Tag Archives: Alchobev

Scotch Whisky makes strong Economic Impact

With the Brexit debate dominating British politics, the fate of Scotch, the money spinner for Scotland will be closely watched.

The Scotch Whisky industry is strategically important to the economies of Scotland and the United Kingdom. This report – building on work by the Centre for Economics and Business Research (CEBR) – explores Scotch Whisky’s direct contribution to GVA, international trade, employment, supply chain and revenue through excise duty. The contribution of the Scotch Whisky industry to the UK economy has grown by 10% since 2016 to £5.5bn.

A new report by the Scotch Whisky Association, building on research carried out by the Centre for Economic and Business Research (CEBR), also reveals Scotland’s national drink generates two-thirds of all spirits Gross Value Added (GVA) in the UK. The industry has been buoyed in recent years by record exports, reaching £4.7bn in 2018, and several new distilleries beginning production and opening their doors to tourists.

This success comes despite the industry continuing to pay the fourth highest duty rates in the EU, and one of the highest of spirit producing nations globally. Recent freezes to UK duty have helped the industry to reinforce its vital importance to the UK economy. Karen Betts, Chief Executive of the SWA, said:“This research shows the huge contribution that our industry plays to both the Scottish and UK economies.

“Significantly, the research shows that our industry’s GVA increased by 10% to £5.5bn between 2016 and 2018, as a result of Scotch Whisky companies’ continued export success and the industry’s consistent investment – over £500 million in the last 5 years – in production, distribution, marketing and tourism.

“Despite the challenges of Brexit, this is investment that continues to flow, with more projects planned and more distilleries set to open – a sign that the Scotch Whisky industry remains confident about the future. This is great news for our many employees, our investors, supply chain and, of course, for our consumers all over the world, who love Scotch. “This report also highlights the high rate of domestic tax that Scotch Whisky faces in the UK. In the US, Scotch and other whiskies are taxed at just 27% of the rate that HM Treasury taxes us here at home. We will continue to press the Chancellor for fairer treatment of Scotch Whisky in our domestic market, which reflects the vital economic contribution the thousands of people who work in whisky make to the UK economy every day.”

Scotch Whisky provides £3.8bn in direct in GVA to Scotland – helped by regulations in place that requires all Scotch Whisky to be distilled and matured for at least three years in Scotland. This means Scotch Whisky contributes more than double than life sciences (£1.5bn) to the Scottish economy, supporting more than 42,000 jobs across the UK, including 10,500 people directly in Scotland, and 7,000 in rural communities.

The sector was found to perform a crucial role in driving productivity across Scotland. The manufacturer of beverages in Scotland – dominated by Scotch – produces £210,505 GVA per employee. Comparatively, the industry is more productive than the energy sector (including renewables) at £173,511 per head, life sciences at £93,735 per head, and creative industries at £60,712 per head.

Exchequer Secretary to the Treasury Robert Jenrick MP said: “I’m delighted to see how this important sector is thriving. “We are supporting the Scotch whisky success story by freezing duty on spirits again this year. “Our record of reductions and freezes to alcohol duties have provided more than £4bn of support to the drinks sector here in the UK.” Rural Economy Secretary Fergus Ewing MSP said: “I welcome the contribution that the Scotch Whisky industry makes to the Scottish Economy. “The industry’s performance is testament to the hard work of those who work in this important sector, making Scotch Whisky one of Scotland’s greatest global exports.”

Neeraj Kumar named Beam Suntory’s Managing Director, India

Beam Suntory has appointed Neeraj Kumar to serve as Managing Director, India, effective May 2019. With leading brands like Teacher’s and Jim Beam, the company has an ambitious goal of reaching $1 billion in sales by 2030.

“Neeraj is the ideal leader to guide the next wave of growth in our India business unit,” said Pryce Greenow, Beam Suntory’s President, International. “Since joining Beam Suntory, Neeraj has demonstrated exceptional leadership skills and brings a wealth of marketing and sales experience to the role. We’re always looking to provide greater leadership opportunities for our top talent, and Neeraj has the leadership capabilities, character and determination to help us achieve our ambitions to grow India into one of our biggest markets.”

Beam Suntory in India has offices in Gurgaon, New Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and a primary bottling facility in Rajasthan.

Kumar is a veteran marketing and strategy leader with more than 25 years of marketing, sales, and strategy experience. Kumar joined Beam Suntory in 2008 as Marketing Director, India helping build the leadership position for Teacher’s Scotch in India while expanding Jim Beam. In 2016, he assumed the position of Marketing Director, Emerging Asia, helping establish new routes-to-market in China and South Korea. Kumar has been a key leader in helping deliver sustained performance in India, a priority emerging market for Beam Suntory.

“India is a strategic priority for Beam Suntory, and I couldn’t be more energized to be charged with our ambitious growth agenda and leading our passionate India team,” said Kumar. “Our growth plans reflect a strong commitment from Beam Suntory to the Indian market and our vision of Growing for Good, protecting water and the environment, giving back to our communities, and promoting responsible consumption of our products.”

Prior to Beam Suntory, Kumar served in roles of increasing responsibility at PepsiCo Nepal and Electrolux India, where he rose to the position of Vice President Marketing & Strategy at Electrolux Major Appliances.

Grover Zampa Vineyard emerges as frontrunner in the Indian wine industry

In an interview with Ambrosia, Mr. Vivek Chandramohan, Chief Executive Officer, Grover Zampa Vineyards, outlines the company’s strategic plans.

What is the status of Grover Zampa Vineyards post the acquisition? What is the rationale behind the purchase of Four Seasons Wines, Charosa Vineyards and Myra Vineyards?

With the addition of Four Seasons, Charosa and Myra, we aim to expand into a multi-brand lifestyle label with wine being at the core of our business. We are looking to widen the portfolio and offer more varietals that resonate with the millennials and new age wine drinkers. This will also lead to an increased focus on wine tourism with better amenities being offered to patrons at the vineyards, thereby consolidating the position as a market leader in the country.

The wine industry has been on a positive growth trajectory for the past few years, with growing interest from varying consumers to better understand and experience the beverage. This has opened up the pathway to expand and reach out to these very consumers through various touch-points – an insight which has significantly dictated our association with Four Seasons, Charosa and Myra.

Will there be any new wines from Grover Zampa or the focus will be on consolidation?

We have fortified our capacities and capabilities with inclusion of new technologies and we will continue to innovate and introduce new wines tailored of international standard. Every winery will have a different focus.

What price range will you be focusing on given that you now have a broader portfolio?

Focus has always been and will always be on selling premium wines which are priced at `650 and above. At Grover, our soul has always been about quality and so, we have invested heavily on sub-surface irrigation. This system allows for the plant to root deeper thereby aiding in quicker rooting in what typically would otherwise take decades by generic evolution.

We have also invested in drones and sensor technologies. The sensors will detect water stress and then the sub surface irrigation system will only give the plant water when it needs it. Research has shown us that this method dramatically improves the lifespan of the Vine as also much improves the quality of grape. Also, when you have extensive acreage of vineyards, it becomes nearly impossible to go through every square feet of the vineyard and check for disease. Here is where we have drones that fly over quickly and aerially detect the disease, if any, and administer medication quickly thus saving us millions in terms of crop value. While we have spent a lot on new technologies, our wines will be also priced at `5000 and above which will be sold exclusively.

Do you see a change in the packaging especially in the wines of the newly acquired wineries?

Immediately we will only enhance the packaging but it will not change anything as of now. We will continue with what we have in Charosa but might enhance the packaging of Four Seasons .

What sort of targets have you set for wine exports?

We now export to 28 countries; 8 new countries have been added this year. Our biggest market is France. A significant quantity of our La Reserve, Art Collection Rose` & Art Collection Cabernet Shiraz go into France. Our second largest export market is Japan. US is showing strong growth this year, UK a little slow, but we have made strong inroads into Europe this year. We have made our foray into the Nordic world, Finland, and Norway, which are monopolies, from where we have got quick and large repeat orders. These monopolies will never give you repeat orders unless they have sold the wines. This shows strong acceptance of our wines in these regions. 20% of sales are exports currently.

This year, we should close with circa 260,000 cases. Much of our expansion has come because of the growth that we have secured in the Indian market. Yes, our exports have also grown. We will most likely close at 20,000 cases this year out of the 260,000 cases.

Grover Zampa Vineyards bags most prestigious honours

Grover Zampa Vineyards, India’s oldest and leading fine wine producer and exporter, have added yet another feather to their victory cap by bagging 13 coveted honours at the recent Indian Wine Awards, 2018. An initiative powered by Sonal Holland, India’s first and only Master of Wine and Founder-Director of SoHo Wine Club. Indian Wine Awards is a world-class competition, that rewards, recognises and celebrates the best of wines available in the Indian market, both domestic and international.

The second edition of the revered awards was held on 29th September, 2018, at The Leela Mumbai. Undeniably the one-stop guide for Indian consumers to purchase wines, the ceremony marks the unison of dignified luminaries of the food and beverage industry, who come together to identify and award Indian wines for their palatable distinctiveness. Amongst the distinguishable accolades, Grover Zampa was awarded ‘Best Red Wine Indian’ for its Chene Grande Reserve 2015 and ‘Best Sparkling Wine Indian’ for its Soirée Brut Rosé 2015. It’s varietal, Soirée Brut 2015 won the Best Food & Wine pairing with Malvani Fish Fry. The brand’s other labels such as Art Collection, VA Reserve Collection, La Reserve, amongst others, earned discernible medals, further verifying Grover Zampa’s commitment to producing only superlative and high quality wines.

Elated with the wins, Vivek Chandramohan, CEO, Grover Zampa Vineyards opined, “We take pride in the toil and passion that form key ingredients of the wines being produced here at Grover Zampa Vineyards. The acknowledgment and awards won at the Indian Wine Awards, 2018, redefine the brand’s unwavering fortitude and zeal to please patrons with the best in wine always. These wins not only re-instil our faith in our capabilities and commitment, but also motivate us further to set newer benchmarks.”  

Wine

Trophy / Medal

Chene Grande Reserve 2015

Best Red Wine Indian

Soirée Brut Rosé 2015

Best Sparkling Wine Indian

Soirée Brut 2015

Trophy Winner of the Food & Wine Pairing Competition

Zampa Soirée Brut Magnifique 2016

Gold

Vijay Amritraj Reserve Collection White 2017

Gold

Vijay Amritraj Reserve Collection Red 2015

Gold

Art Collection Sauvignon Blanc 2018

Gold

Art Collection Viognier 2018

Gold

La Reserve Red 2016

Gold

Soirée Brut 2015

Silver

Art Collection Chenin Blanc 2017

Silver

Art Collection Shiraz Rosé 2018

Silver

Art Collection Cabernet Shiraz 2017

Silver