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Past Issue: March 2012

 
 

In this Issue:

 
Indspirit Report
Profile - Schneider - Weisse Excelling at craft of Beer Making
Profile - Atilla Iskifoglu The Balanced Bartender

Special Feature - India in Diary of Union des Grands Crus of Bordeaux

Winning and Dinning - Singapore Sling

Winning and Dinning - Valdivieso Wines Come to Town
Winning and Dinning - ProWein 2012 Strictly Professional and International
 
 
 

Indspirit Report

INDSPIRIT 2012 served as the best platform for the Indian alcobev industry to discuss iss ues and highlight matters pertaining to alcobev trade in India. Att ended by industry stalwarts, the conference; 'Challenges and Oportunities in the Indian alcobev Industry" had an impressi ve line-up of speakers which made the event a resounding success. the conference was organised by Ambrosia in Association with CIABC. A report. The seventh edition of INDSPIRIT 2012 was inaugurated by Ashok Sinha, Former Secretary Food Processing Ministry and other industry leaders at the World Trade Center,Mumbai. Speaking at the opening ceremony of the conference Trilok Desai, Editor and Publisher of Ambrosia magazine said that INDSPIRIT has always been a platform for the most effective interaction among industry professionals that has resulted into the creation of alcobev bodies like CIABC (Confederation of Indian Alcoholic Beverage companies) and AIBA (All Indian Brewers Association) in the past. The conference has also received continuous support from the major players of the alcobev industry including the UB group, Radico Khaitan, Diageo, Pernod Ricard, Jagatjit Industries, Beam Globals, Bacardi, Tilaknagar Industries Ltd., and many others. While discussing the evolution of the Indian alcobev industry, he highlighted how the industry has remained vibrant and maintained a 10% growth despite nation’s GDP slowing down to 6.2% as per the latest Reserve Bank of India figures. "No wonder this industry is considered recession proof," he said. "In the last 20 years of publishing Ambrosia, I have never seen negative growth in the industry, though it had slowed down a bit few years back. The total market size is 250 million cases out of which whisky comprises of 58-60%, brandy 17% and white spirits including vodka 15 and 8% respectively. Apart from these figures country liquor is almost the same as the IMFL market today which is around 220 million cases. While the Indian beer market is of 200 million cases, wine with imported spirits is 3 million cases. Indian liquor market remains one of the most lucrative markets despite complicated laws and multiple duty structures in all 32 states. The industry itself is in an absolutely regulated environment with increasing taxes every year. However, the encouraging fact is that the industry has been fighting with all sorts of issues and yet surviving and growing.

 

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Profile - Schneider - Weisse Excelling at craft of Beer Making

The German craft beer Schneider-Weisse has been in India for some time. After changing its marketing and distribution partner, the brand is looking forward to a successful second inning in the country. Susanne Hecht, Sales Director Export, Schneider-Weisse speaks to Rojita Tiwari about the brand and its expectation out of the market, during her recent trip to India.

German beer is are not all about Erdinger beer, but that’s the one, which reminds everyone of Oktoberfest. Germany is also home to a number of fine microbreweries which excel in the craft of beer making, especially when it comes to wheat beer. Schneider-Weisse, the only wheat beer which has a long history with the 6th generation in business right now, has some loyal customers who vouch for its taste and quality. "The master brewer who has been with Schneider-Weisse for three decades follows the recipe as well as the old style of beer making so meticulously that even a small altercation is unacceptable," says, Susanne.

 

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Profile - Atilla Iskifoglu The Balanced Bartender

Atilla Iskifoglu, the Turkish bartender has enough laurels from his 17 years of experience in bartending to make your eyes go wide and your jaws drop just a little. Yet when he’s behind the bar, his enthusiasm and charisma can trick you to believe that it’s his first
performance.

"Before being a flair bartender or a mixologist, you have to first be a complete bartender. Entertainment wise, quality wise, everything," says Atilla Iskifoglu, who believes in creating a new breed of bartenders who are experts in both – flair bartending and mixology. He is currently in Mumbai to elevate the skills of bartenders in India.

 

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Special Feature - India in Diary of Union des Grands Crus of Bordeaux

For over 35 years the Union des Grands Crus of Bordeaux, a private organisation made up of 133 members has travelled the globe to promote the wines of the group and communicate on quality that Bordeaux has to offer. For the first time ever, the ‘Union’ are heading to India in May. Brinda Bourhis, Ambrosia’s correspondent in France speaks to part of the delegation before they start packing their bags to find out their aims and expectations for this new destination in the wine world.

You simply need to click onto www. ugcb.net to find out if the prestigious ‘club’ Union des Grands Crus de Bordeaux (UGCB) are going to be in town. Whether you be a wine professional from Beijing, Zurich, New York or London it is highly likely that the group will be paying a visit somewhere near you.

 

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Winning and Dinning - Singapore Sling

Someone told us that Singapore was boring…but after our trip we did not think likewise. While the city is very clean, neat and orderly, there were enough things to see and do. After all, how could the birthplace of the "Singapore Sling" and "Tiger Beer" be boring? The most interesting thing I did was probably sitting in the bar with friends at the famed Raffles Hotel (known to be creator of the Singapore Sling) drinking and eating peanuts, I also realized this was the only place in Singapore where one could actually "litter" without breaking the law!

 

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Winning and Dinning - Valdivieso Wines Come to Town

The famed Valdivieso wines from Chile will soon be available in India. On the table will be variations like Malbec, Pinot Noir, Merlot, Chardonnay, Cabernet Savignon, Sauvignon Blanc, etc and a range of Sparkling wines - Brut, Extra Brut, Blanc de blancs and Rosa.

Vina Valdivieso is one of the companies belonging to the Mitjan’s family holding in Chile which has branches in beverages, real state, transportation, construction and other business areas. In the beverage industry, their Vina Valdivieso S.A. company is one of the oldest wine producing companies in Chile (basically due to the long established sparkling wine production).

 

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Winning and Dinning - ProWein 2012 Strictly Professional and International

Even the global economic recession and prolonged winter could not dampen the spirit of the exhibitors and visitors at ProWein 2012. On the opening day of, what can be called, the biggest wine and spirits event in the world-ProWein welcomed thousands of visitors and exhibitors from all over the world to the trade fair city of Germany- Düsseldorf.
Rojita Tiwari reports.

I was there and so were thousands of others struggling to cope with the almost zero degree temperature on that cold morning, all set to explore the world of wines. Some were visiting the event for trade purpose, same for networking and many of us just to experience, the ever growing world of wine. World class presentation, organizational skills with German precision left hardly any chance to be critical about the event at any point.

 

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