Tunes & Toniq Shakes Up Gurgaon with a One-Night-Only Immersive Cocktail Experience
Get ready to pour, taste and move. Tunes & Toniq by Ambrosia is an exclusive, ticketed cocktail experience set to take over Le Meridien Hotel,... |
India-European Union FTA Signed: ‘Mother of all Deals’Indian duties on wines, currently at 150%, will be cut to 75% upon entry into force and gradually reduced further to 40%EU and India already... |
Piccadily Agro Q3 Fy26 PAT jumps 92% on Strong Distillery Growth
Piccadily Agro Industries Limited (PAIL) has delivered a striking performance in Q3 FY26, underscoring the momentum behind its premiumisation strategy and the rising global appetite... |
United Spirits Growth Driven by Strategic Focus on Premiumisation
United Spirits Ltd. reported a resilient performance for the third quarter and nine months ended 31 December 2025, navigating policy headwinds in key markets while... |
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Carlsberg inaugurates New Can Line at Mysuru Brewery
Carlsberg India recently inaugurated a new can line at its Mysuru Brewery, strengthening production capabilities. This milestone reinforces the company’s long-term commitment to Karnataka, following... |
Maharashtra signs ₹500-Crore Investment MoU with Carlsberg at Davos
Maharashtra has secured a ₹500-crore investment commitment from global brewing major Carlsberg, reinforcing the state’s appeal as a key destination for foreign investment in the... |
India–EU FTA to Unlock Opportunities in Alcobev Sector
The Union Minister of Commerce and Industry, Piyush Goyal, who concluded a significant two-day visit to Brussels on January 8, as part of the India-European... |
Karnataka Excise Department Officials caught accepting Rs. 25 Lakhs Bribe
The Karnataka Lokayukta Police on January 17 arrested three officials of the Excise Department after allegations of corruption surfaced involving a bar licence application. The... |
Budweiser 0.0 Celebrates ICC T20 World Cup Campaign “In the Hands of Fans”
Budweiser 0.0 has kicked off its partnership with the International Cricket Council (ICC) by unveiling ‘In the Hands of Fans, campaign that marks the first... |
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Imperial Blue Whisky Registers Strong Debut under Tilaknagar Industries
IMFL manufacturer Tilaknagar Industries Limited (TI), reported a strong kick-off for Imperial Blue Whisky under its fold as the brand registered primary sales of 1.79... |
Cherrapunji Eastern Craft Gin launches Meghalayan Mountain Berry Gin
Cherrapunji Eastern Craft Gin has released its newest expression, Mountain Berry Gin with Cherry Blossom. What makes its special is that it is distilled from... |
Amrut Expands Luxury Portfolio in North India with IGL Partnership
Bengaluru-based Amrut Distilleries has rolled out an expanded portfolio of high-end Indian single malts across Delhi and Uttarakhand, with Uttar Pradesh next in line. The... |
United Breweries launches Kingfisher Smooth
United Breweries Limited (UBL), part of the HEINEKEN Company, has launched Kingfisher Smooth. Brewed using imported hops and containing no added sugar, it delivers a... |
Proost Beer Achieves Rs. 115 Crore Revenue in FY25
Grano69 Beverages, makers of beer brand Proost, has registered revenues of over Rs. 115 crores for FY25, achieving EBITDA breakeven. This marks 174% growth over... |
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Blenders Pride Launches Zenith Black Edition
Blenders Pride, a leader in India’s premium whisky segment, has launched Blenders Pride Zenith Black Edition, a limited-edition expression. One million bottles of Zenith Black... |
Court Allows PLL Holders to Register Labels, Pending Final Order
Government defends ‘Maharashtra Made Liquor’ (MML) policy citing increase in revenue by 17%On December 16, United Spirits Limited applies for new label license - McDowell’s... |
GIFT City liquor rules eased
Any person from outside Gujarat or India can now consume liquor at designated hotels or restaurants in Gujarat International Finance Tec-City (GIFT City), a global... |
Amrut Unveils “Mumbai Chi Maaya,” Its Landmark Mumbai City Edition
Discover "Mumbai Chi Maaya," a limited-edition single malt whiskyCaptures the vibrant spirit of Mumbai Amrut Distilleries has unveiled “Mumbai Chi Maaya,” a radiant single malt... |
Karnataka to auction unused excise licences, to mop up additional Rs 1,000 crore revenue
In the 2025–26 Budget, Chief Minister Siddaramaiah proposed allotting unused liquor licences through e-auctionTo boost the State’s additional resource mobilisation. The Karnataka Excise Department has... |
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Bira91 Founder Ankur Jain Willing to Step Down
B9 Beverages founder and Chief Executive Officer, Ankur Jain is said to have offered to step down from the leadership of the company for the... |
Nao Spirits crowns Shreyas & Karan from Hideaway Goa as 2025’s ‘Bar Idols’ Winners
5th edition of the only bartender-and-server duo showcase had 243 bars participate across IndiaAbhijeet and Fabio from Pune’s Mazdana came in second placeParth and Abhinav... |
Baileys And Starbucks line-up five non-alcoholic beverages for the festive season
Baileys by Diageo India and Starbucks, come together to celebrate the flavours, rituals, and small magical joys that define the holiday season. Developed exclusively for Starbucks... |
New Beer Releases at Geist Brewing Co.
Geist Brewing Co. has introduced four new beers on tap, each offering a fresh flavour profile. They include Geist Lagerithm; Geist Route 66; Geist Double... |
Blenders Pride Fashion TourThe Blenders Pride Tour culminated in Kolkata with a bold new interpretation of craft, shaping fashion’s next move. Set against the backdrop of iconic Howrah... |
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Paul John XO Launches Exclusive Gift with Purchase PackagesJohn Distilleries has launched a new Gift-With-Purchase campaign for its premium grape brandy, Paul John XO. The campaign is designed to reward discerning spirit enthusiasts... |
World Class India 2026, bartending competition returns
Bartending competition by Diageo India nurtures the rise of a new bartending generationIndia, Nepal and Sri Lanka come together under one platform for the first time11-city roadshow across India, Sri... |
Karan Tacker’s Goonda now in 750ml bottles
Karan Tacker’s Goonda, India’s homegrown 100% agave spirit brands, is now available in 750 ml bottle. Building on the steady success of the 180 ml variant,... |
Diageo India Inaugurates Driver Sensitisation Tab Lab at RTO Vijayawada
By 2030, Diageo India aims to drive awareness and change the attitudes of 1 million people towards drink driving Diageo India (United Spirits Limited), in... |
Inside Pernod Ricard India’s Bet on Repertoire Drinking
Seagram’s Xclamat!on unites whisky, gin, vodka, rum, and brandy under one name, responding to a generation that values flexibility, quality, and continuity across occasions. India’s... |
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Section 49 of Maharashtra Prohibition Act Invoked, Questions Locus Standi of ISWAI
• Government defends ‘Maharashtra Made Liquor’ (MML) policy citing increase in revenue by 17% • On December 16, United Spirits Limited applies for new label license - McDowell’s Century Blended Whisky,under MML... |
India’s Oldest Single Malt Maker Launches Mahura Cask Finish Whisky: Madhuca – The Heritage Editions
Crazy Cock Indian Single Malt Whisky has launched Madhuca – The Heritage Editions, a new range finished in Mahura casks. The whiskies are produced at... |
KOMOS Tequila Expands to Mumbai
KOMOS, an expression of artisanal tequila, has recently arrived in Mumbai following successful launches across Delhi, Haryana, and Goa. Blending the deep-rooted heritage of Mexican... |
Teacher’s Reserve Wins Silver for Taste at the World Whiskies Awards 2026
Teacher’s Reserve has earned Silver in the Blended Whisky (Taste) category at the World Whiskies Awards 2026. The global recognition places Teacher’s Reserve alongside the finest... |
Ardent Alcobev launches New Glacir Vodka and Gin Soak Dry GinArdent Alcobev - who brought Kevin Peterson’s Dram Bell premium Scotch Whisky to India have launched Glacir Premium Vodka and Gin Soak Premium Dry Gin.... |
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Dune Ethanol Plant, Farmers Protest Environmental Concerns
Several plants have been shut earlier in other StatesMay spread to other States, if compliances are not metEffluent Treatment Plants must The proposed Dune Ethanol... |
AB InBev and International Cricket Council Sign Global Partnership
AB InBev and the International Cricket Council (ICC) have signed a global partnership. Starting in 2026, AB InBev will be the Official Beer Partner for... |
TIGERFIRE Vodka Debuts in India
Positions Itself as a Founder-Led Super-Premium LabelRoll out across Maharashtra, Goa, Hyderabad, and NCR initially and national market India’s premium spirits segment has a new... |
Indri Single Malt Unveils Mumbai City Series Duty-Free Exclusive
Indri Single Malt Indian Whisky has expanded its City Series with a new limited-edition expression crafted exclusively for Ospree Duty Free – Mumbai: The Hand-Selected Red Wine... |
Bombay High Court Directs Maharashtra to Open Portal for Label Registration
The Bombay High Court has directed the Government of Maharashtra to open the excise department portal for online registration of labels for all alcobev companies,... |
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Yuvraj Singh launches FINO Tequila
Following the popularity of launching alcobev products by actors, looks like Yuvraj Singh is the first sports personality to take the plaunge. He has launched... |