave world by venturing into flavoured 100% agave spirits. So, whether you want to shoot at a wedding party, pour it over ice on a sultry afternoon, or shake up a martini, our flavoured range covers every occasion.”
Maya Pistola Agavepura recently introduced Cabrón Destilado de Agave in Maharashtra and Goa. It is inspired by Mexican-influenced TV show Narcos. In Spanish, ‘Cabrón’ literally means “male goat,” but among friends, it’s more like saying ‘dude’ or ‘mate’.
Priced at ₹1,610 in Goa and ₹2,200 in Maharashtra, it comes in a 750 ml bottle at 40% ABV. Cabrón is easy to enjoy with its smooth, naturally sweet-and-spicy notes as a shot or in a cocktail.
Rakshay Dhariwal, Founder and Managing Director of Maya Pistola Agavepura, says, “Agave is gaining immense popularity in India, growing in double digits and it recently overtook even gin, capturing the curiosity of new-age drinkers a clear sign that the trend is here to stay. What’s missing, though, is an offering that preserves quality while breaking the price barrier. That’s where Cabrón steps in as a bold blanco that keeps the party going.”
“Agave has evolved from a niche category into a cultural movement in India. We’ve seen incredible growth in how people are experimenting with agave from premium sipping experiences to creative cocktails. With Cabrón, we wanted to create something that carries the same Pistola DNA of craft and quality, but with a more playful, rebellious spirit—something that’s for everyone, everywhere,” says Kimberly Pereira, Chief Operating Officer of Maya Pistola Agavepura.
The bottle design is slim, round, and easy to handle, it slips effortlessly into your hand and fits alongside the other bottles in a bar.
Award winning tequila lands in Mumbai, after debuting in the US and Southeast Asia
Co-founded by actor Rana Daggubati, entrepreneur Sree Harsha Vadlamudi and composer Anirudh Ravichander
Loca Loka, tequila brand, co-founded by entrepreneur Sree Harsha Vadlamudi, actor Rana Daggubati and composer Anirudh Ravichander, recently launched in India starting with Mumbai. The brand, which debuted internationally in late 2024 in the US and Southeast Asia has since expanded distribution across multiple markets, is introducing its Blanco and Reposado variants to Indian consumers.
Sree Harsha Vadlamudi, Co-Founder & CEO, Loca Loka, Rana Daggubati, Serial Entrepreneur, Co-Founder, Loca Loka, Anirudh Ravichander, Renowned musician and composer, Co – Founder, Loca Loka,
Loca Loka was imagined in India and produced in Jalisco, marrying Mexican distillation heritage with Indian creative sensibilities, hence its name: Loca (Spanish for “crazy”) meets Loka (Sanskrit for “world”). Since launch, the brand has earned serious shelf credibility, including medals at international competitions. The India debut signals a targeted push into urban, experience-led retail and on-trade channels.
The brand hosted an exclusive, invite-only tasting and conversation where the three founders explored the nuances of the tequila. Guests were treated to curated serves that spotlighted Blanco’s bright agave-driven notes and Reposado’s oak-kissed complexity, designed both for sipping neat and for premium cocktails that reflect India’s evolving bar culture. This was followed by a later crescendo at a sit down dinner in Delhi and an experiential party in Mumbai.
Loca Loka Blanco and Reposado, that picked up medals at the San Francisco World Spirits Competition 2025, New York International Spirits Competition, Miami World Spirits Competition and WSWA Wine & Spirits Tasting Competition in Denver, will first appear in Delhi, Mumbai, Bengaluru, and Hyderabad, along with key airport duty-free stores.
“Loca Loka is a business built on craft and clarity that ranges from sustainable agave sourcing to barrel strategy and global placement. India is a market that’s shifting to premium, and our rollout is designed to meet that shift with measured distribution and trade partnerships that respect the category,” said Sree Harsha Vadlamudi, CEO.
Rana Daggubati, added, “Storytelling is the spine of this brand because it’s not just a bottle, it’s a cultural remix. Loca Loka lets us celebrate two worlds at once: Mexico’s terroir and India’s colour and rhythm. The launch will be a narrative in motion.”
“The first sip tells you what careful distillation and intelligent maturation can do. Our Blanco and Reposado are crafted to deliver clear agave expression with layered subtleties making them bottles that perform both on the rocks and in signature cocktails. And here’s a little secret: the yeasts actually ferment better with music. This time, they worked to a playlist of my own tracks. Let’s just say the tasting notes might hit a few unexpected high notes,” 0said Anirudh Ravichander.
Anirudh added Loca Loka is built by entrepreneurs and artists, people who believe in creativity, culture and craft.
Born in the highlands of Jalisco, Mexico, and crafted under the expertise of third-generation distiller Willy Bañuelos Ramírez, Head of Production at the Jalisco distillery, Loca Loka carries forward a legacy of precision and pride. Joining the founders at the India launch, Willy added, “Bringing Loca Loka to India feels like the most natural next chapter in our journey. India has an instinctive appreciation for craftsmanship, purity, and flavour, qualities at the heart of our 100% agave tequila. Watching Indian consumers explore tequila with such curiosity and confidence is exciting for us as distillers. With Loca Loka, we’re creating a new conversation between Mexico’s agave heritage and India’s evolving, adventurous palate. This launch is a cultural crossover we’re proud to pour.”
The Indian tequila market is projected to grow at double-digit rates amid rising disposable incomes, urban cocktail culture and premiumisation of spirits. The India tequila market reached USD 600.1 million in 2024 and is forecasted to hit USD 1.68 billion by 2033 at a CAGR of 12.1%. Industry data also shows that agave-based spirits in India grew by 36% by volume in 2024.
Loca Loka’s India entry will be supported by targeted B2B partnerships across premium bars, hotels and duty-free retail, along with a series of curated tastings and city activations through 2026. The launch programming underscores the brand’s positioning as a premium, culturally fluent tequila that prizes craft, provenance and a high-energy lifestyle proposition.
Rana Daggubati said, “It has been an incredible journey over the past two and a half to three years. We’ve taken this brand across America, the Philippines, Singapore and a handful of other markets—and today, we’re proud to bring it home to India, here in Maharashtra. What started as a wild, almost foolish idea has now grown into something real, a brand with multiple awards and products we believe will stand the test of time.”
