IMFL manufacturer Tilaknagar Industries Limited (TI), reported a strong kick-off for Imperial Blue Whisky under its fold as the brand registered primary sales of 1.79 million cases in December 2025, its first month under the TI banner, as per the primary volume figures available with the company.
Nishant Jain, President – Sales, Tilaknagar Industries said, “The first month of Imperial Blue sales post-acquisition reflects the strength of our execution capabilities and distribution network. This milestone validates our strategic decision to acquire the brand and marks an important step in accelerating Tilaknagar Industries’ growth journey as a pan-India IMFL player.”
Excluding Imperial Blue, TI’s core business, also delivered healthy growth. The company’s business (ex-Imperial Blue) recorded primary sales of 1.30 million cases in December 2025. With the addition of Imperial Blue, TI has now emerged as a pan-India player.
TI further strengthened its market position in South India during the month. The South zone achieved secondary sales of 2.11 million cases, reinforcing the company’s leadership across key markets. TI emerged as the second-largest national player in the South IMFL industry with a 9.7% market share, while also becoming the largest player in the Prestige & Above (P&A) segment with a 32% market share.
The company also recorded improved performance across major southern markets. In Telangana, TI emerged as the largest player, achieving 1 million cases in sales, with a 21.7% market share in the overall IMFL industry and 32% market share in the P&A segment. In Andhra Pradesh, TI became the second-largest player, recording 6.37 lakh cases in sales and securing a 17.2% market share in the IMFL industry while also emerging as the largest player in the P&A segment with a 38.7% market share. In Karnataka, TI further consolidated its leadership by becoming the largest player in the P&A segment with a 39% market share.
“As the integration of Imperial Blue progresses, TI expects to unlock operational and distribution synergies, improve supply-chain efficiencies and drive margin expansion over the coming quarters, strengthening its competitive position and supporting sustainable growth across markets,” said Ameya Deshpande, President Strategy & Corporate Development, Tilaknagar Industries.