Jim Beam and Cadillac Formula 1 Global Partnership
Two American originals united on one world stage Jim Beam bourbon, and the Cadillac Formula 1 Team, have entered into a multi-year global partnership that... |
Seagram’s Royal Stag Four New Brand Ambassadors: Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare
Seagram’s Royal Stag recently announced the onboarding of four new dynamic personalities—Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare— as its new brand ambassadors. They... |
Cashmir Vodka Recognized with Gold at The Vodka Masters 2025
Cashmir Vodka has been awarded Gold in the Organic category at The Vodka Masters 2025. The vodka launched in May 2025 is distilled from Sona... |
Sanjay Dutt’s The Glenwalk Records Sale of a Million in 4 months
The Glenwalk, co-founded by Sanjay Dutt, has reported strong sales. The company sold over one million bottles in India between April and August 2025. This... |
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Kingfisher Triumphs at World Beer Awards 2025
United Breweries Limited has recently announced that Kingfisher has won four coveted honours across categories at the World Beer Awards 2025. At this year’s awards,... |
Hunter Achieves 7 Crore Bottles Average Yearly Sales
Hunter Beer, the flagship brand of SOM Group of Companies, has achieved two milestones this year – celebrating 25 years and registering average yearly sales of... |
‘Greater Than’ Brings Back Juniper Bomb
Juniper Bomb, first created in 2020 when a power outage extended a batch of Greater Than’s botanical soak from 10 to nearly 36 hours, the... |
Hendrick’s Gin Limited Edition Oasium Released
Hendrick's Gin has introduced limited edition—Hendrick’s Oasium, distilled by its Master Distiller, Lesley Gracie, and filled with herbs and vibrant fruits. Hendrick’s Oasium is the latest... |
Indri Becomes India’s Largest-Selling Single Malt, Crosses 2 Million Bottles in 2024
Indri, the single malt whisky from Piccadily Agro Industries, sold 2.04 million bottles (approximately 1,70,000 nine-litre cases) in 2024, placing it as the best-selling single... |
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India’s First Aromatic Low-Alcohol Still White Wine
Sula Vineyards recently announced the launch of Sula Muscat Blanc a vibrant, aromatic, and fruity new addition to the Sula Vineyards range. Marking a significant... |
India achieves 20% ethanol blending target earlier than deadline
The Indian Sugar & Bio-energy Manufacturers Association (ISMA) has stated that India has achieved its target of 20% ethanol blending programme (EBP) with petrol five... |
Glasgow Distillery’s Limited Release of 1770 10-Year-Old Single Malt
Glasgow Distillery has announced the release of its second limited 10-Year-Old single malt, to mark a decade of whisky production. This special edition has been... |
Kerala to Launch Brandy
In a strategic push to boost local liquor production and capture the evolving preferences of Kerala’s spirits market, the state government has commenced construction of... |
MPs Representing Agriculture and Wine Producers meet Amit Shah and Piyush Goyal
A delegation of Members of Parliament representing farmers and wine producers, led by MP, Supriya Sule met Union Minister of Home and Cooperation, Amit Shah... |
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Beer Industry Hit by Cans Shortage
India’s beer industry is facing a shortage of aluminium cans, thus impacting the sales of canned beer. As per some estimates in the media the... |
Gadkari unveils Praj BioVerse, Charts India’s Green Energy Future at World Biofuel Day 2025
The Union Minister for Road Transport and Highways, Nitin Gadkari, set out an ambitious vision for India’s energy and mobility transformation at the launch of... |
Radico Khaitan, Nikhil Kamath Invest in SRK & Aryan Khan’s D’YAVOL Spirits
First Launch to be Premium TequilaIn 2022, Aryan Khan and Bunty Singh had launched luxury apparel and small-batch spiritsRadico Khaitan acquires 47.5% of D'YAVOL for... |
Exclusive: Industry Veteran Suresh Menon dwells on impact on Street Prices of India-UK FTA
The alcobev sector has been a part of two critical Free Trade Agreements (FTAs) – the one India signed with Australia in early 2022, and... |
Maharashtra Made Liquor (MML) Guidelines Announced to Boost Local IndustryIn a move aimed at reviving underutilised liquor manufacturing units and offering consumers more affordable choices, the Maharashtra Government has formally introduced a new category... |
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spiritsEUROPE Wants Zero Reciprocal Tariff for Spirits between EU and USspiritsEUROPE has regretted that the EU-US political agreement has, for now, failed to secure the long-overdue restoration of the zero-for-zero framework for spirits. European Union... |
Tilaknagar Industries ups investment in Samsara-maker Spaceman Spirits Lab
IMFL manufacturer, Tilaknagar Industries Limited (TI) has made a follow-on investment of ₹10.66 crore in Spaceman Spirits Lab Private Limited (SSL), the maker of premium... |
Smirnoff Introduces Minty Jamun, Mirchi Mango and Zesty Lime
Smirnoff is set to shake up India’s flavour landscape with the launch of three bold new variants—Minty Jamun, Mirchi Mango and Zesty Lime—created especially for... |
Diageo Launches ‘The Mangroves Regeneration Pledge’ Featuring Ayushmann Khurrana
On the occasion of the 10th anniversary of World Mangrove Day, celebrated on July 6, 2025, Diageo India’s Signature Packaged Drinking Water unveiled a compelling... |
Beer Sales Dip in Karnataka in First Half of 2025
Karnataka, long seen as one of India’s top beer-consuming states, is witnessing a troubling trend. Beer sales in the state dropped by more than 18%... |
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Indri takes ‘City Series’ Global, Launches in Dubai Duty Free
After a successful debut in India, Indri Single Malt Indian Whisky has launched its limited edition ‘City Series’ global with the Dubai Duty Free Series. This special edition features two... |
Mount Everest Breweries appoints Vinod Babu G as Chief Executive Officer
Mount Everest Breweries Ltd. (MEBL), recently announced the appointment of Vinod Babu G as its new Chief Executive Officer (CEO). Vinod Babu G, with over... |
India - UK FTA: A New High or Hard Hangover for Indian Premium Spirits?
India and UK signed a historic FTA recently and while some in the Indian Alcobev landscape lauded and applauded the move for reduction on import... |
Tilaknagar Industries to raise ₹2,296 Crore via Preferential Issue
Tilaknagar Industries Limited (TI) has announced that its Board of Directors has approved a preferential issue of securities (equity shares and warrants) amounting to approximately... |
Radico Khaitan launches New Luxury Vodka - The Spirit of Kashmyr
Radico Khaitan has announced its entry into the luxury vodka segment with the launch of ‘The Spirit of Kashmyr’. Having established itself in the premium... |
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GenZ NOT the generation of moderation, survey reveals
IWSR’s latest Bevtrac survey of consumer sentiment, recently released shows that Gen Z is not shunning alcohol any more than older consumers – and in... |
Delhi to continue Excise Policy till March nextThe BJP-led government in Delhi has extended the current liquor policy till March 2026, marking the fifth extension since the Aam Aadmi Party’s (AAP) 2021-22... |
India and the UK sign landmark FTA
India and the UK signed a landmark free trade agreement (FTA) on July 24th with the aim to improve market access and boost bilateral trade... |
ISWAI, Scotch Whisky Association and industry call FTA ‘a game-changer’ISWAI says Cheers to India-UK FTA as a Historic MomentTariff Reduction may provide Greater Choice and Access To Premium Products The International Spirits and Wines... |
Piccadily launches INDRI AGNEYA
Piccadily Distilleries has launched Indri Agneya, a lightly peated version of their Indri Indian Single Malt Whisky – aiming to bring a bold new dimension... |
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HEINEKEN names Vineeth Suresh as India GCC Head
HEINEKEN N.V., the Netherlands based brewing conglomerate has confirmed appointment of Vineeth Suresh to lead its India GCC in Hyderabad, HEINEKEN Business Services India Private... |
Tilaknagar Industries to Acquire Imperial Blue from Pernod Ricard India
Tilaknagar Industries to become a PAN-India Player in Alcoholic BeveragesAcquisition is a strategic move to fast-track Tilaknagar Industries’ whisky forayPernod Ricard to accelerate focus on... |
Liquor Scam in Andhra Pradesh, Former Chief Minister under a cloudMP Midhun Reddy ArrestedManufactured narrative designed for media theatrics and political vendetta, says Y.S.Jagan Mohan Reddy In a major political development, the Andhra Pradesh Crime... |
ED Arrests Chaitanya Baghel in ₹2,100 Cr Chhattisgarh Liquor Scam
In a major political and legal flashpoint, the Enforcement Directorate (ED) on July 19 arrested Chaitanya Baghel, son of former Chhattisgarh Chief Minister Bhupesh Baghel,... |
Debra Crew Quits as Diageo CEO
Nik Jhangiani, CFO is interim CEOGuidance for fiscal 25 and 26 remains unchanged Diageo on 16th July 2025, announced that Debra Crew has stepped down... |
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Royal Stag BoomBox Presents ‘SIGH’ — Fusion of Music and Hip-Hop
Royal Stag BoomBox, brand’s flagship music IP in collaboration with Universal Music Group, returns with a fresh line-up under Royal Stag BoomBox Originals — a unique format... |
