Penfolds grows exponentially in the Indian market
For over 180 years, Penfolds has been at the forefront of Australian winemaking, known globally for its pioneering spirit, craftsmanship, and commitment to quality. Established... |
Different flavours of Johnnie Walker
Tim Philips, the Global Brand Ambassador for Johnnie Walker and one of the world’s most awarded bartenders shares insights on the rise of cocktail culture,... |
How DEWAR’S Is Redefining the Modern Drinking Experience
As India’s drinking culture evolves, the idea of indulgence is being quietly rewritten. Today’s consumer is no longer defined solely by what they drink, but how and why they... |
From Jalisco to India: The Loca Loka Story
Built on craft, culture, and collaboration, Loca Loka unites two vibrant worlds through a tequila that speaks to modern India’s global palate. When three creative... |
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Weller Bourbon Whiskey in India
Two celebrated wheated bourbons from Buffalo Trace Distillery make India debutWeller Special Reserve and Weller 12 Years Old, to create unique drinking experience Weller Kentucky... |
Set Whiskey Free
The import tariffs for Bourbons have been reduced to 100% for bottled products, while bulk imports and other segments still attracting 150% duty structure. In... |
From Mahua to Malt: How a Century-Old Indian Distillery Reclaimed Its Spirit
What began as a family experiment in Dahanu has grown into one of India’s most distinctive houses of whisky. South Seas Distilleries now brings the... |
DeVANS’ GianChand Collection Positions Indian Single Malt on the Global Map
Three whiskies—GianChand, Adambaraa, and Manshaa—trace the brand’s gradual climb from heritage to international acclaim. Indian single malts have entered a stronger phase. Once the outsiders... |
Suntory Global Spirits Underlines Strong Presence in Indian Travel Retail
Suntory Global Spirits is deepening its imprint in India’s thriving travel retail sector with a clear focus on premiumisation and experiential retail. Mandeep Singh Thukral,... |
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Abhishek Modi Works Off His Own Manual. And That’s Exactly Why Rockford Works.
Walk into a liquor store today and you’ll spot it: the distinctive label, the sleek bottle, the growing shelf space. Rockford has carved its own... |
Jonas Gustav Ax on Patrón El Alto, Tequila’s Rise, and What India’s Drinking Now
A few years ago, if someone walked into a bar in Delhi and asked for tequila in a tumbler with ice, eyebrows would rise. Today,... |
Simon de Beauregard on AI, Strategy and What’s Next for Pernod Ricard India
A closer look at operational clarity and structured change. Simon outlines the mechanisms that guide progress across evolving business environments. Transformation at a global company... |
ZigZag Vodka – Scoring with premium craft beers and vodkas
Ishwaraj Singh Bhatia, Co-Founder and COO, Simba Beer and ZigZag Vodka, with a family background in the alcobev industry has opted for premium craft beers,... |
AABL driven by ambition, and backed by the foresight to achieve
Tushar Bhandari, Whole Time Director, Associated Alcohols & Breweries Ltd. (AABL), talks about one of India's oldest and most trusted brands in the alcobev industry... |
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Mixing It Up with Tony Kousoulou
From whisky distilleries to award-winning bars, Tony Kousoulou has spent over 15 years figuring out what makes a great drink work. Whether consulting on cocktail... |
India, Central to Sazerac’s Growth Plans
The Sazerac Company, one of the world’s largest distilled spirits companies, has major plans for India. The company which has got some fine distilleries across... |
‘Jim Beam has been crafted with unparalleled expertise for 230 years’
One of the most notable recent developments in the Indian alcobev industry is the reduction of import tariffs on bourbon. In February 2025, the Indian... |
'It’s cool working with Ranveer - He is dynamic, hatke and full of creative ideas’
With a career spanning over three decades in the industry, Bikram Basu has been in different roles with different companies. An industry veteran who is... |
Bacardi India, Engine of Growth for Bacardi Global: Vinay Golikeri
https://youtu.be/XCSljE0K71M?si=u86UEzT_jLAOpo59 Bacardi Limited, the world’s largest privately held international spirits company with a portfolio comprising over 200 brands and labels. In a conversation with Bhavya... |
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What an Expedition it has been…….
Rakshit Jagdale, the Managing Director of Amrut Distilleries in a podcast conversation with Bhavya Desai talks about how the 75-year-old company has evolved over the... |
The MBA Thesis That Catapulted Indian Single Malt to the Global StageThe success story of Indian Single Malt (ISM) whisky in the global market place, pioneered by Bengaluru-based Amrut Distilleries, has been well documented. It is... |
Amrut Distilleries, Expanding Capacity and Eyeing Partnership in the Long Term
https://youtu.be/Pr1ZSChfYbk?si=KmkK59KnGWovs8XE In a podcast conversation with Bhavya Desai, Rakshit Jagdale, Managing Director of Amrut Distilleries, has spoken at length about the company’s expansion plans and... |
From Bar Counter to Global Stage
Great drinks aren’t made by accident. They take skill, patience, and someone who knows exactly what they’re doing. Akhilesh Sheoran is one of those people.... |
‘Dram Bell represents my values of quality, dedication and excellence’
With more and more celebrities entering the alcobev industry, former England Cricket Captain, Kevin Pietersen has made his debut in the Indian Alcobev market with... |
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Weller Bourbon Whiskey in India
Two celebrated wheated bourbons from Buffalo Trace Distillery make India debutWeller Special Reserve and Weller 12 Years Old, to create unique drinking experience Weller Kentucky... |
Tokaj – King of Wines, Wines of Kings
If you are a globe trotter or a connoisseur of wine, then you sure would have heard of Tokaj or how the Hungarians pronounce ‘toe-kay’.... |
Ospree Duty Free marketing initiatives grow spirit sales in duty free
Avishek Bambii Das, CEO of Ospree Duty Free by MTRPL outlines the growth of Ospree, the marketing initiatives and expansion plans. What was the rationale... |
Radico scaling New Heights every year
Incorporated in 1943, Radico Khaitan is one of the most recognised Indian Made Foreign Liquor (IMFL) brands in India, scaling new heights every year. It... |
Ian Macleod: From India to the World
Plan to launch exceptional Single Malt from India, date not finalised yet The Ian MacLeod family, known for their unwavering commitment to excellence, is on... |
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Whyte & Mackay: Looking to Craft a Legacy in India’s Evolving Whisky Market
As the Indian whisky market evolves with the introduction of newer and more premium products, Indian consumers are increasingly gravitating toward ultra-premium spirits. Whyte &... |
UP Distillers’ Association: Navigating Agriculture, Advocating Diversity, Inspiring Change
With the Government of India going aggressive in the E-20 blending target, availability of maize will be critical as presently India has limited maize production,... |
William Grant continues to grow with a positive momentum
With an evolving Indian consumer and alcobev market, William Grant & Sons has one of the most enviable portfolios in the industry. From award winning... |
‘Drink better, not More’ is our Vision - Hina Nagarajan, MD & CEO, Diageo India
Taking over the reins of one of the biggest companies in the market, can never be an easy task, especially when the daunting objective is... |
A Peek into the Whisky Whisperer's World: Jim Murray Unfiltered
Jim Murray stands as a prominent figure and key player in the global whiskey scene, having held the title of the world's first full-time whisky... |
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Heineken's Five Star Experience
With millennials leaning towards fresher and lighter tipple, Heineken recently launched their Heineken Silver Draught beer in Maharashtra with the aim to make it available... |
A Warm Welcome, campaign that elevates Mansion House brandy
Mansion House, a flagship brand of Tilaknagar Industries launched its new DVC titled ‘A Warm Welcome’ with a digital campaign. The campaign aims to evoke... |
UP becoming the hub of distilleries: UPDA’s Rajneesh Agarwal
Uttar Pradesh better known as the ‘Granary of the Nation’ is the largest sugarcane and wheat producer and the second largest rice producer in the... |
Kimaya Himalayan Beverages clock 100 crore turnover in one year
Abhinav Jindal, founder of Kimaya Himalayan Beverages, outlines the company's growth trajectory What is your impression of the response to craft beers? The craft beer... |
‘Our aspiration of reaching $1 billion sales by 2030 drives our Premiumisation Journey’
With offering some of the best global spirits and portfolio on offer and an aim to establish itself as the home for premium spirits across... |
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Pure Water, Harnessed from the Atmosphere
As the industry moves towards sustainability, efforts are being made by global giants to get Carbon Neutral. While majority of this push is still focussed... |