Tag Archives: Chief Marketing Officer

Kartik Mohindra takes over as Managing Director, India of William Grant & Sons

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  • Debasree Dasgupta to take charge as CMO & Head of Global Business Development of Pernod Ricard India on November 1

Kartik Mohindra took charge as Managing Director of WG&S, India on October 1. He was formerly the Chief Marketing Officer & Head of Global Business Development at Pernod Ricard India. Sachin Mehta, the current MD, will be taking up an international role within the WG&S business, as Managing Director, Canada.

Kartik Mohindra’s position in Pernod Ricard India is being taken by Debasree Dasgupta, effective November 1.  Currently Global Vice President for Absolut, Dasgupta took on the position in 2023 and has since overseen the brand’s international strategy. Her career spans senior marketing roles at PepsiCo, Reckitt, and Unilever, giving her a diverse portfolio across categories and geographies.

Premium spirits company William Grant & Sons is signalling a focused push to strengthen its presence in one of the world’s most promising alcoholic beverage markets. Kartik joined the business with over 26 years of experience as a senior leader in marketing and sales, primarily in the alcohol, beverage and FMCG sectors.

In his former role, he played a role in transforming business performance at Pernod Ricard, leading brand strategy and expanding into new global markets. He has also overseen brand-led innovation across various categories, from whiskies and wines to brand extensions.

“These appointments reflect WG&S’ continued investment in key growth markets and a commitment to strengthening our global leadership team. We are excited to welcome Kartik to our team in India – a strategically important market for us. Driven by his expertise, we’re confident that we will further build on the great progress Sachin and the team have made in India in recent years,” said Doug Bagley, Chief Commercial Officer, WG&S.

The company’s portfolio includes brands of Scotch whisky, like Grant’s Blended Scotch, Glenfiddich, The Balvenie range of handcrafted single malts and other spirits brands such as Monkey Shoulder, Hendrick’s Gin and Tullamore DEW Irish Whiskey. William Grant & Sons operates in India through its 100% subsidiary William Grant & Sons (India).

Longitude 77 launched in Punjab

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Pernod Ricard India has launched Longitude 77 in Punjab offering seekers of authentic, contemporary Indian luxury a memorable experience which was marked by a launch event at the 10th anniversary of EYP Creations. The launch was held at the 10-year celebration of EYP Creations, which specializes in handling Punjabi music artist. 

EYP Creations manages Punjabi artist like Parmish Verma, Jassie Gill, B Praak, Babbal Rai, and others out of which the event witnessed the presence of B Praak, Gurnazar, and Jassie Gill.

With the availability of Longitude 77 in Maharashtra, Goa, Haryana, Chandigarh, Rajasthan, Uttar Pradesh, Dubai, and at Delhi Duty Free, the brand is further making its way in the Indian markets with the launch in Punjab. It is aimed at providing a premium convivial experience while establishing a new benchmark for Indian whisky drinkers in Punjab.

The culinary experience featured Punjab’s bold flavours, reimagined in contemporary, experimental dishes. The event culminated in an exclusive Longitude 77 tasting experience, featuring serves along the Longitude such as Punjab Old Fashion that highlighted the finest local ingredients, recognized with GI tags for their exceptional uniqueness.

Watch our review of Longitude 77 here.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “We are proud to bring Longitude 77 to Punjab, a region known for its deep appreciation of authenticity and grandeur. This launch marks an exciting chapter as we continue to share this unique spirit of India with connoisseurs across the country.”Nikhil Dwivedi, Founder & Director, EYP Creations said, “As we celebrate a decade of EYP Creations, it’s truly exciting to mark this milestone by partnering with such a prestigious brand like Longitude 77 for their launch in Punjab. The brand reflects the same values we stand for.”