One common thread among all the craft gin makers is that they are kind of globe trotters and well-heeled. And these journeys make them richer (I am not talking financially here). Take for instance, Cedric Vaz, Director of Global Spirits and Foods and the creator of the arguably the first craft gin from Goa – the Black Jewel.
It was on one of his trips to Europe between 2010 and 2012 that he noticed that gin was becoming popular and blooming in some of the European markets. “I could see it coming to India very soon which motivated me to work on creating a brand of premium yet value for money, which will appease those customers who really have a craving for a good Gin and are ready to pay a reasonable price for it. After a lot of work, research and sleepless nights, we zeroed down on the concept and creation of our gin brand which we named ‘Black Jewel’. Our first batch was manufactured on December 18, 2018. Our gin was first amongst the gins produced in Goa as well as first amongst crafted Gins.”
Black Jewel Gin is meticulously hand crafted from hand-picked juniper berries that are grown in the highlands of Italy. These berries along with other botanicals such as Cilantro, Wild Celery, Carum Carvi etc. are infused into the premium grain spirit through a double copper pot distillation. The result is a gin with distinct and remarkable zesty citrus flavour.
For gin to be called gin it needs the juniper as one of its ingredients that is what makes gin unique from vodka. From the perspective of a consumer, herbs other than juniper are a personal preference and palate-friendly. A manufacturer is compelled to compulsorily add Juniper to call it gin, but is free to add the herbs and flavours of their wish, making gin a diverse drink; and this allows the customers to be choosy about their taste and style of gin.
Superior quality of water in Goa
Mac Vaz of Global Spirits and Foods which manufactures Black Jewel Gin states that, besides friendly excise policy, Goa has the perfect water quality for spirit manufacture. “Coming under the Dharwad super group, largely dominated by the laterite rock as its soil which is highly porous and permeable, the quality of ground water is clean and sweet. This, with the heavy rains of nearly 330cm, makes Goa a region with good amount of potable water. We believe water of Goa has its own brand equity.”
On Black Jewel’s reasonable pricing, Sanath Bharne of Sales says, “While there is a general perception that premium pricing has a pull factor with certain Indian consumers, we resisted that suggestion from the trade and came up with an MRP of `675 for 750 ml as we were clear that we wanted Black Jewel to be within the reach of the consumers who are accustomed to regular molasses-based flavoured Gins.”