Diageo - In High Spirits
Diageo India has set its sights on the big pie in India’s growing alcoholic beverage industry. Armani clad marketing teams will push the top-end premium brands. The changing face of the economy, lifestyles and aspirations of the new India is what the company...

Asia Beers Coming of Age
While the beers of the world have made their mark in the cooler climes of North America and Europe, Asia with its warm weather is proving to be the next big thing for the beer industry...

DYC 'on the beam'
It’s the fourth largest spirits company in the world. Brands include Jim Beam, Sauza, Canadian Club, Courvoisier, Maker’s Mark, Laphroaig, Larios, Whisky DYC, Teacher’s, De Kuyper, Knob Creek, Starbucks Liqueurs and Clos Du Bois...

That Highland Mystique
Highland Distillers owned by the Edrington Group has got great plans for India. And its legacy is one which will find many takers in the country - where legend still has value. Highland Park has its own ways of doing things...

BEER WARS! - Carlsberg and Heineken Guzzles British Brewer
There have been many dramatic changes in the global beer industry in the recent past. InBev and SABMiller were created. The consortium of Carlsberg and Heineken has succeeded...

Wining & Dining Heading For A Logical Cultural Shift
"French wines are the best! New World Wines do not age well and Rosé wines are the latest trend."- Sumedh Singh Mandla, Partner, Finewinesnmore analyses the trends in wine production
and consumption in India...