Karan Tacker’s Goonda, India’s homegrown 100% agave spirit brands, is now available in 750 ml bottle. Building on the steady success of the 180 ml variant, the 750 ml format is available across Goa, Mumbai and Pune. The introduction of a larger format signals the brand’s move toward national scale and a stronger presence in the premium spirits segment in both on and off-premise.
Goonda estimates that the annual production capacity of agave spirit in India is approx. 3 to 4 lakh litres. Since its launch earlier this year, the brand has sold over 30,000 bottles across Maharashtra and Goa, and projects a scale-up in FY 26-27
Actor & Co-founder Tacker says, “This is the moment for Indian agave. We want to build a future where India is seen as a serious agave-producing region and not just an emerging curiosity. The 750 ml launch is a step toward a long-term vision in which Indian agave sits confidently on global shelves.”
1.7 lakh cases in 2025
The Indian agave industry is changing quickly, growing from about 38,000 cases before the pandemic to an estimated 1.7 lakh cases this year, with over 80% of the volume still coming from imports and leaving a major gap for quality homegrown brands. Consumer interest is rising as agave spirits are viewed as lighter, cleaner and lower in congeners and calories, which appeals strongly to today’s health-focused drinker and is driving double-digit category growth.
Co-founder Ashish Jasuja adds, “Goonda will scale across categories and states. We consider ourselves trailblazers in this space. Not only do we have a splendid Silver and Reposado, which every company offers, but we have redefined the agave world by venturing into flavoured 100% agave spirits. So, whether you want to shoot at a wedding party, pour it over ice on a sultry afternoon, or shake up a martini, our flavoured range covers every occasion.”
