Blisswater Launches Salty Nerd Vodka with Three Expressions
Blisswater Industries, the Bengaluru-headquartered alcobev and lifestyle company, has launched vodka brand, Salty Nerd, across Karnataka. The brand will be available in liquor stores across... |
Pawan Kalyan Warns AP Retailers of Action if Liquor Sold Above MRP
Andhra Pradesh Deputy Chief Minister K. Pawan Kalyan has directed Excise Department officials to crack down on liquor shops charging prices above the Maximum Retail... |
ABD Maestro Unveils Limited Edition 34-Year-Old Single Malt Priced at ₹11 Lakhs
ABD Maestro Pvt. Ltd., the super-premium and luxury spirits brand company and a subsidiary of Allied Blenders & Distillers (ABD), has unveiled ‘The Collective’ Limited Editions... |
Medusa Enters Draught Segment, Targets On-Trade Growth in DelhiMedusa Beverages has launched its draught beer offering in Delhi, expanding its presence in the on-trade and HORECA segment as the brand looks to strengthen... |
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Maharashtra signs ₹500-Crore Investment MoU with Carlsberg at Davos
Maharashtra has secured a ₹500-crore investment commitment from global brewing major Carlsberg, reinforcing the state’s appeal as a key destination for foreign investment in the... |
Tuborg unveils Bold New Visual Identity
As part of Carlsberg Group’s focus on driving consumer relevance and distinctiveness across its global beer portfolio, Tuborg is stepping into a new era. The... |
United Spirits Growth Driven by Strategic Focus on Premiumisation
Consolidated net sales value of Rs. 3,694 crore in third quarterFor the nine months, profit after tax stood at Rs. 1,259 crore, up 13.7% United... |
Uttar Pradesh Drafting New Excise Policy
The Uttar Pradesh government is drafting a new Excise Policy 2026-27 to accelerate industrial investment in the state and strengthen revenue resources, according to reports.... |
Rita Greenwood of William Grant & Sons assumes Chair of the Scotch Whisky Association Council
The Scotch Whisky Association (SWA) has announced the appointment of Rita Greenwood, Chief Investment Officer at William Grant & Sons, as the new Chair of... |
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United Breweries targets 3–6% Annual Savings in Major Cost Overhaul
United Breweries Ltd (UBL) recently announced a productivity and cost-effectiveness programme aimed at delivering sustained annualised savings of 3% to 6%, as it seeks to... |
Union Budget 2026: TCS for Alcohol now at 2%
In the Union Budget 2026-27, Finance Minister Nirmala Sitharaman announced changes affecting alcohol and tobacco products. The Tax Collected at Source (TCS) rate for sellers... |
Tunes & Toniq Shakes Up Gurgaon with a One-Night-Only Immersive Cocktail Experience
Get ready to pour, taste and move. Tunes & Toniq by Ambrosia is an exclusive, ticketed cocktail experience set to take over Le Meridien Hotel,... |
Piccadily Agro Q3 Fy26 PAT jumps 92% on Strong Distillery Growth
Piccadily Agro Industries Limited (PAIL) has delivered a striking performance in Q3 FY26, underscoring the momentum behind its premiumisation strategy and the rising global appetite... |
United Spirits Growth Driven by Strategic Focus on Premiumisation
United Spirits Ltd. reported a resilient performance for the third quarter and nine months ended 31 December 2025, navigating policy headwinds in key markets while... |
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Carlsberg inaugurates New Can Line at Mysuru Brewery
Carlsberg India recently inaugurated a new can line at its Mysuru Brewery, strengthening production capabilities. This milestone reinforces the company’s long-term commitment to Karnataka, following... |
Maharashtra signs ₹500-Crore Investment MoU with Carlsberg at Davos
Maharashtra has secured a ₹500-crore investment commitment from global brewing major Carlsberg, reinforcing the state’s appeal as a key destination for foreign investment in the... |
India–EU FTA to Unlock Opportunities in Alcobev Sector
The Union Minister of Commerce and Industry, Piyush Goyal, who concluded a significant two-day visit to Brussels on January 8, as part of the India-European... |
Karnataka Excise Department Officials caught accepting Rs. 25 Lakhs Bribe
The Karnataka Lokayukta Police on January 17 arrested three officials of the Excise Department after allegations of corruption surfaced involving a bar licence application. The... |
Budweiser 0.0 Celebrates ICC T20 World Cup Campaign “In the Hands of Fans”
Budweiser 0.0 has kicked off its partnership with the International Cricket Council (ICC) by unveiling ‘In the Hands of Fans, campaign that marks the first... |
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Imperial Blue Whisky Registers Strong Debut under Tilaknagar Industries
IMFL manufacturer Tilaknagar Industries Limited (TI), reported a strong kick-off for Imperial Blue Whisky under its fold as the brand registered primary sales of 1.79... |
Cherrapunji Eastern Craft Gin launches Meghalayan Mountain Berry Gin
Cherrapunji Eastern Craft Gin has released its newest expression, Mountain Berry Gin with Cherry Blossom. What makes its special is that it is distilled from... |
Amrut Expands Luxury Portfolio in North India with IGL Partnership
Bengaluru-based Amrut Distilleries has rolled out an expanded portfolio of high-end Indian single malts across Delhi and Uttarakhand, with Uttar Pradesh next in line. The... |
United Breweries launches Kingfisher Smooth
United Breweries Limited (UBL), part of the HEINEKEN Company, has launched Kingfisher Smooth. Brewed using imported hops and containing no added sugar, it delivers a... |
Proost Beer Achieves Rs. 115 Crore Revenue in FY25
Grano69 Beverages, makers of beer brand Proost, has registered revenues of over Rs. 115 crores for FY25, achieving EBITDA breakeven. This marks 174% growth over... |
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Blenders Pride Launches Zenith Black Edition
Blenders Pride, a leader in India’s premium whisky segment, has launched Blenders Pride Zenith Black Edition, a limited-edition expression. One million bottles of Zenith Black... |
Court Allows PLL Holders to Register Labels, Pending Final Order
Government defends ‘Maharashtra Made Liquor’ (MML) policy citing increase in revenue by 17%On December 16, United Spirits Limited applies for new label license - McDowell’s... |
GIFT City liquor rules eased
Any person from outside Gujarat or India can now consume liquor at designated hotels or restaurants in Gujarat International Finance Tec-City (GIFT City), a global... |
Amrut Unveils “Mumbai Chi Maaya,” Its Landmark Mumbai City Edition
Discover "Mumbai Chi Maaya," a limited-edition single malt whiskyCaptures the vibrant spirit of Mumbai Amrut Distilleries has unveiled “Mumbai Chi Maaya,” a radiant single malt... |
Karnataka to auction unused excise licences, to mop up additional Rs 1,000 crore revenue
In the 2025–26 Budget, Chief Minister Siddaramaiah proposed allotting unused liquor licences through e-auctionTo boost the State’s additional resource mobilisation. The Karnataka Excise Department has... |
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Bira91 Founder Ankur Jain Willing to Step Down
B9 Beverages founder and Chief Executive Officer, Ankur Jain is said to have offered to step down from the leadership of the company for the... |
Nao Spirits crowns Shreyas & Karan from Hideaway Goa as 2025’s ‘Bar Idols’ Winners
5th edition of the only bartender-and-server duo showcase had 243 bars participate across IndiaAbhijeet and Fabio from Pune’s Mazdana came in second placeParth and Abhinav... |
Baileys And Starbucks line-up five non-alcoholic beverages for the festive season
Baileys by Diageo India and Starbucks, come together to celebrate the flavours, rituals, and small magical joys that define the holiday season. Developed exclusively for Starbucks... |
New Beer Releases at Geist Brewing Co.
Geist Brewing Co. has introduced four new beers on tap, each offering a fresh flavour profile. They include Geist Lagerithm; Geist Route 66; Geist Double... |
Blenders Pride Fashion TourThe Blenders Pride Tour culminated in Kolkata with a bold new interpretation of craft, shaping fashion’s next move. Set against the backdrop of iconic Howrah... |
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Paul John XO Launches Exclusive Gift with Purchase PackagesJohn Distilleries has launched a new Gift-With-Purchase campaign for its premium grape brandy, Paul John XO. The campaign is designed to reward discerning spirit enthusiasts... |
World Class India 2026, bartending competition returns
Bartending competition by Diageo India nurtures the rise of a new bartending generationIndia, Nepal and Sri Lanka come together under one platform for the first time11-city roadshow across India, Sri... |
Karan Tacker’s Goonda now in 750ml bottles
Karan Tacker’s Goonda, India’s homegrown 100% agave spirit brands, is now available in 750 ml bottle. Building on the steady success of the 180 ml variant,... |
Diageo India Inaugurates Driver Sensitisation Tab Lab at RTO Vijayawada
By 2030, Diageo India aims to drive awareness and change the attitudes of 1 million people towards drink driving Diageo India (United Spirits Limited), in... |
Inside Pernod Ricard India’s Bet on Repertoire Drinking
Seagram’s Xclamat!on unites whisky, gin, vodka, rum, and brandy under one name, responding to a generation that values flexibility, quality, and continuity across occasions. India’s... |
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Section 49 of Maharashtra Prohibition Act Invoked, Questions Locus Standi of ISWAI
• Government defends ‘Maharashtra Made Liquor’ (MML) policy citing increase in revenue by 17% • On December 16, United Spirits Limited applies for new label license - McDowell’s Century Blended Whisky,under MML... |