ABD Maestro Pvt. Ltd. has introduced YELLO Designer Whisky, a new offering that combines Scotch malts from Speyside and the Highlands with Indian malt whiskies. The launch comes shortly after the debut of Rangeela Vodka by Ranveer Singh, who is also the company’s Co-Founder and Creative Partner.
YELLO Designer Whisky enters the market with packaging aimed at reflecting contemporary consumer tastes through its colour-led design, sleek structure, and a transparent “whisky window.” The whisky is priced at ₹2,700 for a 750ML bottle in Maharashtra, where it has first been introduced. The brand will roll out next in Goa, West Bengal, and select North Indian markets.
The blend uses Scotch malts matured in ex-bourbon oak barrels, contributing notes of vanilla caramel and oak, while the Indian malts add depth and a warm finish. According to Bikram Basu, Managing Director of ABD Maestro, the whisky’s development focused on product design, packaging and communication centred around emerging consumer preferences.
India’s premium spirits category continues to evolve, supported by a growing base of consumers seeking products that align with their personal expression and identity. YELLO Designer Whisky is positioned within this segment, targeting urban and culturally aware drinkers.