- Debuting in Karnataka, India’s first crafted sparkling cocktail RTD
Misfit by Grover Vineyards has unveiled the perfect fuel to spark a bold new wave of self-expression. Making its debut in Karnataka, Misfit is India’s first crafted sparkling cocktail RTD. Misfit has four striking flavours: classics like Mimosa and Cranberry, and new ones like Kir Royale and Kalimotxo.
Born from the recipes of Grover Vineyards, Misfit cocktail spritzers have caps which open with a twist. Blended with natural fruit flavours, high-quality grapes, and the finest ingredients, Misfit spritzers are designed to delight the senses. Each variant offers a crisp refreshment with a fruit-forward balance.
“We noticed a rush to conform, whether it’s chasing the latest fashion microtrend or using the same trending audio just to ace the algorithm. That’s precisely why we created Misfit: a spritzer that cuts through the conformity and encourages consumers to embrace their individuality. Misfit also makes exploring spritzers genuinely fun, especially when it’s often seen as something intimidating. It’s truly for the trendsetters, the rebels and everyone who confidently makes their own rules,” said Sumit Jaiswal, Chief Operating Officer of Grover Vineyards.
With its debut in Karnataka paving the way for a nationwide rollout, Misfit is set to shake things up further with even more flavours on the horizon.