Pernod Ricard Set To Be No 1 Spirits Company
There is an exciting time ahead for Pernod Ricard - the world's No.2 Wine and Spirits Company as acquisition of the premium vodka brand Absolut brings the company much closer to its competitor Diageo in terms of sales volume...

Radico Rides On Premiumisation Wave
Radico Khaitan - the second largest spirits major in India-is primarily focusing on premiumisation, capacity expansion and brand promotion. In an interview Abhishek Khaitan, MD, Radico Khaitan Ltd, shares with Ambrosia how premiumisation could help...

WWC'08 Addresses Some Intense Issues From Whisky Industry
The third edition of the World Whiskies Conference (WWC) has set a milestone for few more whisky conferences to come in the near future. If experiences could be valued, this year's WWC held on...

Paul Walsh gives India top priority
When I am asked about the international challenges facing Scotch Whisky, I have one right at the top of my list: India, said Paul Walsh, speaking as Chairman of the SWA at the World Whiskies Conference, Glasgow recently...

Vijay Mallya - SWA Cannot Be Heavy Handed
The Indian government does not spare any alcoholic beverage products from the heavy hand of taxation. The directive principles enshrined in the Indian constitution is that, a government shall endeavour to introduce a nationwide prohibition, said Vijay Mallya...

Bittersweet Shortage
Molasses production has fallen short this year and with rising prices of the feed stock certain jitters are being felt that the prices of lower-end IMFL may go in for a hike. Media reports that there may be a 20% price rise in the low-end IMFL segment as a fall-out...