Blisswater Industries, the Bengaluru-headquartered alcobev and lifestyle company, has launched vodka brand, Salty Nerd, across Karnataka. The brand will be available in liquor stores across the state right in time for the Valentine’s celebration.
Distilled from premium grains and charcoal-filtered for a clean, smooth finish at 42.8% ABV, the vodka is crafted to be enjoyed chilled and neat, while also offering versatility for cocktail experiences.
In Karnataka, Salty Nerd is being introduced in three distinct variants — Classic, Imperial Salted Caramel and Capitalistic Cola. While the Classic offers a crisp and smooth profile, Imperial Salted Caramel delivers a rich, balanced sweet-salty finish, and Capitalistic Cola brings the awesomeness of Cola. Together, the range reflects the brand’s flavour-led approach and its focus on offering something unconventional yet premium.
Commenting on the Karnataka launch, Varna Bhat, Founder & CEO, Blisswater Industries, said, “People in Karnataka let’s raise a glass! Our Salty Nerd Vodka range is here and we are extremely happy to share this creation of ours with such a vibrant market that loves well crafted and premium spirits. There is a nerd in all of us and Salty Nerd is crafted for all individuals who enjoy making confident choices and expressing their personality through what they drink. Launching the brand in our home state is an important milestone as we continue to expand our presence across India.”